(Adnkronos) - E’ stato presentato oggi a Milano il Rapporto Coop 2024, con il quale si sono analizzati i consumi e gli stili di vita degli italiani. Dal rapporto emerge la grande preoccupazione degli italiani per il contesto macroeconomico e geopolitico, ma anche per il cambiamento climatico, e tra le tendenze spiccano l’attenzione alla qualità e la ricerca della convenienza. Coop Italia ha scelto di intercettare tali trend puntando sullo sviluppo dei prodotti a marchio.
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00:00In a global scenario characterized by uncertainties and concerns dictated by wars, economic and social instability and climate change, the impact on the consumption and lifestyles of Italians has been inevitable.
00:17The COP2024 report presented in Milan, in which two main trends are highlighted, attention to saving and quality.
00:27Inflation is important, it has stopped in the course of 2024, but it has only stopped as a further growth, but in products, in prices, there is still that growth of the previous two years, while wages have not recovered what has been lost from inflation.
00:48It is very clear why the Italians, for 75%, believe that one of the drivers of choice in their purchases is convenience, the price of products.
01:02It is an element that characterizes this last year in a particular way, a 75% that looks at convenience as an important number and that also determines the choice of consumption.
01:14COP Italy has in fact chosen to invest heavily in the development of brand products.
01:19This to be able to combine a lower price and therefore a greater convenience of the same with a safeguard of the levels of quality and sustainability that our policies are able to offer with these products.
01:34This actually allows a savings for Italian families without giving up the quality they are looking for, which is certainly a unique one compared to the European panorama.
01:45In fact, the results are coming, there are, the consumer is moving in this direction, a sign that the choice has been taken and that it can actually contribute to the reduction of family spending.
02:00The innovation of supply is also important for COP Italy, which aims to intercept the new consumption habits adopted in particular by young people, always maintaining high quality and convenience.
02:12And we as COP are just like strategies on this point, that of a good, safe, accessible food to everyone.
02:20There are also areas of population that have less, because there is still a large part of the country that has great economic difficulties.
02:26Fortunately, there are a little less people in extreme poverty, but still almost 50% of Italians have economic difficulties.