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00:00Previously on The Apprentice...
00:03You're going to organise the sale of urban art.
00:07..the teams set out to sell street art.
00:10I don't like... I wouldn't pay for that. I think that's awful.
00:13Shall we carry on?
00:16To me, it's very hypnotising, really.
00:19You could look at it for hours and get several different meanings from it.
00:23It's just... It's just...
00:27It's fantastic.
00:29Leaving Tom's team...
00:31I think I'm going to go with Sterling.
00:33..without their top artist.
00:35It's a no-win situation for us, so I'm going to go for Broke.
00:38He took a gamble on big pictures.
00:40Cool, look at that.
00:42Yeah, but big.
00:44Artful Gabrielle cleaned up.
00:46You're going to have to do it again.
00:48You're going to have to do it again.
00:50You're going to have to do it again.
00:52You're going to have to do it again.
00:54Artful Gabrielle cleaned up.
00:56You'll do two of these for 250 and you buy them together.
00:59Brilliant.
01:00We've got 1,200 for this piece.
01:021,200 again for the other darling.
01:04In the boardroom, the charm paid off.
01:07You fawned, you flattered, you listened.
01:11Tom's motives were questioned.
01:13You're here for the right reasons.
01:15I'm here for completely the right reasons.
01:17Jade came under pressure.
01:19You were very indecisive. Is that you?
01:21No, it's not me. Is that you?
01:23No, of course it wasn't.
01:25But it was Laura who was let go.
01:28You think you're a good salesperson.
01:30I'm not totally convinced. You're fired.
01:34She became the eighth casualty of the boardroom.
01:39Now eight remain to fight for the chance
01:42to become Lord Sugar's business partner.
01:53PHONE RINGS
02:045.45am.
02:06Hello?
02:08Good morning, this is Lord Sugar's office.
02:10Lord Sugar would like you to meet him at the Champagne Bar
02:13at St Pancras International.
02:15The cars will be with you in 45 minutes.
02:17Guys?
02:20St Pancras. Champagne Bar.
02:26St Pancras International Station.
02:2845 minutes. Well, 40 minutes now.
02:45Three losses on the bounce is bad, you know, and we need to win.
02:49It's a bit unfair on Phoenix at the moment, isn't it?
02:51Cos we've just absolutely smashed them apart.
02:53I think our confidence is going up and up.
02:55We've worked really well as a group, as a unit.
02:57We've worked as a team.
03:05St Pancras International.
03:12Hosting the longest champagne bar in Europe.
03:15And some of the finest French fizz.
03:23Good morning. Good morning, Lord Sugar.
03:25Well, here we are at St Pancras International
03:28at the Grand Champagne Bar.
03:31Now, in Britain, last year,
03:35we imported 35 million bottles of champagne.
03:40But lots of people have no idea
03:42how good our home-grown product is.
03:45English Sparkling Wine has won many awards
03:49and is far superior to some brands of champagne.
03:53It's your job to raise awareness of English Sparkling Wine.
03:58Now, I'm going to mix the teams up a little bit more here.
04:02You three, choose one of these people you'd like to come and join you.
04:08Nick, you're very popular.
04:10Welcome. Welcome back, mate.
04:13Your job is very simple.
04:15You're going to create a new image for the industry,
04:18design a website and an online marketing campaign.
04:22You're going to pitch your campaign
04:24to leading figures in the industry.
04:27The team that comes up with the best campaign
04:30is going to be the one that's going to win.
04:34The team that comes up with the best campaign will win
04:39and in the losing team, one of you will be fired.
04:43All clear? Yes, Lord Sugar.
04:46OK, well, I'll see you back in the boardroom in a few days' time.
04:49Off you go. Thank you.
04:53The sparkling wine industry.
04:56Worth a billion pounds in the UK,
04:59but it's the French who dominate the market.
05:02To increase a thirst for English sparkling wine,
05:05teams have two days to create an awareness campaign,
05:08a website and online ad.
05:11But first, both teams need leaders.
05:14Right, PM, want to put myself forward.
05:17Definitely would like to put myself forward as project manager.
05:20I would like to put myself forward again.
05:22I know I've just been, but I've done websites and stuff before.
05:25And I'm absolutely going to put myself forward.
05:27I am so motivated to lead this.
05:29One vote only. Anyone want me to be project manager?
05:36Do you know what? I think you would actually motivate us.
05:38We'll vote for you, actually. OK. I'm going to vote for Ricky.
05:41Well, that's one all. I'm going to vote for myself, so that's three ones.
05:44You need to vote for one of us out of three.
05:46Out of the three, I'd vote for Ricky.
05:48Right, so Ricky's got it, then.
05:50Project manager, then. I'll put myself forward.
05:53I run a wine company. I don't deal with...
05:55I don't deal with English wines, I deal with French wines,
05:57but I have a good understanding of the market.
05:59I'd like to take a lot of responsibility for the online stuff,
06:01for the website stuff, for the video stuff.
06:03But actually, as an overview of wine, you're probably quite suited to it.
06:06Tom, you're project manager. Yeah, let's just go for it.
06:08Congratulations. Let's just go for it. We're going to win this one.
06:11What I will say is forget the fact that Tom knows wine,
06:13that Nick knows websites and Jade knows Avatar.
06:16Forget that, because we're better than them.
06:18Right, good luck, guys. Let's do this.
06:28For the first part of the day,
06:30the most important thing is to get an understanding... Yeah.
06:32..of what is this wine, who buys it, why do they buy it.
06:35Just to clarify, this is sparkling wine, this,
06:38cos it's nothing to do with champagne?
06:40No, the champagne is sparkling wine,
06:42but it's named after the region Champagne in France.
06:45Ah. So it's a bit like... So it's a brand name?
06:48Like Hoover? Yeah. Hoover is a vacuum cleaner, but it's called Hoover.
06:51Like Vaseline, it's a petroleum jelly, but it's Vaseline.
06:54Coca-Cola is Coca-Cola, but that's the brand name in France.
06:58I get it. Yeah. Brilliant.
07:01On Ricky's team, a conference call.
07:04Hey, guys, it's Ricky.
07:06Just a quick one. You know, Moet, Carver, Prosecco,
07:09their names actually signify that drink.
07:11And if there was one word that represented English sparkling wine,
07:14whatever it is, just think of words and ideas that represent a drink.
07:18I think that is a very good point.
07:20I'd say C-E-R-T is a nice name, just off the top of my head.
07:23So it's another word that springs to mind for me
07:26that represents Britishness, grandeur.
