(Adnkronos) - Prosegue l’impegno di Philip Morris International (PMI) per un mondo senza fumo. I sacchetti di nicotina ZYN sono l’ultima novità del portafoglio di prodotti senza combustione di PMI. Lanciati oggi in Italia dall’azienda, i nuovi sacchetti di nicotina ZYN sono composti da bustine di cellulosa, prive di tabacco e pensate per essere una soluzione alternativa per quei fumatori adulti che altrimenti continuerebbero a fumare sigarette tradizionali.
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00:00Phillip Morris International launches in Italy the new Zin nicotine bags, thus diversifying
00:09the offer of non-combustible products for adult smokers who otherwise would continue
00:14to smoke cigarettes.
00:15Zin, the world's first brand of nicotine bags, in fact, is adding to the non-combustible
00:21products of Phillip Morris International, already the market leader, Icos and Viv.
00:25Composed of cellulose sachets free of tobacco, the Zin nicotine bags do not produce smoke,
00:31steam, ashes or odors.
00:55The international experiences in other countries, such as Sweden and the United States, show
01:15the role that this category of product can have to accelerate the conversion of smokers
01:20to non-combustible products.
01:22Speaking of the nicotine bags or tobacco bags, their impact has been huge in countries such
01:29as Sweden, the Swedish population.
01:32National figures from the National Research Institute show that the incidence of diseases
01:37such as lung cancer in Sweden is 50% lower than in other European countries.
01:44We know that lung cancer is unfortunately a very common disease.
01:49To achieve the goal of a world without smoke, Phillip Morris International allocates almost
01:53all investments to the research and development of non-combustible products.
01:58We are focusing almost exclusively on new types of products, products without smoke,
02:06such as e-cigarettes, heated tobacco and now nicotine bags.
02:10And as far as investments are concerned, we are already virtually at 100%, that is, we are
02:14at 90% of the research and development and since 2008 we have invested over $14 billion
02:21to ensure that these products are complete and are given to the consumer in a short time.