9 Things I Wish I Knew When I Started YouTube
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If I Wanted to Be a Millionaire Before 30, I'd Do This : https://dai.ly/x931gzm
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How to guarantee you regret your life:https : //dai.ly/x93180y
My honest advice to a perfectionist:https : //dai.ly/x9319i4
My honest advice to someone who’s doing too much : https://dai.ly/x9319ty
My honest advice to someone who feels behind in life : https://dai.ly/x931a78
My honest advice to someone who wants financial freedom : https://dai.ly/x931ex2
If I Wanted to Be a Millionaire Before 30, I'd Do This : https://dai.ly/x931gzm
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How to Go From $0 to $10,000 a Month in 4 Steps : https://dai.ly/x931kb6
How to Make $10,000 Month Writing Online : https://dai.ly/x931l42
How to 10x Your Income The 4 Ladders of Wealth : https://dai.ly/x931ldm
Why You Feel Lost in Life by Ali Abdaal : https://dai.ly/x933252
How to Figure Out What You Really Want in Life : https://dai.ly/x933hm8
How to Change your Life in a Year - 3 Simple Ideas : https://dai.ly/x933u78
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LearningTranscript
00:00All right, item number one is that no one cares about your videos.
00:03This is two categories of people do not care.
00:05Number one, your friends and family do not care.
00:07And number two, the audience also does not care.
00:10Firstly, on the friends and family front,
00:11I was so worried when I started YouTube six years ago
00:13that people were going to say bad things about it.
00:16I was afraid people were going to judge me.
00:17And then I started making videos and I realized no one cares.
00:20No one cares.
00:21People are busy with their own lives.
00:23People are doing their own stuff.
00:24They do not give a flying toss whether or not I have a YouTube channel
00:27or whether or not I make videos.
00:28They're never watching my videos.
00:29My videos are not aimed at them.
00:30And so me making videos is not for the sake of my friends and family.
00:33And so many people get held back by the worry of what their friends,
00:37their family, their co-workers, their boss, their aunt, their uncle, their dog
00:39is going to think about their YouTube channel.
00:41No one cares.
00:42Everyone is doing their own thing.
00:43You can absolutely do YouTube.
00:44And I guarantee your friends and family will not care.
00:47Secondly, the other category of people that doesn't care is the audience.
00:50When I first started making YouTube videos six years ago,
00:52I thought people would care.
00:53I started making videos about me and my friends singing songs,
00:56a cover of Payphone by Maroon 5, a cover of Adele or whatever.
01:00And the way I now think about this and what I kind of wish I'd known before
01:03is that videos on YouTube are not actually free.
01:06People are paying for watching your videos.
01:08They're just not paying with their cash.
01:10They are paying with their time and attention.
01:12And those are two currencies that are even more valuable than money.
01:14And so when you're new to YouTube and you make a video
01:16and it doesn't get any views and you think,
01:18oh, the algorithm doesn't like me.
01:20It's not the algorithm doesn't like you.
01:21It's that your video is not worth watching.
01:24People have not decided to click on that video.
01:26People have not decided to watch it
01:27because it has not provided them with any value.
01:29And these days, increasingly, people have so many choices
01:32of how they can spend their time on the internet.
01:33The thing they want to do is they want value.
01:35Whether that's value in the form of entertainment or education or inspiration,
01:39it needs to have some kind of value.
01:40And if there is no value in the video, then people will not watch the video.
01:43And if people are not watching the video,
01:44the algorithm will recognise that no one's watching it
01:46and is therefore not going to recommend it.
01:48And this is enormously liberating and enormously freeing
01:51when you're getting started
01:52because it means you don't need to overthink it.
01:53No one's going to watch the first several videos anyway.
01:55You have to start off by being bad.
01:57And over time, by being bad repeatedly,
01:59you will eventually be good at making videos.
02:02Your videos will start to add value.
02:03You'll start to figure out what your niche is.
02:05And then when people give up their time and attention to watch your videos,
02:08it will actually be worth it for them.
02:09And now the algorithm is going to start recommending you
02:11and then your channel will grow.
02:12And then at some point, you'll become a millionaire
02:14and then life will be all great.
02:15Lesson number two is the difference between being an architect
02:17and being an archaeologist.