07:28What do you think of that? Hmm.
07:31How about chink?
07:33C-H-I-N-K as in chink glasses. A glass of chink.
07:36THEY LAUGH
07:39Yeah, maybe not, actually, to be fair.
07:41Not the best idea in the world.
07:4411am.
07:4725 miles outside London, Denby's wine estate.
07:51How are you doing? Hi, good morning. How are you doing? I'm Ricky.
07:54Hello. How are you? I'm Jenna.
07:56For Jenna and project manager Ricky, a crash course in grape growing.
08:00We now have the best wine in the world,
08:03and we're going to have the best wine in the world,
08:06and we're going to have the best wine in the world.
08:09For project manager Ricky, a crash course in grape growing.
08:13We now have the beautiful chalky soil, perfect for vines.
08:18What else can we say when we're discussing English sparkling wine?
08:22Heritage is very important.
08:24Really, the emphasis is on quality, quality, quality.
08:28Yeah. And that is the key.
08:30I have probably only ever drunk wine once or twice in the past.
08:34I hate the stuff. Team Phoenix do have a very strong team,
08:37but we can't do too much talking to show that you know so much about wine
08:40and forget that we're creating a marketing campaign.
08:43We're not creating wine, we're not selling wine,
08:45we're creating a campaign to raise the awareness.
08:50There's kind of notes of vanilla on there, I think.
08:53On the other team, getting a taste for the product.
08:56Wine expert Tom and greengrocer Adam.
08:59Yeah. I could taste a tangy, like a Granny Smith taste to it.
09:04We need to hear some serious sniffing.
09:06Fill up those nasal passages with all the aromas and ethers.
09:09Smells good.
09:10I'm still getting this kind of creamy vanilla note through,
09:12which might be the French oak that is obviously... Yes.
09:14..regarding barrel, but, yeah, I think it's delightful.
09:16Little mouthful, swish it round, stuck in the air, pow.
09:21Stem on the foot, Adam, stem on the foot.
09:23Yeah, sorry, yeah, false of habit, that.
09:25I'm completely out of my comfort zone once again on this task,
09:28and I'm zero about wine.
09:30I'm a quick learner and I'm looking forward to this task, yeah.
09:33You can smell Christmas cake.
09:38West London.
09:40On the other team...
09:42This is really a look into what the average Joe would buy.
09:47..hunting inspiration on supermarket shelves,
09:50Stephen and Gabrielle.
09:52Let's look at the colours and stuff.
09:54There's a million wines here, we'll be here all day, to be fair.
09:56Gold, black.
09:58There's a million sparkling wines here,
10:00so where's the English sparkling to this lot?
10:02Let's grab a sales advisor and get him to talk us through this,
10:05cos he'll probably answer a lot of the questions we've got on our minds.
10:08Let me have a look for someone.
10:10Hi, mate. I need someone, if possible,
10:12to talk us through some sparkling wines, if that's all right.
10:15I think Stephen expected a wine connoisseur in Tesco,
10:18and we were never going to do that.
10:20We went there purely to see what branding, colours and whatever else.
10:23Excuse me.
10:25Could I have some assistance, please?
10:27He does get quite agitated, does get quite stressed
10:30and does start to get angry.
10:32Are you happy to leave here without seeing an English sparkling wine?
10:35Yes.
10:37We've got a good idea of what sells in the supermarket,
10:40what sells to the general public.
10:42Did we? We don't know. What don't we know?
10:44We haven't found anything out in there.
10:46Maybe you haven't. I feel that I have.
10:522pm.
10:55A leading marketing agency, creative base for both teams.
11:01Now, we didn't want to go down the name route,
11:03we wanted to go down more kind of designing some kind of logo,
11:06icon that represents English sparkling wine.
11:08Working on the website for Tom's campaign, Nick and Jade.
11:12We wanted to have grapes there initially,
11:14so that was kind of showing that they were English grapes.
11:17And we're thinking, in front of that,
11:19to have possibly some kind of ribbon.
11:22So, on here, we need to have E-S-W.
11:25Which stands for English sparkling wine. OK.
11:27Hello. Hi, this is Gabrielle. Hi, I'm Darren. Nice to meet you.
11:30I'm Adam, is it?
11:31Downstairs, working on their website, Stephen and architect Gabrielle.
11:36With regards to our logo, which is like a rose-striped champagne glass.
11:42And to go with Gabrielle's rose glass design, a tagline.
11:46Less fizz, i.e. less champagne, more sparkle, more English wine.
11:49And grandeur is the bottle name.
11:51One of Stephen's few contributions was the word grandeur
11:56as a generic name for English sparkling wines.
12:00It's a French word.
12:02I'm actually believing in that logo, I'm believing in that name,
12:06and I believe it looks like a real fine bottle of sparkling English wine,
12:10so that's good.
12:11Darren, you're a star. Thank you. Thank you so much.
12:1315 minutes to do a website design, let's do it.
12:15MUSIC PLAYS
12:20At the vineyard, planning their online ad, Jenna and Ricky.
12:25So I've got in here some confetti, wine glasses, bouquet.
12:30First job, book props for tomorrow's shoot.
12:33The theme for the advert, it's very much going to be a celebration.
12:37The moment we're looking for a wedding reception,
12:39it doesn't have to be champagne to celebrate,
12:41it can be English sparkling wine.
12:43I'm worried about those throats.
12:44If you're a Victorian David Beckham, maybe you can get away with it,
12:47but if you're Joe Bloggs, can you?
12:50I'm just thinking the more eye-catching it is,
12:53the more people are going to look at it.
12:55When I get married, I want a throat on.
12:58Do you drink sparkling wine?
13:00I'm going to drink English sparkling wine.
13:03On the other team, still researching the product,
13:08Adam and wine broker Tom.
13:11Hi, guys.
13:13Checking in on their project manager, the rest of Tom's team.
13:17Have you guys got time to do the props and models?
13:19Because we've got way too much work over here.
13:22We're literally going straight into wine tasting now at four,
13:25and it'll probably take us half an hour.
13:27All right, no problem. Leave it with us and we'll sort it out.
13:29Was this on our list of things we had to do and there's no way they could do it?
13:32They can't do it. If we just do it.
13:34Have you got some ideas for me?
13:36So we're going to have, obviously, a home page,
13:38a page for each producer that we have and the wines that they actually do,
13:43and the tasting notes page.
13:45The other sub-team today obviously has the project manager on it,
13:48but really today it's been all about what Nick and I are doing.
13:51We've got the brand, we're looking at the marketing now.
