(Adnkronos) - “Ci sono nuovi pubblici, nuove modalità di fruizione, nuovi media e anche nuove tecnologie. Pensiamo all'intelligenza artificiale che sta arrivando. In questo contesto, secondo me, ognuno nel proprio ruolo è necessario che si parli con l'altro e ogni occasione di confronto, tanto più se così qualificata e così importante, è un momento di arricchimento personale e professionale”. Così Francesco Cancellato, direttore Fanpage.it, spiega perché Fanpage ha scelto di supportare la prima edizione del Brand Journalism Festival che il 12 novembre riunisce editori, aziende, giornalisti, decision maker, esperti e appassionati della comunicazione in un confronto sull'evoluzione del mondo dell'editoria, del giornalismo e della corporate communication.
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00:00I think we are in a moment of profound change in the whole world of communication.
00:15There are new audiences, new ways of using, new media and also new technologies.
00:21Let's think about the artificial intelligence that is coming.
00:24In this context, in my opinion, everyone in his or her role needs to talk to the other.
00:30And every opportunity to compare, especially if so qualified and so important,
00:35is a moment of personal and professional enrichment.
00:38Why sometimes the two worlds struggle to find their place and understand their role?
00:54In my opinion, they are worlds, those of companies, those of communicators, those of journalists,
00:59but we could also talk about politics, from a certain point of view,
01:03to further expand the field where, if everyone is aware of their role
01:10and is within the limits of what their role is,
01:13they can have a clear and correct interlocution.
01:18The problem comes when the boundaries jump
01:22and when the promiscuity between these different roles becomes confusion.
01:33What is the role of the new world?
01:39From my point of view, given the current scenario of change,
01:45I believe that the trainers play a fundamental role,
01:48because they can give so many new tools to understand what is the world that surrounds us,
01:54at the same time the world of communication that changes,
01:57at the same time, through these new tools,
02:00they can make us fall in love with a profession,
02:02which is that of writing and journalism.
02:04It is also clear to publishers, and they have given an important task,
02:08which is to create ecosystems and environments
02:12where young people can recognize themselves and work at their best.
02:16I believe that everyone, based on their responsibilities and their role,
02:21has a decisive role in this task,
02:26but certainly what we are facing today is, above all, a training deficit,
02:31so I invite you to work harder in training.