02:19Now, what I wish someone had told me when I first started YouTube
02:21is that there are two approaches to finding your niche.
02:24Firstly, there is the archaeologist approach.
02:26The archaeologist approach is where you think,
02:28okay, there's some interesting videos I can make over there.
02:30And you start making those videos
02:31and you make a handful of them and you see what happens.
02:33And then you realise no one cares and you're not very good
02:35and maybe you didn't enjoy making those videos.
02:36So then you go to a new topic
02:38and then you do this a bunch of times.
02:39And eventually by exploring enough hot zones,
02:41just like an archaeologist would,
02:42eventually you'll be making that video
02:44and then something good will happen.
02:45Maybe you'll get one comment when normally you have none.
02:47Maybe that video will get a hundred views
02:49when normally it gets three.
02:50That's like the equivalent of the archaeologist digging
02:52and then finding something like,
02:53oh, hello, there's something here.
02:54And now that you've found something interesting in the area,
02:57you continue to excavate and you continue to dig.
03:00And this means basically continuing to make
03:01more and more videos about that topic.
03:03Now, the alternative way to approach YouTube
03:04is as an architect.
03:06Now, an architect does not bother
03:07kind of willy-nilly digging in random areas.
03:09An architect has a plan.
03:10They've got the blueprint.
03:12They know exactly what's gonna happen.
03:13And only once they have all the information out there
03:15and it's all written down,
03:16do they start to hire someone to lay the first brick
03:18and lay the foundations.
03:19If you're trying to approach YouTube like an architect
03:21and you have no experience with making videos,
03:23you're trying to make the plan,
03:24you're trying to figure out your niche in advance,
03:26chances are you're not actually gonna take any action
03:29because it's very difficult
03:30to figure out your niche in advance.
03:31The vast majority of people that I would recommend
03:33should start by being an archaeologist.
03:35If you don't yet know how to make videos,
03:36it doesn't matter what you're trying to make videos about.
03:38Your niche is irrelevant.
03:40Focus on making the videos,
03:41digging like an archaeologist.
03:42And over time, as you get better at making videos,
03:45you will then start to figure out what works
03:47in terms of how you feel
03:48about making certain types of content
03:50and also what seems to be resonating with the audience.
03:52In my case, I started off with making videos
03:54about singing, no one cared.
03:55I then started making travel vlogs
03:57about my adventures on my medical elective
03:59in Cambodia and Vietnam, no one cares.
04:00I made a series talking about
04:02how I was building a medical app, no one cared.
04:04I started vlogging about life as a medical student.
04:06Broadly, no one cared,
04:07but it was when I started making
04:08specific educational videos,
04:10helping people who were applying to medical school
04:12back in the day, six years ago,
04:14that was when people started to care.
04:15And based on that, people started to ask me,
04:17how do you do all this studying for exams?
04:19What study tips do you have?
04:20And I started making videos about study tips
04:22and people cared.
04:23I dabbled with a bunch of other series at that time
04:24that no one cared about,
04:25but then people started asking me,
04:26how are you so productive?
04:28And I made videos about that
04:29and then people started to care
04:30to the point that now, six years later,
04:31I'm the world's most followed productivity expert.
04:33I've written a book about productivity.
04:34It's coming out in a few months, link down below.
04:36But none of this was intentional.
04:37It was all the archeologist approach
04:39of like digging, making the videos
04:40and consistently just sticking
04:42to producing one or two videos every single week,
04:45even while I was a full-time medical student
04:47and trying to prepare for my final year exams.
04:49So if you're allowing the concern
04:50about not having a niche hold you back
04:52from making the videos,
04:53please don't let it, just go for it.
04:55And I promise your niche will emerge over time.
04:57Lesson number three is the importance
04:58of supply and demand.
05:00Now, supply and demand is an economic reality,
05:02but it's also very much a reality here on YouTube.
05:04And basically what happens here
05:05is that the more supply
05:07of a particular type of content there is,
05:09the higher the bar gets raised
05:10in terms of how you stand out.
05:11The lower the supply and the higher the demand,
05:14the lower the bar gets.
05:15So for example, right now,
05:16YouTube is absolutely saturated
05:18with videos from students teaching people
05:19about how to study for exams.
05:21There is a very high supply of that content.
05:23There's still a pretty reasonably high demand for it,
05:25but the bar is very high.
