(Adnkronos) - Daiichi Sankyo Italia adotta un approccio innovativo per sensibilizzare il pubblico sui rischi del colesterolo alto. Attraverso iniziative come il flash mob, l'azienda promuove la prevenzione e l’aderenza alle terapie per ridurre il rischio cardiovascolare e migliorare il benessere della società.
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00:00So, on World Heart Day, we are delighted by Cisanchio to be here to support this event.
00:13We decided to do something a little bit innovative, a little bit fun, using cholesterol balls
00:18to try to show people the importance and what happens in the body when you have high cholesterol.
00:23Cardiovascular diseases are still one of the main causes of death in Europe
00:28and cardiovascular diseases, in particular hyperlipidemia, are silent killers.
00:33It is therefore really important that patients are aware of this, that they get checked and follow the treatment.
00:40As a doctor, I understand how difficult it can be and how complicated it is to convince patients to do so.
00:46We have collaborated with associations, with associations of patients, and we are delighted to be here at this event.
00:53It is really important for us that we are not just an innovative pharmaceutical company on a global level,
00:59but we are a global health care company that contributes to the well-being of society.