(Adnkronos) - Cinzia Di Stasio, segretario generale dell’Istituto Italiano della Donazione spiega l’importanza della comunicazione quando si parla di donazioni.. Nella sede di Bper Banca a Milano si è tenuta la presentazione del rapporto annuale ‘Noi doniamo’, giunto alla sua settima edizione e realizzato all’Istituto italiano della donazione (Iid) in occasione del Giorno del dono che si celebra per legge il 4 ottobre.
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00:00Communication is everything, even if you don't have to read communication as a detail.
00:09Communication is really, the fundraising campaign is made by good communication.
00:15So the communication error doesn't exist in a fundraising campaign,
00:19because you have to keep in mind that there are many elements
00:24that you have to communicate at the right time to the donors who contributed to a campaign.
00:29In the case of Ferragni, we have to say that Pandorogate,
00:32fortunately, we expected stronger numbers,
00:36but the decline seems to be, at least now,
00:38even here it has to be studied over a long period of time,
00:40the decline is limited.
00:42Only 5% of the organizations of our champion
00:44recorded a decline after the case,
00:47so between 2023 and 2024.
00:49This means that the third sector today is a professionalized sector
00:54that knows how to respond adequately even in times of crisis
00:58with tools that improve transparency and dialogue with the donor.