05:26That means if you're a brand new YouTuber
05:27without any camera gear,
05:28without any experience talking to camera,
05:30without any experience editing,
05:31just filming on your phone,
05:32it is very unlikely
05:33that you'll be able to stand out.
05:35Now, based on this reality,
05:36there are two different approaches you can take.
05:38One approach you can take
05:39is just improving the quality of your videos.
05:41I wanna continue making videos,
05:42let's say about productivity.
05:43I know the bar is here
05:44and therefore I want my videos to be there,
05:46for example, so they cross the bar
05:47and so that they stand out in a crowded market.
05:49The problem is it's very hard to make videos
05:51stand out in a crowded market.
05:52Generally, you need some kind of unfair advantage,
05:54more on that later.
05:54But the alternative approach
05:56is to choose not to compete in a niche
05:57where there is already quite a lot of attention.
05:59We've had thousands of students go through my course,
06:01the Part-Time YouTuber Academy so far,
06:02and like 80% of them wanna make content
06:05about productivity, personal development,
06:07finance and business
06:08because they enjoy that stuff.
06:09But the problem with all of those very broad niches
06:11is that they are very, very, very saturated.
06:12And generally the ones that we find succeed
06:14are the ones who niche further and further down
06:16so that they can make very specific videos
06:18about a specific topic
06:19that they have some sort of unfair advantage in.
06:22Lesson number four
06:22is the importance of thinking in systems.
06:25Now back in the day,
06:25for the first, let's say,
06:27six to 12 months of me making videos,
06:28where I made my first 50 to 100 videos,
06:31I was focused on thinking one video at a time.
06:34I was thinking in terms of videos.
06:35I was like, cool,
06:36what video am I gonna make this week?
06:37And then I would write the video,
06:38I'd film, I'll edit, I'd publish.
06:40And as the video was uploading,
06:42I'd think about the title
06:43and figure out the thumbnail.
06:44I'd publish the video,
06:45I'd look at the comments,
06:46and then I'd move on to the next one.
06:47This is an absolutely exhausting way
06:49of making YouTube videos
06:50if you're focused on making the videos one at a time.
06:52The big level up that I had
06:54about a year into my YouTube journey
06:55was when I started to think in terms of systems.
06:58I read a fantastic book
06:59called The E-Myth Revisited by Michael Gerber,
07:02which is a book about how small businesses grow
07:04and how small businesses fail.
07:05And initially I thought
07:06I wouldn't learn anything from it.
07:07But then I realised that a YouTube channel is a business
07:09and businesses grow through systems
07:11and through operations.
07:12Now there are some people
07:12that choose to view YouTube as a hobby.
07:14And if you wanna view it as a hobby,
07:15that's totally fine.
07:17But if you wanna view it as a business,
07:18i.e. something that makes money
07:19while providing value for other people,
07:21rather than as a hobby,
07:22which is something you do for yourself for fun,
07:24if you wanna view it as a business,
07:25then there's a profound importance
07:27in thinking in systems.
07:28So instead of thinking,
07:29what video can I make today?
07:30What video can I make tomorrow?
07:31Think, what is the system that I can build
07:33that would make the process
07:34of making every subsequent video
07:36way easier than it currently is?
07:37This might involve, like I do,
07:39having a content library,
07:40a database of video ideas.
07:42This is all the stuff
07:42that we teach on our course, by the way.
07:43It might involve
07:44systematically brainstorming titles
07:46and thumbnails in advance.
07:47It might involve having a systematic house style
07:49for your thumbnails,
07:50so it's less work to create thumbnails every time.
07:52It might involve having a specific system
07:53for how you look at YouTube analytics
07:55and what action you can take on them
07:56and completely ignoring the analytics
07:57that you don't intend to act upon.
07:59The point is, by thinking in systems
08:00and by treating your YouTube channel as a business,
08:02as a sort of media business,
08:04which is basically what it is,
08:05you can start to benefit from economies of scale
08:07by the fact that you're making multiple videos
08:09over a very long period of time.
08:11And systems are a form of leverage.
08:12It's like the same amount of effort,
08:14combined with leverage,
08:15it gets you way more output.
