(Adnkronos) - ‘Come Nestlè vogliamo vedere come funzionano e vogliamo far vedere come possiamo funzionare noi in questo tipo di sistema, vogliamo vedere e dare la disponibilità di raccontarci, a far vedere che cosa possiamo fare a un team che è sicuramente interessato ad ascoltarci e quindi siamo contenti di partecipare a questo nuovo strumento di lavoro che può dare soddisfazione sia a noi sia al mondo dell'informazione. Così Manuela Kron, Corporate Affairs Director Nestlè, perchè Nestlè ha scelto di supportare la prima edizione del Brand Journalism Festival che il 12 novembre riunisce editori, aziende, giornalisti, decision maker, esperti e appassionati della comunicazione in un confronto sull'evoluzione del mondo dell'editoria, del giornalismo e della corporate communication.
Category
🗞
NewsTranscript
00:00Why did we decide to participate in the first edition of Brand Journalism Festival?
00:14Because we want to see how they work and we want to show how we can work in this type of system.
00:22We want to show what we can do to a team that is interested in listening to us.
00:33We are happy to participate in this new tool that can give satisfaction to us and to the world of information.
00:53Why can brand journalism be seen in contrast?
00:57Because if we look at what was the original term of journalism, English journalism, it means diary.
01:05Diary means the story of every day of what was happening.
01:10Today things are changing, so what once could be considered a brand,
01:18today it is the opportunity to tell companies what they do well
01:23and it is the opportunity for those who listen to us to evaluate whether they will want to tell it in the same way or in a different way.
01:31So it is an opportunity that can exist today to have a corporate story,
01:36but made by information technicians who can certainly see their work remunerated,
01:44but always in the context of an ethical aspect of mutual respect for information.
01:49Who has the greatest responsibility to involve young people in the journalism profession?
01:59Who has the greatest responsibility to involve young people in the journalism profession?
02:06I believe that it is the publishers, of course, who must give a sense to the work
02:11and above all they must try to remunerate it in a correct way.
02:15So that there can be tools to be able to make information in a way that people who do it are remunerated seems quite normal to me.
02:27What we obviously have to do is to establish logics so that the communication is correct,
02:35that the journalist can have access to the correct information and then decide how to deal with it.
02:43So I would say that even for publishers it is a great opportunity to enter into a different logic
02:48that will require the rewriting of some rules in respect of the end user of the information,
02:56otherwise no information will reach the end user if they find it wrong or incorrect.