13:53We're coming up with everything at the moment.
13:55So it seems a little bit strange that Tom is actually on that team
13:58because he knew about wine already.
14:00If I was him, I would have wanted to be here
14:02because this is really the essence of whether we win or not.
14:06Next on their quest to explore English sparkling wine,
14:10a tasting run by Adam and Tom.
14:15So if you just take a glass each at the moment now,
14:18be careful to make sure you hold the stems when you're tasting sparkling wine.
14:22What we want you all now to do is give it a nice sniff inside the glass
14:25and try and get some of the aromas.
14:27Smell first of all, it's quite tangy. Green fruit, maybe apples.
14:33Whilst they've been enjoying themselves, the other team have been really busy.
14:37We might as well finish our glass of this one.
14:39Should the project manager be having fun
14:42or should he be actually in control of the task?
14:47What you want to do is you want to oxidate the wine
14:49and obviously bring out its full character
14:51and bring out the different elements and depth of the wine like so.
14:54So if you all want to take a sip now, guys.
14:57I've enjoyed myself thoroughly today.
14:59It's been a great day. Me and Adam have had a lot of fun.
15:03Oh!
15:08We've really got to grips with the English wine sparkling.
15:11Sorry, really got to grips with English wine sparking.
15:228.30pm.
15:28Back at the house,
15:30watching tomorrow's filming for their online ad, Ricky's team.
15:34I don't want this video coming back being ultra gimmicky.
15:37The message we've got from absolutely everyone is it's quality,
15:40it is the level that champagne is, but people don't know that.
15:43I think it's really important that we get English sparkling wine
15:45into the advert as much as possible.
15:47We want to promote the awareness of English sparkling wine.
15:49With any advert, the first thing that you need to do is grab the attention.
15:52There's a touch of humour that you walk away remembering and think,
15:55that was quite funny.
15:56I don't want the advert being too funny
15:58all of a sudden it's not quality anymore.
16:00The question is how we're going to split the teams tomorrow.
16:02You and I do the website together,
16:04Stephen and Jenna can do the advert together.
16:06I'm feeling really good about the task at the end of day one.
16:08I think they've got enough of the advert, they've got enough direction,
16:11the props are there, they know what we're looking for.
16:13I think it will come back as we're expecting.
16:298am.
16:3424 hours before both teams must pitch their campaigns to industry experts.
16:44I think yesterday was a day of planning, thoughts and ideas.
16:47Today is a day of action.
16:49Deploy it all tomorrow, nail the pitch, win the task,
16:53have a nice treat.
17:03At the agency, finishing their website design,
17:07Gabrielle and project manager Ricky.
17:09One thing that's key about research is quality,
17:11so I'm doing the three wording rule and say quality, quality, quality,
17:15and I want that to come out on the website, on the web page,
17:18on the website, on the website.
17:20Quality, quality, quality, and I want that to come out on the website,
17:23on the web pages, on the video, and I think that needs to be key.
17:29Hampstead.
17:32Kenwood House.
17:34For Ricky's team, a high-class backdrop to their wedding-themed wine ad.
17:39Less fizz, more sparkle.
17:41Yeah, it's good. Looks good, doesn't it?
17:43Directing Jenna and Stephen.
17:46Grandeur. Is that how you pronounce it? Grandeur.
17:48Grandeur. My accent.
17:50Jenna, how does it feel?
17:52I feel, like, very important.
17:54Excuse me, sir, will you pass me a glass of English sparkling wine?
17:57Of course. Champagne or...?
17:59English sparkling. Oh, sorry.
18:01Sorry, I don't want to offend.
18:03English sparkling. Very nice.
18:06Barbara, can you go here?
18:08We might change you round in a minute.
18:10For the other team, an East London gastropub,
18:13location for their dinner party video.
18:16How do you turn these lights off?
18:19Running it, Jade and Adam.
18:22I'm choreographer, so I'm in charge of putting everyone in the place
18:25and letting you all know what you should be doing and shouldn't be doing.
18:28With make-up and hair, I'd say, just touch everyone up a bit,
18:31you know, nothing too over-the-top.
18:33It's not a massive night out, you know what I mean?
18:35It's a nice evening, it's a bit of a get-together.
18:37You know the score, don't you? Yeah.
18:39I'm not patronising anyone by any means,
18:41but today, whenever we're chinking, whenever we're drinking,
18:44it's stem and base, OK?
18:46It's not this, it's not this, it's not here, it's this.
18:49You know, I don't want to have to keep cutting,
18:51we've got hardly any time now,
18:53so I don't have to keep cutting to polish glasses and so on.
18:56He's decided he's a choreographer, which is quite funny,
18:58cos there's no dancing.
19:00So is everyone OK, yeah? And if you can have complete silence, please.
19:03And action.
19:06Cheers.
19:09I don't really like working with Adam that much, doing things like this,
19:12but it's our task and we've got to make sure it's done well.
19:14That means if he wants to pretend he's in charge or be in charge,
19:17I'm going to assist and I'm going to make sure
19:19the vision comes out at the end, and that's it, really.
19:22Thank you. Thanks, mate.
19:24Cheers. Do we need any choreography doing, any directing?
19:27Be in touch. See you later, thanks again.
19:29Bye. Cheers, see you now. You know what choreography means?
19:33It means making sure there's everyone in the right place
19:35and knows what they're doing. It does. No, it doesn't.
19:37I've checked with everyone.
19:40You're going to be like, what is this?
19:42This is not my English sparkling wine I ordered, it's like Indy Scots.
19:46On the other team...
19:47And then you're going to be like Basil Forte, Forte Tower.
19:51No!
19:53Hey, guys.
19:54..Project Manager Ricky checks in on progress.
19:57I know we've got a few ideas going on the storyboard.
20:00I just don't want it to be too cheesy or too gimmicky,
20:03if that makes sense.
20:04No, it won't, Dave. Makes sense.
20:06Or just completely contradict the class we're showing on the website.
20:09Ricky, we've obviously pushed for time.
20:11Crack on then, I'll speak to you later.
20:14Wait.
20:15Right, well, it sounds like they're on the same wavelength as us,
20:18which is great, and it doesn't sound like they've killed each other,
20:20which, again, is great.
20:21I've got confidence in Steve and Jenna today.
20:23They know the message we're looking to do and, to be fair,
20:26I haven't given them enough props to give them any other options.
20:29I've given them a grand tea room, very much the setting
20:32I've already put in place for them to do,
20:34so surely even they can't get it wrong.
20:37And action.