08:16And especially as part-time YouTubers,
08:17if like I was,
08:18you're trying to grow a YouTube channel
08:19while you've got a really demanding day job
08:21or while you're a student,
08:22systems and leverage
08:23are one of the key principles
08:25that will take your YouTube channel to the next level
08:27without it completely ruining your life.
08:28Now, if you're in that boat
08:29and you do wanna take YouTube seriously,
08:31but you're not sure exactly what the next steps are,
08:32then you can take my completely free quiz.
08:34It's called the YouTube Growth Scorecard
08:36and it's a completely free assessment
08:37that I've put together
08:38based on my six plus years of experience
08:40to try and figure out like,
08:41what are the key things
08:42that it takes to grow a YouTube channel
08:44into a sustainable and profitable business?
08:46And you can take this quiz completely for free
08:47and based on your answers to the questions,
08:49it will give you a score
08:50for all of the five different aspects
08:52of growing a YouTube channel business
08:54and it will give you actionable,
08:55tangible takeaway points
08:56depending on how you answered
08:57and depending on your score.
08:58So you can check out
08:59that completely free YouTube Growth Scorecard
09:00by clicking the link in the video description.
09:02All right, lesson number five
09:03is the profound and ridiculous importance
09:05of titles and thumbnails.
09:06Honestly, I don't like the fact
09:07that YouTube is so reliant on titles and thumbnails,
09:10but the truth of the matter is
09:11the video could be the absolute best thing in the world,
09:13but unless the packaging for it
09:14is sufficiently intriguing
09:16for the target audience that you're aiming for,
09:18no one is gonna click on that video
09:19and if no one clicks on the video,
09:20they don't even have an opportunity to watch it.
09:22This means, and this is the thing
09:23that I wish I'd known when I started YouTube,
09:26that it's very, very helpful
09:27to think about the title and the thumbnail
09:29before you even think about writing the video.
09:31Back in the day, as I mentioned,
09:32I would think about the title and thumbnail
09:34as I was uploading the video.
09:35This is very, very inefficient
09:36because it takes a lot of effort,
09:3810, 20 hours sometimes to make a video.
09:40Way more if you're making videos
09:41that require lots of research and lots of effort.
09:42And putting in all that research and all that effort
09:44and all that time and effort
09:45and blood and sweat and tears into making the video,
09:47but then thinking about the title and thumbnail
09:48as the final 30 seconds
09:50is completely the opposite way around of thinking about it.
09:52So now what I do on this channel
09:53is that we really think
09:54about the title and thumbnail first,
09:56and only when we can think
09:57of a really nice title and thumbnail for a video
09:59do we then even consider
10:01what the video outline is gonna be
10:02or think about writing the video.
10:03Now, as part of my part-time YouTuber Academy,
10:05I've interviewed dozens
10:06of ridiculously successful YouTubers
10:08from several hundred thousand subscribers
10:10to over 10 million subscribers.
10:11And I always ask them,
10:12what is one thing that you wish you knew
10:13before starting YouTube?
10:14And this is the one thing that they say.
10:16They always talk about the importance
10:18of the title and the thumbnail.
10:19And every single YouTuber learns this the hard way
10:22that over time,
10:22you've gotta do your title and thumbnail first
10:24and then worry about the content of the video itself.
10:26What I would encourage you to do
10:27is to think about who is the person
10:29you actually want to be watching this video?
10:30Because whatever the video is,
10:32it's not aimed at everyone.
10:33This video is not aimed at everyone.
10:34It's aimed at people who wanna start
10:35or who wanna grow a YouTube channel
10:37who are probably quite sophisticated,
10:38who are probably highly attractive
10:39and very intelligent, people like you.
10:41And therefore, it wouldn't make sense for me
10:42to make the thumbnail for this video
10:44something like this.
10:45That would be pretty absurd, right?
10:46Like it's a bit,
10:46it's not really the vibe
10:48of this sort of educational video.
10:49Even though this thumbnail
10:50might work for a MrBeast video,
10:51it's not gonna work for a video on this channel
10:53because it's a different kind of target audience.
10:55So yes, title and thumbnail are very important,
10:56but that doesn't mean you need
10:58to follow the MrBeast formula
10:59for titles and thumbnails.
11:00Think about what would resonate
11:02with your target audience.
11:03Relatedly, we come to lesson number six,
11:05which is the importance of the first 30 seconds.
