ぐっ!ジョブ 2024年9月14日 テナントビル・フェス・葬儀ビジネスまで!!福岡の神社 攻めの経営戦略

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ぐっ!ジョブ 2024年9月14日 テナントビル・フェス・葬儀ビジネスまで!!福岡の神社 攻めの経営戦略
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Transcript
00:00Do you know that the number of shrines around the country is in a pinch?
00:07In 2040, the number of shrines will be about half.
00:14The existence of shrines is in danger.
00:16I think we have to keep changing in order not to change.
00:19So, today...
00:22We came to Kego Shrine in the middle of Tenjin.
00:25Take a look. This is the office of Kego Shrine.
00:29There are many tenants.
00:32Now, the number of shrines around the country is in a pinch.
00:37In the past 10 years, there have been about 500 shrines.
00:41Among them, there is a shrine that is starting to work.
00:44This is one of them.
00:47The shrine is recruiting tenants in a stylish office building.
00:54Wow, this is amazing.
00:56This is a big shrine.
00:59The entrance fee is a fruit spiral that you can enjoy high-quality fruits.
01:06It's sweet.
01:08The moment you eat it, you will be filled with juice.
01:11In addition, there is a popular cafe, Kyushu Ichigo Tenya.
01:17There is a famous burger shop in Nakasu.
01:21What is the popular menu?
01:23It's a cocktail to eat.
01:25A cocktail to eat?
01:27What is a cocktail to eat?
01:30This is amazing.
01:32This is a wall art.
01:34They collaborated with a company in Tokyo and started a new project.
01:39This is a so-called technique department in Fukuoka.
01:42In addition...
01:44This is a company called Saishiki.
01:47A company?
01:49What kind of company is this shrine?
01:53This is a so-called Shinsenso.
01:55This is a franchise for shrines all over the country.
02:01This is a franchise for a new collection system such as marine coral.
02:09This is a revenue of 140 million yen.
02:11I hope to solve the problem of the extinction of shrines.
02:16In addition...
02:18This is a festival, isn't it?
02:20This is a festival, isn't it?
02:22I may be the first person to start a festival.
02:26This is a festival at a shrine.
02:30In addition...
02:31This is a Metaverse.
02:34Is this it?
02:35This is amazing.
02:36This is amazing.
02:38This is a Metaverse worship.
02:41This is a worship.
02:43The revenue has increased and the number of worshipers has increased by 100.
02:47This is a strategy of attack.
02:49This is a new form of shrines that face extinction.
02:56Are you ready?
03:12Keigo Shrine is in the center of Tenjin.
03:15This is the Ujigami-sama of the big city who has been looking at the city for more than 400 years.
03:24I think the center of Tenjin is amazing.
03:29Hello, Mr. Maeda.
03:31Hello.
03:32Nice to meet you.
03:33Nice to meet you, too.
03:34I'm Mr. Maeda of Shinshoku.
03:36This is Mr. Norifumi Maeda of Keigo Shrine.
03:39He is one of the attackers of Keigo Shrine.
03:43Mr. Maeda.
03:44Yes.
03:45I think it's rare for a shrine to have a tenant building like this.
03:51That's right.
03:52It's amazing.
03:53Yes.
03:54The strategy of attack of Keigo Shrine was completed in 2022.
03:59This Shamsho building.
04:01As the name suggests, the new Shamsho is on the first floor.
04:07In Keigo Shrine, a charm is made of solid letters.
04:11The renewed Ima-Shimen-Mamori is said to be popular because it is made of kakata-ori.
04:18And.
04:20First of all, the topic is the blue bottle coffee on the first floor.
04:26Blue bottle coffee opened on the first floor of the Shamsho building in February this year.
04:32Fukuoka City's sister city.
04:34A popular cafe that has more than 100 stores in the world was launched in Auckland, USA.
04:40As the No. 1 cafe in Kyushu.
04:42We chose the vicinity of the shrine.
04:46It's a place where various people are used in various situations.
04:52Our concept is called crossing.
04:56It's a place that becomes an intersection.
04:58I think this is the place.
05:00The exquisite coffee that the barista puts in.
05:04It's a little higher than other chain stores.
05:08Still, it is very popular with customers.
