(Adnkronos) - "Oggi lanciamo ZYN, la prima marca di sacchetti di nicotina al mondo. Un prodotto che verrà lanciato in Italia in 5 diverse varianti per soddisfare tutte le esigenze. Non fa odore, non fa fumo e lascia alla persona la facoltà di utilizzare la nicotina a mani libere”. Lo dichiara Gianluca Iannelli, Head of smoke free products category di Philip Morris Italia, in occasione del lancio in Italia dei sacchetti di nicotina ZYN, l’ultima novità del portafoglio di prodotti senza combustione di Philip Morris International (PMI).
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NewsTranscript
00:00We launch Zin here in Milan, the first brand of nicotine bags in the world.
00:09Zin is born a bit along a strategy of innovation that Philip Morris has been bringing to Italy for 10 years.
00:16Exactly, always here in Milan, 10 years ago, we launched the first device of Icos,
00:21which then allowed us to become a market leader in tobacco extractors.
00:25Three years ago, with Vive, we also became a market leader in closed systems.
00:35Today, we launch Zin, a product that will be launched in Italy with 5 different variants,
00:42with different levels of nicotine, also to meet the different needs of Italian consumers.
00:48Zin is born with well-defined product peculiarities.
00:52It is a product that does not smell, does not smoke,
00:56it does not leave the person to be able to use nicotine with free hands,
01:01therefore continuing to live in total freedom in their daily life.
01:06For this reason, we think that Zin is also the complementary alternative
01:13compared to Icos and Vive products for the smoker,
01:17for those who use nicotine today with smoke products.
01:22Zin is absolutely a product that is born for the majority of smokers,
01:26so we think that the characteristics of this product are ideal for those smokers
01:32who today are looking for a nicotine consumption that is preferred for them
01:39and allows them to live in mobility, in greater freedom of their day.
01:48For this reason, we think that Zin is ideal for this type of consumer.