11:07So if the title and thumbnail
11:08were ridiculously important,
11:10the first 30 seconds of your video
11:11are like secondary in terms of importance,
11:14but also very, very, very important.
11:15You'll see that in the first 10 or 20 seconds,
11:17a lot of people will have clicked on the video
11:19and then they will leave the content.
11:21And with a lot of channels,
11:22especially educational channels,
11:23you'll get 30 seconds into the video
11:24and only half of the people will be left remaining.
11:27That means that any effort you put
11:28into the first 30 seconds of the video
11:30or the first minute of the video
11:31will be disproportionately seen
11:33by way more many people
11:34than the effort that you put
11:35into the second half of the video,
11:36where maybe only 10 or 20%
11:37of the audience is remaining.
11:38And so the way to think about this
11:40is that if you're spending
11:40lots and lots of time on your editing,
11:42but the funky animations you're making
11:44come seven minutes into the video,
11:46chances are very few people are gonna see them.
11:48Try your best to front load the effort into the video
11:50so that as soon as someone clicks on it,
11:51they see, oh, a lot of effort has gone into this
11:54and then they're more likely to stick around
11:55once they turn their phone sideways,
11:57once they click full screen.
11:58At that point, you can back off a little bit,
12:00but you do have to do quite a lot of work up front
12:02to get people hooked onto the content.
12:04Lesson number seven is that at the start of the journey,
12:06gear doesn't really matter.
12:08I know plenty of YouTubers in the educational space
12:10who have just been filming with their iPhone,
12:12some to this day who just film with their iPhone,
12:14and they've got hundreds of thousands of subscribers
12:16and are making at least six figures a year here on YouTube
12:18and they're just filming with their phone.
12:20Gear does not matter at the start.
12:21However, if you can afford gear
12:23and you can level up your production value,
12:25it is one thing that makes your content
12:27stand out from the crowd.
12:28But again, this depends on your target audience.
12:30There's like a sweet spot for production value.
12:32For certain educational niches
12:33that are aimed mostly at intelligent adults,
12:35which is probably people like you,
12:37having decent production value is pretty good.
12:39In the tech niche, for example,
12:40having good production value is basically a requirement
12:42because people like that sort of thing in the tech niche.
12:45But if you're doing, for example, a lifestyle vlog
12:47that's trying to be relatable,
12:48then shooting your content with like cinema cameras
12:50is gonna make it seem less relatable
12:52rather than more relatable,
12:53and so there isn't really much point in doing that.
12:54So for every different type of content
12:56and for every different audience,
12:57there is a sweet spot of production value.
12:59And if you can get to that sweet spot
13:00by investing in gear and lights and cameras
13:03and mics and stuff, then fantastic.
13:04But you don't wanna make the mistake
13:05of going too far along that spectrum.
13:07And especially in the early days,
13:08especially if you're just starting out,
13:09you can absolutely get lots and lots and lots of subscribers
13:12and lots of views by filming things with your phone.
13:14The main thing is the quality of the content itself
13:17rather than the production value of the cameras.
13:19That'll come later, and that is something
13:20that can give you that little bit of sprinkle
13:22of extra spice over time.
13:23All right, lesson number eight
13:24is to find your unfair advantage.
13:26Now, having taught over 3,000 students
13:28from my part-time YouTuber Academy,
13:29we've been analysing the data painstakingly
13:31and trying to figure out what is it
13:32that makes the most successful YouTuber stand out
13:35compared to everyone else.
13:36And in almost every single case
13:37where we've had a student whose channel
13:38is really blown up after taking our course,
13:40a big part of it is that they've had
13:42some sort of unfair advantage to lean into.
13:44Now, what is an unfair advantage?
13:46An unfair advantage is something
13:47that would be very difficult or impossible
13:49for someone else to replicate.
13:50So hard work is not an unfair advantage.
13:52Hard work is a totally fair advantage.
13:54It's like everyone can compete on the realm of hard work.
13:56But an unfair advantage is something
13:57that's a little unfair,
13:58something that would be very difficult
13:59for someone else to actually take as their own advantage.
14:01For example, when I started YouTube,
14:03I leant into my unfair advantage
14:04of the fact that I was a Cambridge University medical student
14:07because there weren't many Cambridge University
14:08medical students making videos
14:10about how to get into medicine at Cambridge.