20:39Well, finally, our glasses are charged
20:43with a fine English sparkling wine.
20:46Less fizz and more sparkle.
20:48CHEERS
20:51Great. Very good, I'm happy with that.
20:53I'm happy with that.
20:57I basically have a little dot and a line saying layout guidelines
21:00and logo.
21:02Finishing the website for their team,
21:05technology entrepreneur Nick and project manager Tom.
21:09It should come up with a page where it says where to buy.
21:12So you click on where to buy for that specific bottle of sparkling
21:15I've just read about and there'll be a link to their website,
21:18the wine, the price, is it available, yes.
21:20A really important part of this brief is to raise awareness
21:22of English sparkling wines to attract new customers.
21:25They haven't really understood that.
21:27They've created a website for existing users about where to buy it,
21:31what it costs and what it tastes like.
21:33I visit quite a lot of wine websites, but I think in terms of the way
21:36we've laid it out, the usability of it, the interaction,
21:39the fact that it's up to date with social media and sharing,
21:42I don't think many stuff that's out there even rivals what we've done.
21:487pm.
21:51Can we get English sparkling wine?
21:53Who hasn't looked in every poll on that last bit? Yeah.
21:56Finishing their online ad, Stephen and Jenna.
21:59Thank you so much. Look at it. Pleasure. That's it.
22:02Well done. Your first ad. My first ad.
22:05Let's hope it's a win. Or it's on my neck.
22:08And here to view the result, Gabrielle and Ricky.
22:13Some fizz on your big day. Thank you.
22:17Oh! That's horrible!
22:20This isn't the English sparkling wine that I ordered. Darling!
22:24She obviously needs English sparkling wine,
22:27made from award-winning vineyards.
22:29And finally, our glasses are charged with a fine English sparkling wine.
22:36Less fizz, more sparkle.
22:3924 hours, that's not bad, is it?
22:41It's not bad, mate. I'm actually feeling confident.
22:44I don't know what to say. It's a lot cheesier than I was expecting.
22:47I did ask them three or four times how cheesy is it.
22:50It's not cheesy at all, Ricky. It's classy. It's very cheesy.
22:53Who is in luxury with every poll?
22:55Come here, boys!
22:57On the other team, first look for Tom and Nick at Adam and Jade's movie.
23:05Can you turn it up a bit?
23:07Eight international awards in nine years.
23:10Produced with English pride and passion.
23:14Why look further for excellence?
23:17An English tradition...
23:20..that's finely English.
23:22Now easily recognised by our ESW logo.
23:26Brilliant. Do you like it?
23:28It fits really well with the website. It does, doesn't it?
23:31Thank God for that. We need a bit of a high-five for that.
23:34That actually looks wicked.
23:37It's a bit boring, really, isn't it?
23:39A bit boring? No, it's not genius.
23:42Is that what they're supposed to be looking for?
23:44It's quite a standard advert, isn't it?
24:078am.
24:18Today, both teams must pitch their awareness campaigns
24:22to a top panel from the wine industry.
24:25Heading up the experts,
24:27chairman of the English wine producers Mike Roberts
24:30and Julia Trostram-Eve, marketing director.
24:34Do you want to run through the speech, Ricky, or are you all right?
24:37I'll run through it if you guys want. Yeah, if you want.
24:40Cool, are we ready?
24:41Good morning, ladies and gentlemen.
24:43Thank you very much for your time this morning.
24:45My name's Ricky Martin.
24:46I have the pleasure of representing Team Sterlington today.
24:53So you've got two minutes, and I'm going to be covering that in my bit.
24:56So what I want you to do is actually specifically about the video
24:59and why we created the video we did and what the vision behind it was.
25:03MUSIC PLAYS
25:16First to face the panel, Ricky and Grandeur.
25:20Good morning, ladies and gentlemen. My name's Ricky Martin,
25:23and I have the pleasure of sitting here in front of Team Sterling
25:26and would like to take you on a journey today.
25:28So our vision is to ultimately make people aware
25:31that English sparkling wine is a quality product.
25:33So what we're trying to do is make sure that we stay true to the heritage
25:36as well as the quality in English sparkling wine,
25:38and again, to educate the consumer.
25:40So our themes are quality, quality and quality.
25:44We want that message to be crystal clear to people.
25:47So just to kind of give you an idea on our website here,
25:49the colours we're really going for is gold, black and white.
25:53These are the colours which are synonymous, particularly with luxury bottles,
25:57particularly champagnes, and we're trying to run with that theme.
26:00And one thing which is extremely important for us to do
26:02is to look at the international recognition that English sparkling wine has.
26:06And to reinforce that, we have used the Multiple International Award Challenge winner.
26:11To give you an idea about what we're trying to do on the marketing of it,
26:13we have got a quiz of the week on here,
26:15and it encourages them to go through the website and to enter into the prize.
26:18To do so, they'd need to put an email address in there.
26:21And the idea of that is we can build up our own database
26:24of people who are interested in English sparkling wine.
26:26In the bottom corner here, there are a number of social networking emblems
26:29where people can connect with one another.
26:31The one unusual one is this wine glass.
26:33What we'd like that to be is an English sparkling wine forum
26:37so that consumers who are interested in English sparkling wine can talk to one another.
26:41If we can educate them about it,
26:43I think more and more people will run with English sparkling wine.
26:46Something that we haven't yet mentioned is our logo.
26:49Our logo is a rose in the shape of a champagne glass.
26:53And that contacts back to, again, English rose, English icon,
26:57and bringing you to understand the quality and luxury of this product.
27:01Given you've mentioned quality innumerable times,
27:03probably the word you've used most,
27:05how does the strap line, Less Fizz, More Sparkle, fit into that?
27:08I really want to differentiate on a subliminal level
27:10something away from fizz that you can immediately associate with English sparkling wine.
27:14So the Less Fizz, More Sparkle is less fizz, i.e. less champagne,
27:18more sparkle, more English wine.
27:20I like it. I think it's good. I think it's got mileage.
27:22What I'd like to do is just take you onto our home page,
27:25and there'll be a 30-second video which we'll pull up immediately.
27:27So I'll let you have a look at that, and then I'll start talking again.
27:31Some fizz on your big day.
27:35Oh! That's horrible!
27:38This isn't the English sparkling wine that I ordered! Darling!
27:42She obviously needs English sparkling wine.
27:45Less fizz, more sparkle.
27:47English sparkling wine, oozing luxury with every pour.
27:56Why is it necessary to really make it so flippant?
28:01If we can just take a neutral perspective...
