(Adnkronos) - Caffè Borbone ha presentato la special edition Il Caffè del Birbantello: cinque nuove scatole di caffè in cialda disegnate dai bambini che hanno partecipato all’edizione 2024 del progetto Il Caffè del Birbantello, un progetto sociale dedicato ai bambini, nato a Napoli nel 2022 ed esteso da questa edizione a tutto il territorio nazionale. Ispirandosi al tema degli Eroi quotidiani, infatti, circa 700 bambini in età scolastica hanno ridisegnato le scatole di caffè dando vita ad una special edition ad alto contenuto artistico e che rappresenta l’importanza dei punti di riferimento nella vita di un bambino.
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00:00Caffè del Birbantello is the name of the special edition presented by Caffè Borbone, a social initiative born in Naples on the initiative of the company and extended from the 2024 edition to the entire national territory, which involved about 700 boys and girls in an inclusive project of artistic expression, which brought their creations to the boxes of Cialde.
00:27Boys and girls from five onlookers from different Italian cities were called to express all their creativity through a drawing inspired by the theme of everyday heroes, people who in everyday life represent a reference in the imagination of children, authentic positive life models that can be of inspiration and support.
00:47The drawings were evaluated by a jury that also included two ambassadors of Caffè Borbone, one of them Nicolo Canova, artist and illustrator who was able to recognize the true artistic footprint of the mini-works.
01:00It was an emotion to see all the drawings, the drawings of all the children, of all the onlookers and how they interpreted the general concept, that of the everyday hero. It is not absolutely simple, I can say it from experience, to be able to transform a concept into a drawing as abstract as it can be that of an everyday hero.
01:25After a first selection of 25 creative proposals, five drawings were chosen, which today represent the Special Edition, and all the children and boys were awarded in Milan at the Teatro alla Scala and in Naples at the offices of the Teatro San Carlo.
01:40There were some criteria of evaluation, including the adherence to the brief, the possibility to print the drawing well on the interest of the box, and for the rest a little emotion to see this, of those who were able to represent in a more joyful way, more happy, maybe even of the situations that were for us ordinary, which for them are extraordinary.
02:06Ambassador of the initiative also Filippo Della Vite, talent of the Italian alpine ski and creativity made his style of ski, which revealed the identity of his everyday hero.
02:16My father, because he taught me the values that I am bringing with me, both in everyday life and in sports life. Today I am very happy to be present at this event, because they are very important themes and to which I am very attached, and therefore I was very pleased to be invited.