05:12People who come to the shrine.
05:14People who don't usually use cafes.
05:18There are a lot of people who want to take a break.
05:20There are a lot of people who want to drink coffee.
05:24I'm really grateful.
05:26The second floor also has a unique store as a tenant.
05:31It is a fruit parlor run by a fruit specialty company that has been in operation for more than 90 years.
05:39Isn't it already full?
05:41I'm waiting for people to say that I won't ride anymore.
05:45This is a parfait using a whole peach from Yamanashi Prefecture.
05:51My name is Momoka.
05:54I feel very close to you.
05:58Actually, Momoka is from Okayama Prefecture.
06:03Let's eat.
06:04How does the peach taste of Yamanashi Prefecture?
06:09It's sweet.
06:11It disappears in your mouth right away.
06:13It's a ripe peach.
06:15It's juice in your mouth.
06:18The moment you eat it, you are filled with peach juice.
06:21We are particular about Yamanashi Prefecture.
06:23First of all, we try it.
06:25We select only the fruits that we think are delicious.
06:29And the next door is a chic bar.
06:34He moved here from Nakasu.
06:37Is it in the building of the office building?
06:40Yes, it's unexpected.
06:43There is a bar in the building of the shrine.
06:47Why did he choose this place?
06:52I wanted to move here as soon as possible.
06:56If I do it during the day, this is a very good condition.
07:02In Nakasu, there were only male guests, but now there are more female guests.
07:09Why did you come here?
07:11This is a new place.
07:13There is a signboard on the front.
07:16I was curious about it, so I decided to come here.
07:23I was surprised that there was such a nice shop in the shrine.
07:29It is a business in the office building that leads to the acquisition of new customers.
07:35The popular lunch is a special omelet rice unique to the bar.
07:40The white sauce is made with a wine called Belmonte.
07:45The chicken rice inside is made with black beer.
07:49It's true.
07:51The color is black.
07:55Black beer seems to make the taste richer.
08:00I'm curious about the taste.
08:05It's a taste for adults.
08:09It's a deep taste.
08:11It has a good scent.
08:13It's a special omelet rice.
08:15It's a cocktail to eat.
08:18I heard it for the first time.
08:20From the 3rd floor to the 6th floor, there is a warehouse for shrines and a floor for festivals.
08:26What is the 7th floor?
08:28The 7th and 8th floors are office tenants' floors.
08:34So, there is a normal office.
08:38Furthermore.
08:41This is the 9th floor.
08:43It's a very nice space.
08:47This is a place where you can exchange information about Fukuoka culture.
08:56In Tokyo, the Shinisei no Happoen, which is a wedding venue, is the base of Fukuoka.
09:04What is this space?
09:07The wall is made by the craftsmen of Fukuoka.
09:13The ceiling is made by the shaman of Keho Shrine.
09:19In order to preserve the local heritage 100 or 200 years in the future,
09:26Keho Shrine and Happoen have made a new display.
09:34There is also a multi-purpose salon in another place in the neighborhood.
09:39This is not a coaster.
09:43This is amazing.
09:45This is an art display.
09:50And.
09:51This is amazing.
09:53This is a collaboration between Hakata-ori craftsmen and Okawa woodworking craftsmen.
10:07They not only move to the office building,
10:11but also try to make Keho Shrine the starting point of Fukuoka's traditional craftsmanship.
10:18We have gathered various cultures of Fukuoka here.
10:22We have also gathered craftsmen.
10:24We are planning an event called Fukuoka's so-called technique department.
10:29This is interesting.
10:30You are a professional in this kind of display.
10:34That's why you came to this place.
10:36I see.
10:38The office building and the salon.
10:41Why did you make such a change?
10:45First of all, we want to preserve this Keho Shrine for 100 years.
10:50That's what we want to do.
10:52It's a history of cultural heritage.
10:53Around 2040, it was estimated that it would be about half.
10:59That's right.
11:00One of the big reasons is the sense of danger to the extinction of the shrine, which is even worshiped at Keho Shrine in the city center.
11:08We want to expand the reach of Keho Shrine.
11:12For example, people who come to a cafe to drink coffee or to eat fruits.