28:03Can I just ask you, though,
28:05do you think you could go and find a champagne website
28:09which would portray itself in that way?
28:18Next, making the case for ESW, Tom.
28:22Without further ado, I'd like to introduce you to our concept
28:25and how we envisage the future of English sparkling wine
28:28developing into what it should be,
28:30which is the world's leading sparkling wine.
28:32What we try to do is incorporate the Englishness within our logo.
28:35We try to keep it, you know, quite simple and quite elegant.
28:38Our idea, in essence, was to encourage
28:40English sparkling wine producers out there at the moment
28:43to apply our logo in a label that would fit in this space.
28:46For us, what this would be able to do
28:48is allow consumers to instantly recognise
28:50when they see an English sparkling wine.
28:52Now, our online video, which is obviously going to further enhance
28:55our concepts and promote English sparkling wines.
29:00English sparkling wine has achieved what no other country has.
29:04Eight international awards in nine years.
29:07Produced with English pride and passion.
29:10Why look further for excellence?
29:13Now easily recognised by our ESW logo.
29:18Virtually every video around sparkling wine
29:20always has a group of people, always with an overflowing bottle,
29:23always filling up glasses.
29:25Do you think that really reflects the Englishness of what you're asked to do?
29:29The people were very English, the setting was very English,
29:32you know, and the occasion was very English.
29:34You know, it was nice.
29:36We were trying to get away from the fact that you need a celebration
29:39to drink English sparkling wine, and it was just an occasion,
29:42just a gathering, really, just an English gathering.
29:47I'm Nick. I was behind this on the design on the site.
29:50Availability was absolutely key in our brief,
29:53so it's something we really want to focus on,
29:55making sure people know where to buy these wines.
29:57Users can click on where to buy,
29:59and they'll find a list of all the stockists they have either online or locally,
30:03so it's very easy for them to find the wine and where to buy it.
30:06On your stockists page, there's a huge problem
30:09with getting stockists to interact with your website
30:12to actually say what wines are in stock.
30:14If it isn't up-to-date, you know, they can call...
30:16Yeah, but having information that's not up-to-date and accurate
30:19is even actually more annoying to the consumer than helpful.
30:27Both pitches complete, the panel calls the boss.
30:31Perhaps you can tell me what you thought of the overall campaign.
30:36As a website and as a message, it was more sales-centric.
30:39Yeah.
30:40Rather than following the brief,
30:42which was specifically seeking a targeted multimedia campaign
30:46to develop awareness.
30:48The team had a really good end-to-end process, actually,
30:51so we feel that the campaign has a real chance of sticking with some finesse.
30:56They created something very well in the given time.
30:59They were off-key, I think.
31:02That's interesting.
31:03Well, the video wasn't at all aspirational.
31:06The execution of the idea overtook, actually,
31:08the purpose of the advert in the first place.
31:10The one thing that did strike us was that, fundamentally,
31:13they did stick better to the original marketing brief.
31:18Hmm.
31:19Thanks a lot for all your help.
31:29Next stop for the teams...
31:32..the boardroom.
31:36MUSIC SWELLS
32:06You can go through to the boardroom now.
32:37Good afternoon.
32:39Good afternoon, Lord Sugar.
32:42So, a rather interesting task to design
32:45and come up with a marketing campaign
32:47to raise awareness for English sparkling wine.
32:52So, I'm going to start with Team Phoenix, first of all.
32:55And I understand that, Tom, because of your association with wine,
33:00that you've taken up and become the project manager again, yeah?
33:04Yeah.
33:05One week after another. Yeah, it's...
33:07So that's brave, to say the least, yeah.
33:09So, overall, good team leader, performance, do you think? Yeah.
33:12I think Tom actually leads with quite a lot of strategy in mind,
33:15which I was quite impressed with. I enjoyed working for Tom.
33:17I think you did really well.
33:18So, tell me what you did with your teams.
33:20First, they split our team into two groups.
33:22One group was going to visit an English sparkling wine producer.
33:25Who went there?
33:26I decided to take myself and Adam there.
33:29Did you taste the wine? Yeah, we did, yeah.
33:31What did you think?
33:33It was gorgeous. Better than champagne.
33:35Good. What were you over to do?
33:37We went to the graphic design company,
33:39which helped us design a logo and tagline.
33:42And then we planned the storyboard for the next day
33:46and the website, which would be designed.
33:48While these lot were swanning around down at the vineyard, yeah,
33:51do you feel that it was right to just leave them to it
33:54and you being the team leader not being there?
33:56I think, if you ask Nick and Jake, I think they kind of got the ideas
33:59I was trying to get across to them early on as well,
34:01so I don't think you felt like you were kind of adrift from us at all.
34:04So we got you as the wine expert. Yeah.
34:06We got Nick as the online expert, so to speak.
34:09Jade, obviously, advertising. Jade is the marketing person.
34:12Yeah, that's correct. And Adam.
34:14As creative director.
34:16What was your actual theme then?
34:18I mean, our focus was to be outside the box,
34:20so the idea was to create a logo and a slogan,
34:22which obviously represented quality, represented England,
34:25represented what they were doing,
34:27but also something that we could use on the bottles
34:29to basically identify to customers on the shelves.
34:31Then tell me about who created the website.
34:34I did. Let's have a look at it, shall we? Yeah.
34:36OK, so...
34:38What we wanted to do is to give users a sense
34:40that it is high quality of English heritage,
34:42hence all the pictures in the background,
34:44which would change and fade in and out.
34:46It's a feel, isn't it, really?
34:48The background images would obviously change in the live version,
34:51so it would look quite smart. Hmm.
34:53Yeah, well, let's play the video.
34:56English sparkling wines have achieved what no other country has.
34:59Eight international awards in nine years.
35:03Produced with English pride and passion.
35:07Why look further for excellence?
35:10An English tradition...
35:13..that's finally English.
35:16There's never been a better time to try English sparkling wine.
35:20Now easily recognised by our ESW logo.
35:26What is the URL for this website?
35:29www.mjoln.com
35:32It's a bit boring, you know?
35:34So far, what I've gleaned from what I can see from these... Yeah.
35:37..is that this is more of a kind of sales pitch.
35:41It's the awareness thing that's missing to me,
35:43that it's the...not so much of a story of why,
35:48you should buy this over and above the traditional French champagne.
35:52Right, over to Sterling.
35:56Ricky, I understand you are project manager?
35:59Correct, yes, I put myself forward for project manager at Lloyd's River.
36:02Any logic behind that?
36:03Unfortunately, as a group, nobody has a strong background in wine
36:06in any way whatsoever.