14:11Crucially, being a Cambridge University medical student
14:14and trying to make videos playing the guitar,
14:15I don't have any unfair advantage there.
14:17Therefore, there's not much point in doing it
14:18because it's very unlikely to be successful.
14:20But I found a domain of video making
14:22where I was leaning into an unfair advantage.
14:24Similarly, let's say that you've painstakingly worked
14:26really hard to teach yourself a language
14:28and now you wanna make YouTube videos
14:29teaching other people how to learn that language.
14:31That is, in a way, an unfair advantage
14:32because it's very hard for someone to compete with you
14:34because they would have had to learn the language.
14:36And especially if you're trying to create videos
14:38in a saturated marketplace,
14:39which a lot of different niches are on YouTube these days,
14:41it's important to think,
14:42what are the ways in which you can personally stand out?
14:44What unfair advantages do you have?
14:46Now, crucially, this does not matter at the start.
14:47We talked about architect and archeologist.
14:49And at the start, the main thing you need to do
14:50is just make a few videos.
14:51But definitely, once you get to the point
14:53of treating your YouTube channel like a business
14:55and thinking strategically about how you're gonna grow
14:57and how you're gonna stand out,
14:58thinking what are the personal, competitive,
15:00unfair advantages that I have
15:01that could help me stand out from the crowd
15:03is a very helpful way of helping you figure out
15:05what your angle for videos is gonna be.
15:06And then lesson number nine
15:07is something I wish someone had told me
15:09like months into my YouTube journey,
15:10rather than two years into it,
15:12which is when I started doing it,
15:13which is to outsource your video editing
15:15as soon as you possibly can.
15:16The vast majority of the big successful YouTubers I know
15:19have outsourced their editing.
15:20And when you do outsource your editing,
15:21you find that it frees up
15:22an absolutely enormous amount of time
15:24for you to be able to focus on the things
15:25that you can do better,
15:26which is writing and filming the videos.
15:28And that was held back so much at the start
15:29by thinking that no one could replicate my editing style.
15:31It would be hard to find an editor.
15:33I tried outsourcing to someone
15:35and then it didn't really work.
15:36And then I threw it away thinking that,
15:37oh, it would take so long to train them.
15:38I might as well just continue editing the videos myself.
15:41I told myself that I enjoyed video editing
15:43and it was fun and therefore I should continue doing it.
15:44But what it took was a mentor of mine
15:46who had several multimillion dollar businesses
15:48to sit me down and be like,
15:49look, trust me, you need to outsource your editing.
15:51And I thought, all right, cool.
15:52So then I outsourced my editing
15:53and it completely changed my life.
15:54And that was when the channel really started to skyrocket
15:56because all of a sudden my own time was freed up
15:58to be able to make more videos,
15:59to be able to think more strategically about the channel,
16:01to be able to learn more stuff and share it in videos
16:03rather than what it was previously,
16:05which is every day I'd get home from work
16:06in my day job as a doctor
16:08and I'd be editing videos for hours
16:09and hours and hours on end.
16:10Now, again, if you're in this position
16:11where you wanna grow a YouTube channel
16:12but you're not really sure what the next steps are,
16:14you should absolutely check out
16:15my YouTube growth scorecard.
16:16It'll be linked completely for free
16:17down in the video description.
16:18And it'll ask you a bunch of questions
16:20and based on your answers to that,
16:21it will give you a score for the five different areas
16:23of growth on YouTube
16:24and it will give you practical recommendations
16:26for what you can do as your next steps
16:28in each given area.
16:29So these were nine lessons that I wish I'd known
16:30when I first started YouTube,
16:31but this list does not lay out
16:33what the strategic step-by-step method
16:35that I would follow would be.
16:36And so if you're starting on YouTube
16:37or your channel's not growing as fast as you'd like,
16:39you might like to check out this video over here
16:40where I lay out exactly what I would do
16:42if I was starting a YouTube channel
16:43completely from scratch.
16:44And in that video,
16:45I give you my three-part method for growth on YouTube,
16:47which thousands of people have said
16:48have completely changed the way
16:49they approach their channels.
16:50So thank you so much for watching
16:51and I'll see you in the next video.
16:52Bye-bye.