11:17If we can increase the number of people who are involved in the shrine,
11:25I think it will lead to the preservation of the tradition of the shrine and the administration of the shrine.
11:31There are other shrines that have such a sense of danger.
11:37This is Mekari Shrine, located at the northernmost part of Kyushu, which was built about 1,800 years ago at Kanmon Kaikyo.
11:47Kanmon Kyo and Kanmon Kaikyo.
11:50There are not many shrines with such a location.
11:54The 32nd generation of Mekari Shrine, which is also a tourist spot.
11:58Kazunobu Takase, 39 years old.
12:03What is the strategy of this shrine?
12:08This is a company called Saishiki.
12:10A company?
12:12This is a company called Saishiki.
12:14A company?
12:16What is the strategy of this shrine?
12:25This is Mekari Shrine, which was built about 1,800 years ago at Kanmon Kaikyo.
12:32What is the strategy of this shrine?
12:36This is a company called Saishiki.
12:39This is a new service where shrines hold funerals at shrines all over the country.
12:46A company?
12:48A company at a shrine?
12:51Saishiki, a company established in 2022.
12:57The name comes from the word saishiki, which means a ceremony at a shrine.
13:02When it comes to funerals, it's the image of a temple.
13:06What is a funeral at a shrine?
13:10It is a new service held at the end of 2022.
13:14It is a new service held at the end of 2022.
13:18The first keyword of the company is a new service.
13:25It says ship.
13:27I see.
13:29Before Buddhism came to Japan, Japanese people held funerals at the beginning.
13:35After the funeral, the body was put on a small boat and washed in the direction of the west.
13:40This is called a funeral, a funeral of a ship.
13:44At Mekari Shrine, a coffin is placed in a space with water in the image of the sea.
13:50It is put on a small boat and a person is seen off.
13:54And?
13:56After the funeral, the body is buried in a grave.
14:02The body is buried in a grave.
14:04In the case of Mekari Shrine, the body is buried in the sea.
14:07The second keyword of the company is buried in the sea.
14:13The body is buried in the sea.
14:19The body is buried in the sea.
14:22The body is buried in the sea.
14:27The company officially accepted the burial of the body in 2014.
14:31It will be the 10th anniversary this year.
14:34We have buried 3,000 coffins.
14:38It is said that the cost can be reduced because the grave cannot be built.
14:43The cost of the burial of the body is 65,000 yen.
14:46The cost of the burial of the body is 62,000 yen.
14:52We don't want to put pressure on those who are left behind.
14:56That's why we chose this company.
14:57There is no need to worry about the management of the grave.
15:00There are many inquiries from the point of view of grave management.
15:04My husband says that he will build a grave.
15:08But there is no one to protect it.
15:12It's hard work.
15:15I think it's okay because I can say that my grandchildren and grandchildren are my grandfathers.
15:23I like this company very much.
15:29I want to work here.
15:33Mr. Takase established a company and built a system of Shinzen-sou, including marine coral.
15:40How did he do it?
15:43I started working from 2009.
15:45I only did Shinzen-sou on New Year's Day.
15:48I had about 5 million yen on New Year's Day.
15:52I lived on it for 12 months.
15:56It was a rough time except for New Year's Day.
16:00At that time, he was a real estate agent who had a side job for living.
16:05I was in a situation where I couldn't focus on the next step.
16:11Mr. Takase aims for an independent shrine that relies only on New Year's Day.
16:16He asked Masashichi Nakagawa, the manager of GAVISION, who cheers up Japanese craftsmanship, for consulting.
16:26First, he asked for a renewal of the demand for amulets.
16:30Nakagawa imagined a cave in the Yayoi period.
16:35He made the demand for amulets simple.
16:40There are two types of amulets.
16:44Amulets for when you want to make a wish come true and amulets for when you want to cut off a wish.
16:50Please choose one.
16:52This rock is a part of the body.
16:56It contains a lot of amulets.
17:00Then...
17:14This series of operations is carried out in all shrines in Japan.
17:20It's an important ceremony, so I'd like you to see it one by one.
17:28The revenue is improved by such renewals and oceanic amulets.
17:35Now, the revenue is 140 million yen.
17:40At the end of the year, the harvest business, such as Shinzenso, closed 70%.