36:07The reason I put myself forward is I...
36:09It's for marketing. Exactly.
36:11I see this very much as an online campaign, a marketing campaign.
36:15I also saw the competition as being extremely good
36:18and I wanted to show that I'll stand up to good competition,
36:21I'm not afraid of anything.
36:22David versus Goliath and David always wins.
36:25Really? Tell me how your team has gone on, then.
36:27Well, on the first day, Jenna and I went to the vineyard.
36:30You don't like wine, I've heard. I don't like wine, no.
36:33So not only do you think you've got Goliath over there,
36:36you're also trying to promote a product
36:38that you personally don't like yourself.
36:40Correct, yes, I see it as a great opportunity.
36:42This is getting better as time goes along, yeah.
36:45Where were you going? What was the deal?
36:47Gabby and Stephen need to start putting the backbone into the website,
36:50put the structure in place, get an idea of our strap line,
36:53something which will connect the consumer with the industry.
36:55So on the second day, Gabby very much stayed on the website,
36:58I brought the knowledge from the vineyard into the website
37:00and Stephen and Jenna went forward on the creation of our advert.
37:03What was your going-forward strategy then after that?
37:05We started brainstorming different ideas.
37:07You came up with many names.
37:09We came up with a lot of names, but I decided...
37:11Yeah, we threw insert as an option, C-E-R-T.
37:14We wanted to keep it quite simple like the carver, but...
37:16So you didn't have a name in the end? We didn't come up with a final name.
37:19We had a name on the label, which was Grandeur.
37:21Grandeur, that's French, isn't it?
37:23It is, yes. It's got French connotations.
37:25It's a French word.
37:28All right, OK.
37:30So let's look at the web page.
37:34Some fizz on your big day.
37:38Oh!
37:40That's horrible! It's hard to go.
37:42This isn't the English sparkling wine that I ordered!
37:44Darling!
37:46She obviously needs English sparkling wine,
37:48made from award-winning vineyards.
37:50And finally,
37:52our glasses are charged with a fine English sparkling wine.
37:57Less fizz, more sparkle.
37:59English sparkling wine, oozing luxury with every pour.
38:04Well, Spielberg can rest easy, that's for sure.
38:09This is a serious product, right?
38:11It certainly is a serious product.
38:13Where's the quality in that?
38:15It was a bit of a risky choice to go with it,
38:17but we wanted something different.
38:19Was you there, Ricky? I wasn't there, no, Lord Sugar.
38:21It might have come back a bit more humorous than expected,
38:23but it certainly, if we put it out there, would get people thinking.
38:26You've come up with a logo also.
38:28Who designed this, the thing which looks like a rose petal
38:31in the shape of a glass? Gabrielle.
38:33That would be myself.
38:35I've got no idea, cos it's English rose.
38:37Erm, I mean, do you think he led your team OK?
38:40Ricky was actually extremely motivated and passionate from the start.
38:43We were massively the underdogs,
38:45but our passion perhaps camouflaged our lack of expertise, I'm hoping.
38:48And I do believe that the industry experts did enjoy our passion.
38:52Hmm.
38:56I listened to these guys.
38:58They did say that your Sterling started off...
39:03..erm, reasonably OK,
39:05inasmuch as it looked like they were on track a bit.
39:11They said that Phoenix put up a bit boring type of website there.
39:20More sales-orientated than rather awareness, yeah?
39:28They concluded, and I concluded in the end,
39:32that the Phoenix campaign,
39:37it didn't do what I asked it to do.
39:43But I think it's more of what Sterling has messed up
39:49that makes you the losing team, I'm afraid to say.
39:53You're lost.
39:56You've won and you're going to go off and enjoy some other bubbles now.
40:00I'm sending you to a boutique hotel
40:04where you're going to a rooftop jacuzzi
40:07and you'll be able to look out over the London skyline, OK?
40:11So off you go and I'll see you on the next task.
40:25Go off and have a chat amongst yourselves.
40:28Come back in here shortly and we'll talk about it a bit more.
40:31OK.
40:41Oh, it's well on. It's well on.
40:44Very, very cool.
40:46Oh, my God, it's boiling.
40:48Look at that view over there. You can see the London Eye.
40:51Yay!
40:54It feels absolutely fantastic to win this task.
40:57There was a lot of pressure on my shoulders,
40:59obviously being involved in the wine industry,
41:01and also I'd been project manager of the last task and lost,
41:04so double whammy and it feels fantastic to win.
41:07Less fizz, more sparkle.
41:10My God, first of all, I'm extremely disappointed.
41:13I think our whole campaign fell apart.
41:15We need to look at why we lost it
41:17and why a boring campaign was better than our campaign,
41:20and that's the truth of it now.
41:22Right now I'm feeling extremely deflated. I'm gutted.
41:25The result is not the one that I wanted.
41:27I'm not going to be able to win this.
41:29I'm not going to be able to win this.
41:31I'm not going to be able to win this.
41:33I'm not going to be able to win this.
41:35I'm not going to be able to win this.
41:37I'm feeling extremely deflated. I'm gutted.
41:39The result is not the one that I wanted
41:41and I feel that the guys in the team have let me down.
41:44We all agreed before we did that video
41:46that we were going to do something humorous when we did the briefing.
41:49There was no-one that put a stop on that, it had to be serious.
41:52I'm as accountable as anybody in terms of that video, for sure.
41:55I'm going to stick by my decisions.
41:57This is only my third defeat and I've been project manager in one
42:00and I've delivered consistently throughout,
42:02so I'm hoping that does help me in good stead.
42:04It was a bad day at the office, it's as simple as that.
42:08PHONE RINGS
42:21Miss, can you send the candidates in, please?
42:24You can go through to the boardroom now.
42:38Well, Ricky, I was quite surprised to hear your description
42:42of rather a kind of a defeatist attitude in going into this task
42:46and appraising the other team as being full of experts
42:50and that you classifying yourself as David compared to Goliath
42:54and David always wins.
42:56Well, he didn't win this time.
42:59Ricky, you went off with Jenna to the vineyard, right?
43:03Yes, I did.
43:05Did you discuss the plot, if you like,
43:07for how you wanted this video and website to work?
43:11Yeah, I decided I wanted to focus on a celebration theme.
43:14You must have been disappointed when you saw the implementation of it.
43:17I disappointed because there was too much cheesiness in it,
43:20that's the word I'll use.
43:22I did say when the guys went to put the video together
43:24that I don't mind there being an element of humour in it
43:26to give it personality.
