How I Make $4 Million Per Year - The CBM Framework
dailymotion.com/arshian
How to guarantee you regret your life:https : //dai.ly/x93180y
My honest advice to a perfectionist:https : //dai.ly/x9319i4
My honest advice to someone who’s doing too much : https://dai.ly/x9319ty
My honest advice to someone who feels behind in life : https://dai.ly/x931a78
My honest advice to someone who wants financial freedom : https://dai.ly/x931ex2
If I Wanted to Be a Millionaire Before 30, I'd Do This : https://dai.ly/x931gzm
The Best Book I've Ever Read about Making Money : https://dai.ly/x931j9y
How to Go From $0 to $10,000 a Month in 4 Steps : https://dai.ly/x931kb6
How to Make $10,000 Month Writing Online : https://dai.ly/x931l42
How to 10x Your Income The 4 Ladders of Wealth : https://dai.ly/x931ldm
Why You Feel Lost in Life by Ali Abdaal : https://dai.ly/x933252
How to Figure Out What You Really Want in Life : https://dai.ly/x933hm8
How to Change your Life in a Year - 3 Simple Ideas : https://dai.ly/x933u78
dailymotion.com/arshian
How to guarantee you regret your life:https : //dai.ly/x93180y
My honest advice to a perfectionist:https : //dai.ly/x9319i4
My honest advice to someone who’s doing too much : https://dai.ly/x9319ty
My honest advice to someone who feels behind in life : https://dai.ly/x931a78
My honest advice to someone who wants financial freedom : https://dai.ly/x931ex2
If I Wanted to Be a Millionaire Before 30, I'd Do This : https://dai.ly/x931gzm
The Best Book I've Ever Read about Making Money : https://dai.ly/x931j9y
How to Go From $0 to $10,000 a Month in 4 Steps : https://dai.ly/x931kb6
How to Make $10,000 Month Writing Online : https://dai.ly/x931l42
How to 10x Your Income The 4 Ladders of Wealth : https://dai.ly/x931ldm
Why You Feel Lost in Life by Ali Abdaal : https://dai.ly/x933252
How to Figure Out What You Really Want in Life : https://dai.ly/x933hm8
How to Change your Life in a Year - 3 Simple Ideas : https://dai.ly/x933u78
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00:00All right, so last year this business made
00:01over $4 million.
00:03And in this video, I wanna show you the business model
00:05that create entrepreneurs like me
00:06and a bunch of my friends used to get
00:08those sorts of insane numbers
00:09so that hopefully you can learn from it
00:11and apply it to your own creator
00:12or entrepreneur business yourself.
00:14Hey friends, welcome back to Creatorpreneur Club
00:16at the ongoing series on this channel
00:17where we explore the tools, the strategies,
00:19the principles that we can use to level up
00:21or kickstart our creative entrepreneurial endeavors.
00:23And in this video, I wanna introduce you
00:24to three different models that you can think about
00:26that you can follow when it comes to being a creator
00:29to get to the point where you're making content
00:31and you're making money and you're having fun
00:33and it's sustainable and you're living your best life.
00:35The first model is what I call the bridge model.
00:37Now, this tends to be how most creator businesses work.
00:40Essentially, they're based on two pillars
00:42and a bridge between those two pillars.
00:44The first big pillar is the pillar of content.
00:46This is the free content that we as creators are creating.
00:49And the idea is that we start off small
00:50and over time we build up this pillar of free content
00:53brick by brick until it gets to a particular height.
00:56And once our pillar of content is at a particular height,
00:59we can create the second pillar
01:00which tends to be products or courses
01:02or something that's paid.
01:04So we have free content on the one hand
01:05and then paid products on the other hand.
01:07Generally, that particular pillar starts out pretty small
01:09but we can slowly build that up over time as well.
01:11And then the bridge in the middle essentially
01:13is how do we bridge people from our free content
01:16over to our paid content?
01:17And in an ideal world, what this creates
01:19is a sort of flywheel.
01:20So you've got free content,
01:21the free content then funnels people
01:22over to the paid content, some of those people,
01:24and the people that pay for the paid content
01:26then generate revenue and profit for the business
01:29which then helps fund the creation of free content.
01:31And one of the things that I like to think about
01:32is the 99-1-1 rule, which I think applies to my business
01:36and most other creative businesses as well,
01:38which is that 99% of the content is completely free
01:41for 99% of the audience, but 1% of the content is paid
01:45for the 1% of the audience that can afford it
01:47and that wants to buy that content.
