(Adnkronos) - Acer Italia si appresta a rafforzare la sua posizione nel settore tecnologico puntando su innovazioni distintive nei prossimi mesi e per tutto il prossimo anno. L'azienda si concentra su miglioramenti significativi nelle tecnologie audio e video, specialmente per le webcam, mirando a consolidare la propria presenza nel mercato in crescita degli AI/PC. Acer, attraverso il suo brand Predator, dedicato agli esport e al gaming, continua anche a sostenere la comunità femminile nel gaming. In Italia, le donne rappresentano circa il 40% dei giocatori, un segmento significativo ma ancora afflitto da stereotipi di genere. Acer sta lavorando attivamente per promuovere la presenza femminile non solo nelle competizioni ma anche nell'industria dello sviluppo dei videogiochi e tra i talenti del settore.
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00:00Recently, Acer presented to IFA the new products with artificial intelligence,
00:05which is one of those words that we have heard a lot during the year
00:10and that will characterize the future of new PCs,
00:13both for the consumer and for the commercial field.
00:16So, what Acer will do, starting from the next few months and also next year,
00:21is to focus more on these products, on the distinctive features of Acer products.
00:26In particular, we have had the opportunity to see the technologies
00:29related to audio and video improvement during the webcams,
00:34which will allow us not only to preside over an increasingly growing market of IPCs,
00:41but also to start from these products to become more and more a premium brand.
00:47So, as long as they are high-value products,
00:50they will certainly be the premium products of all our campaigns,
00:54also in the direction of lifestyle, over the next few months.
00:58Acer, with its Predator brand, the brand dedicated to the world of esports and gaming,
01:03has always supported the women's community, women who play.
01:08In Italy, we know that women in general, in the field of gaming, are many,
01:13they are about 40% of the total players,
01:16so a significant audience that, however, still suffers from various stereotypes related to gender.
01:24So, what Acer is trying to do over the years
01:27is to encourage more and more female presence in esports competitions,
01:32also in the industry of video game development,
01:36as well as for the part of talent, casters and characters that gravitate around the gaming world.
01:43Acer specifically, two years ago, started supporting the first female team on Valorant, the LXT team.
01:50Thanks to this team, we were able to transfer important messages of communication,
01:56showing that in front of a screen everyone is the same, so there is no gender distinction.
02:01Women have shown the LXT team to be very strong, to win many competitions
02:08and to eradicate more and more the stereotype of women who play.