43:28Where does humour come into it here?
43:30I know you're out there to try and impress me
43:32and I also know I might remind you of Sid James
43:34but I didn't tell you to make a carry-on boozing movie.
43:37I mean, I was expecting any one moment in there
43:39Kenneth Williams to pop in and say,
43:42oh, maitre d', you know, where's Magrandeur gone?
43:45Someone's nicked Magrandeur.
43:46I mean, it is a total... I don't know what you were thinking.
43:49I don't know what you were thinking.
43:51Who's responsible for that piece of rubbish there?
43:54The responsibility on the final product, the advert,
43:56would need to sit with Stephen and Jenna
43:58and unfortunately, I did ask later on in the afternoon,
44:01is it a cheesy video?
44:02And Jenna, your wording was, no, it's not cheesy, Ricky, it's classy.
44:05And I must say, I disagree, it's not classy in the slightest.
44:08I can sit here, I can see it's coming right towards me,
44:10I take risk, I took a risk on this advert,
44:13I went with a bit of comedy, it didn't go down well, I'll admit it.
44:17I thought Stephen was actually with you.
44:20I was, and actually, in Jenna's defence, I have to be honest,
44:23I'm guessing, you know, in terms of the process here,
44:25we have people who actually have an input
44:27and actually who make decisions.
44:29You know what, you've maybe had a bad day at the office,
44:31you've made a mistake,
44:32and then you have people who don't make any decisions at all
44:34or have no input.
44:35So in terms of that, Jenna...
44:36Who made no decisions, then?
44:37Well, for me, very simply, in terms of the task,
44:39I think Gabriella, I mean, she's sitting here now,
44:41obviously quite quiet, to be fair,
44:42but Gabriella, for me, is, in our team,
44:44from a contribution point of view, it's lacking.
44:46I do feel in Gabriella's case,
44:48we had two elements of our campaign, an advertisement,
44:51and we had a website, and I think the website represented
44:53the theme and the message we wanted.
44:55So I'm going to give Gabriella some credit,
44:57but I do feel that the feedback on the website
44:59is it said quality and heritage, and that's what I asked for,
45:01and that's what Gabriella produced.
45:02Have you got something to say?
45:03Yes, I do, yes.
45:04Please.
45:06The first day, there was complete and utter confusion
45:10from Stephen with what the task was about,
45:13what we were doing.
45:14Specifics, please.
45:15Specifics, yeah, I'm going to go.
45:17We went to a large supermarket,
45:20and once we got there, I understood, you know, the situation.
45:23We're not going to see a wine connoisseur
45:25in a large supermarket, are we?
45:27So I sat there and took down, you know, ideas of names,
45:30design, colours, fonts, the best I could in that place.
45:33We were there for a rather long time
45:36while Stephen ran around the supermarket
45:38trying to find a wine connoisseur.
45:40He spent a lot of time...
45:41Specifics, Gabrielle, please.
45:42Yes, he spent a lot of the...
45:44Later on in the afternoon, coming up with different names
45:46and whatever else to go onto the bottle,
45:48while I sat there getting to grips with what we needed to do.
45:51This logo here...
45:52That is Gabrielle's, actually.
45:53Pardon?
45:54That is Gabrielle's.
45:55That was very, very good input, to be honest, that logo.
45:57Absolutely, and I actually said that was very...
45:59But in all honesty, Lord Sugar, if I on day one had said,
46:01you know what, I'm going to sit back here and just support,
46:04I can tell you for a fact, for an absolute fact,
46:06what we've produced today would be nowhere near as good as that,
46:09because Gabrielle's input to Ricky would have been minimal.
46:12That is a fact. It would have been minimal.
46:15In your opinion, your opinion, Stephen,
46:18having seen the aftermath of what's gone on here,
46:21where did all this go wrong?
46:22Was it the advert was poor, the brand on the bottle was poor
46:25or the website was poor?
46:27The advert was poor.
46:28Jenna?
46:29Probably the video, they didn't like the video.
46:32Ricky, you know that I'm going to ask you now
46:34which two people you're going to bring back into this boardroom.
46:37Who are they?
46:38Taking opinions, friendships, personalities to one side,
46:41I have to look at the facts of this task and why we lost it.
46:44A lot of it stops down to the advertisement,
46:46the label and the name,
46:47and therefore I'm going to be bringing back Jenna...
46:50..and Stephen.
46:52Right, OK, all right.
46:54Gabrielle, there it is.
46:56He doesn't see you responsible,
46:58so you can go off to the house and I'll see you on the next task.
47:05You three people, perhaps you'd step outside also
47:09and I'll call you back in shortly.
47:21I mean, Jenna is one of these, you know, classic,
47:24I put my hands up, OK, took a risk, it's a bad advert,
47:27I agree it's a bad advert.
47:29She's a good sport who tries terribly hard.
47:32Yeah, we all work hard.
47:33There's a £250,000 investment that I'm making here
47:36in somebody I got to go into business with.
47:38See, Ricky is smart, there's no question of it.
47:41I don't like the fact that he was making excuses
47:44about the weakness of his team
47:46because the skill set was in the other team.
47:48Stephen, you know, is very articulate in this boardroom,
47:51but if he's so clever,
47:52if he's sitting in watching Jenna make a terrible advert,
47:55what's to stop him stepping in?
47:57That's a very good point.
48:02Can you send the candidates in, please?
48:05Yes, Lord Sugar.
48:07Lord Sugar, we'll see you now.
48:19RICKY WHISPERS
48:24Ricky, tell me about this video, then.
48:26Define to me what your aspirations were
48:29when they mentioned a bit of humour in it,
48:32a bit of comedy in it.
48:34My aspirations were to potentially have the bride
48:37given a glass of champagne
48:38and her say, I'd rather have English sparkling wine.
48:40That was what it was supposed to be
48:42and I don't think that was deployed in the advertisement.
48:45Well, it clearly wasn't. It was a joke, the way it was deployed.
48:47You went with the humour of, no, I don't want champagne,
48:50I want English sparkling wine,
48:52and you wanted to make it a bit humorous.
48:54I said, I took all the ideas that everybody had on board
48:56and I said, I'm happy to have a bit of humour in there.
48:59I said, in no uncertain terms, I don't want it to be cheesy.
49:02Can I just support this?
49:04Ricky pushing quality with a clear brief
49:06concerned that Jenna and Steve
49:08should not have a gimmicky or cheesy advertisement.
49:11This video was going to be either love it or hate it.
49:14I took risk in business, I'm a risk taker,
49:16and I made a mistake.