01:49In my case, the free content is, for example,
01:51this YouTube channel, my second YouTube channel,
01:53my podcast, my newsletter, my website,
01:54my social media stuff where I post like tons and tons
01:57and tons and tons and tons of free content.
01:59And I also put free content in the form of courses
02:00over at Skillshare, they're not sponsoring this video,
02:02but people can broadly access my courses for free
02:04with the Skillshare free trial.
02:06So I count that as like my free content offering as well
02:08because it doesn't really cost anyone any money
02:09if they don't want to pay for it.
02:10Then we've got the pillar of paid content.
02:12And so there's three main kind of courses
02:14that I sell as the main paid content.
02:16The first one is Part-Time YouTuber Academy,
02:17which is running at the moment, it's a life cohort.
02:19The second one is a course called Part-Time Creatorpreneur
02:21where I teach some of the stuff
02:22I'm talking about in this video.
02:23The third one is a course about camera confidence
02:25with how to be more confident on camera.
02:26You can check those out, link in the video description.
02:28And then in my case, the bridge between these things
02:29is my email list.
02:30So I tend not to plug my courses too hard
02:32on the YouTube channel or in the free content,
02:34but I do tend to mention them in my email list.
02:36And that's kind of the bridge between these two pillars.
02:38Right, so that's model number one.
02:39You start off as a creator
02:40by building the pillars of free content.
02:42At some point, you have enough of an audience,
02:44enough of a value add
02:45that you could potentially make paid content.
02:47And then you create this flywheel of free content,
02:49paid content, and then it like goes around nicely
02:51and you're having fun and you're living your best life
02:52and your audience is happy as well.
02:54All right, that brings us on to model number two,
02:55which is what I like to call the three levels
02:58of being a creator.
02:59And that's level one, get going, level two, get good,
03:01and level three, get smart.
03:03Now I've made a video over here somewhere
03:05which explains levels one and two in depth,
03:07but I'm just gonna blitz through an overview
03:09and then we're gonna focus on level three in this video
03:11because that's what's relevant
03:12to the creative printer business model.
03:13Level one is get going.
03:14This is the first step of any kind of creator's life
03:17where the first thing you have to do
03:18is just actually get started making the thing.
03:20If you're starting a YouTube channel,
03:21it's gonna be shit in the first few weeks to months
03:24as you learn the skills of speaking on camera
03:26and knowing what a camera is
03:28and knowing how to use one and maybe using your phone
03:29and knowing how to edit and knowing how to storytell
03:31and all the different skills.
03:32Like you can never get good at them
03:34until you at least get going first.
03:35And I tend to find that people are often held back
03:37at this stage because they're worried,
03:38what's my niche, what's my target audience?
03:40I don't know what I'm gonna make videos about.
03:41But they fail to realise,
03:42you just need to make videos about anything
03:44so that you can get going with making videos.
03:46And then you progress to level two,
03:47which is where you get good.
03:48And that's where you actually get good at making videos.
03:51That's when you start looking at things like titles
03:52and thumbnails and hooks and storytelling and branding
03:54and branding and like editing and production value
03:56and all of the different ways
03:57that you can make your videos better.
03:59And then once your videos are beyond level two,
04:01and that's generally when you stop cringing at them
04:03internally and externally,
04:04when you start getting some amount of traction,
04:06people seem to like your videos,
04:07you're getting engagement, you're getting comments,
04:09you're getting views, you're getting subscribers,
04:11or whatever the equivalent metrics of those are
04:13on whatever platform you're creating.
04:14Once you know that your videos are good enough,
04:17at that point, the gains come from level three,
04:20which is getting smart.
04:21And usually between level two and level three,
04:22there's a question that I like to ask people,
04:24which is that, to what extent on the spectrum
04:26do you want to treat this as a complete hobby
04:29versus as a complete business?
04:31You can kind of treat it like both,
04:32but like if you had to choose,
04:33where would you lie on the spectrum?
04:35If you're doing it as a hobby,
04:36if you wanna be a creator as a hobby,
04:37then at that point, you can stop there.
04:39You're doing it for fun, you're doing it for yourself,
04:40you're doing it because you enjoy flexing
04:42your creative muscles and all that kind of stuff.
04:43And there's absolutely nothing wrong with that.
04:45But if you wanna do it as a business
04:46and you wanna make money,
04:47then it stops becoming about you
04:49and it starts becoming about serving other people.
