(Adnkronos) - “Anche se i consumi degli italiani sono orientati alla convenienza, rimangono attenti alla qualità, ai prodotti locali, alla sostenibilità”. Così Maura Latini, presidente di Coop Italia, a margine della presentazione del Rapporto Coop 2024, che indaga i consumi e gli stili di vita degli italiani, svoltasi a Milano.
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00:00What do you think about the Italian-Italian relationship?
00:04From the relationship emerges clearly a deep concern,
00:09a deep concern that looks more outside than inside,
00:13but that has important consequences also on consumption.
00:16A concern for geopolitics, for war,
00:20for all the elements that do not reassure us and surround us,
00:23and a great concern for the climate, for the climatic effects.
00:27This concerns Italians a lot,
00:30making it necessary to recover,
00:35going to think more about the present than the future.
00:39If we add to this that the important inflation
00:44has stopped in the course of 2024,
00:47but it has only stopped as further growth,
00:51but in products, in prices there is still
00:54that growth of the previous two years,
00:57while wages have not recovered
01:00as much as has been lost by inflation,
01:04then we understand very clearly
01:07why the Italians, for the 75%,
01:10believe that one of the drivers of choice in their purchases
01:14is convenience, the price of the products.
01:17It is an element that characterizes this last year in a particular way,
01:22a 75% that looks at convenience as an important number
01:26and that also determines the choices of consumption.
01:29There is not only this,
01:31because the Italians remain attentive to quality,
01:34to local products, they remain attentive to sustainability,
01:37and this is certainly a significant element,
01:41but there is a need to respond in this direction.
01:45So COP, with brand products,
01:48has invested in this direction
01:51and tries to find that right balance
01:54between a price that must be convenient and accessible to everyone,
01:58but at the same time has the condition
02:02to provide good, healthy and safe food
02:06that looks at the environmental future,
02:09but that also looks at the ethics.
02:11The other great element that must necessarily be directly controlled,
02:16because in any case it concerns the work,
02:19the work of the people, the work of the Italians,
02:22is ethics, with a fair remuneration in the production lines,
02:27respect for the rights,
02:29which are the only element that can guarantee
02:32that those tragic situations we have experienced during the summer
02:36are no longer verified.