(Adnkronos) - “La nostra missione è realizzare un futuro senza fumo. Il nostro obiettivo è eliminare completamente le sigarette tradizionali e renderle un pezzo da museo. Per raggiungere questo obiettivo abbiamo investito più di 12 miliardi di dollari nello sviluppo e nella realizzazione delle nostre tecnologie senza fumo”. Così Stefano Volpetti, presidente smoke-free products e Cco di Philip Morris International, a margine della presentazione del nuovo dispositivo a tabacco riscaldato Iqos Iluma i Prime, lanciato in occasione del decimo anniversario dal primo lancio di Iqos.
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00:00Our mission is very clear, it is to realize a future without smoke.
00:09Our goal is to completely eliminate cigarettes,
00:12to make cigarettes a museum piece.
00:16To do this, we have invested more than 12 billion dollars in development
00:21and in the realization of our smoke-free technologies.
00:25For the future, we can clearly see how today
00:30about 40% of our net revenues globally
00:34come from smoke-free and combustion-free technologies.
00:38And we have a goal in 2030 to have more than two-thirds of our net revenues,
00:43so more than 66% of our net revenues,
00:46which come from combustion-free products.
00:48Our leading product is IKOS, which is the number one product
00:53both in Italy and in the world.
00:56A very important step in the direction of a future,
01:00in our mission of a future without smoke,
01:03is the launch of the new IKOS Illuma I Prime.
01:07This is the most advanced IKOS device.
01:11It is a device that gives greater flexibility,
01:14customization possibilities and ease of use.
01:17One of the main features is the combination
01:20of the induction system technology,
01:23which heats the tobacco from the inside,
01:26with new functionalities.
01:28New functionalities that can be controlled through a touchscreen
01:32allow the consumer to control the battery,
01:35control the remaining number of uses,
01:38and a very important functionality is to pause the device
01:43for up to 8 minutes.
01:44So it is an even more flexible,
01:47even more simple and even more useful experience.
01:50It is therefore an important step to give smokers
01:53better alternatives and this is a fundamental step
01:57in the realization of a future without smoke.