17:45It was reborn as a shrine that doesn't rely on the New Year.
17:50I think we have to keep changing so that we don't change.
17:53There are many other shrines that are in the same state as mine.
17:58He started to want to save shrines all over the country.
18:03It is a new service that has been developed in the form of a franchise for shrines all over the country.
18:11Mekari Shrine provides know-how about Shinzenso and oceanic amulets in the form of a franchise.
18:19It is currently contracted with five companies nationwide.
18:23One of them is Sumiyoshi Shrine in Meinohama, west of Fukuoka City.
18:29I've always been interested in oceanic amulets.
18:34The revenue of shrines is getting harsher every year.
18:38It costs a lot of money to protect shrines.
18:42I decided to join this business because I could see the revenue in the next 30 years.
18:51He made his first oceanic amulet the other day.
18:55I am very happy that my family members are happy to receive it.
19:04What is the goal of the franchise project?
19:10In 2031, we aim to have 35 Kamei Shrines.
19:16We are aiming for 3.7 billion yen.
19:21Our goal is to expand the possibility of shrines in the future.
19:29What's more?
19:30I think I was the first one to start a festival.
19:34Metaverse?
19:35Yes, Metaverse.
19:36That's great!
19:38What is a festival?
19:45Next week's Good Job will be in the exciting Uratenjin area.
19:49There are many popular restaurants.
19:51And there will be a surprising supermarket that they will buy.
19:56Please look forward to it!
19:59Next is Torikai Hachimangu in a complete residential area in central Fukuoka.
20:07There are so many people.
20:09It's very exciting, isn't it?
20:12In the vicinity of the shrine, there is an outdoor live show.
20:16There are a lot of food stalls.
20:18What is this event?
20:21Hello.
20:23This is Keiji Yamauchi, the founder of Torikai Hachimangu.
20:28What kind of event is this?
20:30This is a festival called Fukumaru-she.
20:36Fukumaru-she is a festival where vegetables and food from all over Kyushu are gathered.
20:41In fact, they have been hosting such a festival for the past few years.
20:48Curry festival and chicken festival.
20:52I've never heard of a shrine with a festival.
20:55We may be the first to start a festival.
21:01What is the purpose of making the shrine a festival stage?
21:07I hope it will be a place where local people can gather.
21:14What about the organizer?
21:17We started Fukumaru-she with the aim of continuing it 100 years later.
21:21I thought it was a shrine when I thought about what it would be like to continue to be here 100 years later.
21:29In addition.
21:30First of all, it's amazing that Torikai Hachimangu is doing it.
21:34I got to know him and made vegetables for farmers.
21:38There was a meeting between the shop and the shop.
21:40That's right.
21:42The festival where the circle of encounters spreads as Fuji's aim.
21:47Wow, it's delicious.
21:51In addition.
21:52The main shrine has been rebuilt for the first time in 205 years.
21:55It is attracted by a novel form that has never been seen before.
22:02It's fashionable, isn't it?
22:03It's fashionable and I think it's a famous building.
22:07In fact, the way it is is a place to express the various forms of the people of the past.
22:14Torikai Hachimangu's offensive strategy does not stop here.
22:20Torikai Hachimangu has the same appearance as Metaverse.
22:25Can you worship in Metaverse?
22:28That's right.
22:29Wow, that's great.
22:30What?
22:32It's moving, it's moving, it's amazing, it's amazing, it's amazing.
22:34In the virtual space.
22:36It is also possible to proceed while getting items.
22:40What is the number of visitors to this offensive strategy?
22:45It was about ten times.
22:47Ten times?
22:48I started because I thought it would be a good opportunity to take a step towards the shrine even if it was a little.
22:54That's what happened.
22:57Each shrine has succeeded in its offensive strategy in order to overcome the challenges facing it.
23:04The profits have also been improved, which has led to the protection of the tradition of the shrine.
23:12How was it?
23:13Offensive shrine.
23:14It was great.
23:16Shrines are essential to our lives.
23:21There are fewer and fewer shrines now.
23:25Shrines are also offensive shrines.
23:27I thought that we should think about what to do with our hearts if we die while adapting to the times when people gather.
23:40See you next week.
23:42Good job.

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