49:17It's not a mistake, it's an understatement, Jenna.
49:19It was appalling.
49:20Obviously, Stephen was there with me,
49:22but no-one said, no, we're not doing that,
49:24no, we don't like it, nothing.
49:26What I did say to her over the phone, no gimmicky, not cheesy,
49:29and at no point it sounds like either you haven't listened to me
49:32or you've just let her run with her idea with no input.
49:34That's how it's sounding to me.
49:35It's my job to challenge her.
49:36You've given the opportunity to challenge her.
49:38Bear in mind, we're four professionals
49:40and we can't all be in two places at once.
49:42I need to have the faith in the people that are working with me.
49:45OK.
49:46What is upsetting here is that you quite rightly said,
49:50right, I want all quality, quality, quality, quality,
49:54and then you didn't actually finish it off
49:56by going there and making sure it happened.
49:58Yeah.
49:59Did you not think that the video
50:02was going to be the most important thing in this project?
50:05I did think the video was going to be hugely important,
50:07but I also felt the website would be hugely important,
50:09being a multimedia campaign.
50:11Hmm.
50:13I've got to start making a decision now
50:16on which one of you is leaving the process today.
50:20I mean, here we are in the ninth week.
50:22Jenna, you've been in the losing team five times.
50:26This is the second time you've been in the final three.
50:28Perhaps you'd like to explain to me why I shouldn't fire you.
50:31The reason why I don't think you should fire me, Lord Sugar,
50:34is that don't shy away from anything at all.
50:36I made a silly mistake in this task, which I hope that I can learn from it
50:39and not make that mistake again
50:41and prove to you that I'm a valid candidate to be in the final.
50:44If you're in my position here, who would you say has got to go out?
50:47If I was in your position, Lord Sugar,
50:49you'd have to probably go with Stephen, I'm afraid.
50:52So, Stephen, first time you've been in this final three.
50:56Perhaps you can explain to me why you shouldn't be fired today.
50:59I've won six out of eight tasks. That doesn't happen by coincidence.
51:02I've obviously had some input.
51:03As a project manager, I also delivered a victory,
51:05and all I can say to you, if I was project manager again,
51:08I would definitely deliver another victory.
51:10Definitely?
51:11I would definitely deliver another victory.
51:13I'd actually put my...
51:14Well, I'd put anything I have on me right now on that.
51:17Who should go for today, then?
51:19It's a difficult one.
51:20The ideas that were taken on board, the direction we had,
51:23I would have to go with Ricky.
51:25Then, Ricky, the same question for you.
51:27I mean, this is the second time you've been a project manager?
51:30Yes, Lord Sugar.
51:31And this is the second time you've lost?
51:33Yes, Lord Sugar.
51:34You didn't bring your people into a win the last time, did you?
51:37I was up against a member from the gym industry.
51:39It's his industry.
51:40This time I was up against somebody from the wine industry
51:42and website industry.
51:43Are you making excuses?
51:44I'm not making excuses.
51:45The point I'd like to make, Lord Sugar,
51:47is I'm not afraid of people, regardless of their background.
51:49I'll take myself out of my comfort zone
51:51and I'll do the best that I possibly can.
51:53I think, Stephen, you have lost the least out of all of us.
51:55This is the first time in the boardroom,
51:57but I put that down to how well you are at deflecting accountability
52:00on every single occasion.
52:01I think that's a huge point.
52:02Just highlight your own strengths for now, Ricky.
52:04I think it's my point at the moment,
52:06personally, with the lessons that I've learnt
52:08from yourself, Nick and Karen,
52:10I feel like I'm a much more stronger person now.
52:12The business plan I've got is so exciting.
52:14I've got so many ideas going into that.
52:16It is going to make money
52:17and I'd love to be on that journey with you.
52:19Hmm.
52:22Stephen, um...
52:27When you're in this boardroom,
52:29I think you could talk behind the legs of a donkey.
52:33It's like butter wouldn't melt in your mouth
52:35if you didn't have that answer for everything.
52:38Ricky, I think, you know, there was big mistakes made here.
52:42I think that, um...
52:44Whether you like it or not,
52:46I see it as defeatists' attitude that you entered this task.
52:51David and Goliath and all that type of stuff.
52:54Because I don't think the product had anything to do with it.
52:57I think the fact of the matter is that it could have been any product.
53:00That was bad project management on this occasion.
53:03And, Jenna, yeah, well, you work hard,
53:06you take sole responsibility for the disastrous video
53:10that we have on this occasion here.
53:12It's not just the disastrous video that worries me, OK?
53:17Everybody can make a mistake.
53:19I'll tell you what worries me.
53:21You didn't realise that this was a high-quality product
53:25and you should not have been making a humorous video in the beginning.
53:31Ricky, I don't know why you didn't go to the filming, OK?
53:36In my opinion, I think that is the real big error on this task.
53:46But...
53:49..it is with regret that I'm going to have to say,
53:52despite all the hard work...
53:57..that...
54:00Jenna, I'm sending you home. You're fired.
54:03Thank you very much.
54:05Ciao.
54:14Stephen, you are this close to going outside that door.
54:18But you did say, give me a chance.
54:22Well, I'm going to tell you what.
54:24You've thrown the gauntlet down.
54:26You are the project manager next and I expect you to win, OK?
54:29You don't even know what the task is,
54:31but you are the project manager on the next task.
54:33100%. OK. A pair of you, back to the house.
54:35Thanks, pal. Thanks a lot.
55:00I think I would have made Lord Sugar a great business partner.
55:03I think he has missed out, but it has made me more determined
55:06to go ahead with my business idea and do it on my own.
55:09I am going to be successful and hopefully you may see
55:12that he did make a mistake firing me.
55:18Ricky's lost two out of two, he's project manager,
55:20and I think that might count against him.
55:22I wouldn't be surprised if either Ricky or Jenna might go as well.
55:29I think Stephen has gone.
55:31I think he's run his course on, you know, being a good speaker.
55:35He's actually got nothing to back himself up in this case.
55:40How you doing, guys?
55:42Jenna's gone. How you doing, mate? Welcome back.
55:44How you doing? You all right? Well done.
55:46What happened? I'll be honest, at one second I thought
55:48Steve was about to get the chop, then I thought I was going to get the chop.
55:51I made a bet with Lord Sugar and I said,
55:53I bet you I'm project manager and I bet you I win, and he took the bet.
55:561pm next time, very tough wardrobe.
56:04In the fight for Lord Sugar's quarter million pound investment,
56:08seven candidates remain.