04:51Then you start doing what any other business would do
04:53in terms of like target market analysis
04:55and figuring out how to stand out
04:57and figuring out how to best serve your audience.
04:59Because ultimately that's what a business is.
05:00A business makes money when it serves people.
05:02Similarly, a creator business makes money
05:04when it focuses on serving people
05:06rather than necessarily focusing on serving
05:08the interests of the creator themselves.
05:10And yes, there are always some people
05:11that are gonna be there who seem to just be able
05:13to create the content that they want
05:15without any regard for the business side of things
05:17and their channels or their Instagram pages
05:18or their TikToks or whatever managed to succeed
05:20and they managed to monetise it.
05:21But that's an unusual case.
05:24Usually most of the creators that I know
05:25who have built sustainable, profitable businesses
05:27off the back of their creative business
05:29have done it quite intentionally.
05:30And that's kind of where level three, get smart comes in.
05:33And that takes us onto model number three
05:35which is what I call the creatorpreneur business model.
05:38And that's basically what I wanna spend
05:39the rest of this video talking about
05:40because that's where I think,
05:41if you're a creator and you've got maybe more
05:43than a couple of hundred subscribers or the equivalent,
05:47at that point, like you've already,
05:48you've shown that you can make videos
05:50that are good enough to attract an audience
05:51of hundreds or thousands.
05:52And if you wanna get those numbers up
05:53or if you wanna get your revenue numbers up,
05:55now it's about in a way treating your thing
05:57more like a business, again, if you want to.
05:59If you don't want to, that's totally fine.
06:00You don't have to, you can do what you like.
06:02But if you wanna treat it like a business,
06:03then here's one way of approaching it
06:05that I find particularly helpful
06:07and that my students on the YouTuber Academy
06:08and in my creatorpreneur course also find helpful.
06:10So what is the creatorpreneur business model?
06:12Basically, it's again, three things.
06:14I love a good list of three.
06:15There's workflow, cashflow and outflow.
06:17And we're gonna spend the rest of this video
06:19talking about those three.
06:20The first one is workflow.
06:21Now, workflow has two main components
06:22and that's strategy and systems.
06:24So when it comes to the strategy,
06:26basically the vibe is that you wanna be thinking
06:28about your creator business as if it's a business.
06:31And so you wanna figure out what is your niche.
06:33You wanna figure out who is your target market,
06:35like who are the people you're actually trying to speak to?
06:37You wanna figure out your value proposition.
06:39What is the value that you as a business
06:41are providing to your customers in a way?
06:43And again, like most creators don't think this way
06:46by default, but it is absolutely the way
06:49that most businesses think.
06:50And that's why I'm trying to get more people
06:52to use this term creatorpreneur
06:54because it's like a portmanteau, as they say,
06:56of creator and entrepreneur.
06:57And I think a lot of creators
06:59are more on the artsy creative side,
07:02but like applying a little bit of entrepreneurial thinking,
07:04thinking a little bit more like a business
07:06actually helps you really level up your creative business.
07:09Because again, if you wanna make money from it,
07:10then we might as well start using the tools
07:12that businesses have been using for decades,
07:13if not hundreds of years.
07:14So within strategy, we wanna figure out our niche.
07:16And there's a concept called the hedgehog concept,
07:19which was popularized by a chap called Jim Collins
07:20in the fantastic book, Good to Great.
07:22And basically he analyzed a bunch of businesses
07:24and looked at what is the difference
07:26between good businesses and great businesses.
07:28And he found this sort of hedgehog concept thing,
07:30which is basically what is the cross section
07:32of the thing that you're really good at
07:34and you could be the best in the world at,
07:35the thing that the market will reward you for
07:37and the thing that you personally are passionate about.
07:39And if you can find that intersection of those things,
07:42that is where you find the niche that's truly profitable.
07:45But if you're trying to go outside of that,
07:46and if you're trying to make videos
07:47about stuff you don't give a shit about,
07:48or if you're trying to make videos
07:49that there's no market for, which is unlikely,
07:51or if you're trying to make videos
07:52and you're just really bad at doing it,
07:54then you're unlikely to be able to succeed
07:56to the level that other creators potentially can.
07:58Next, it's about identifying your target market
08:00and basically what are the demographics
08:02and the geographics and psychographics, most importantly,
08:05of the people that you want to watch your content.
08:07The mistake that, again, creators make
08:08is trying to make content that appeals to everyone.
08:10This is a pretty niche video.
08:12It's a niche video where I talk about the business model
08:13behind Creatorpreneurs.
08:14I would have been half tempted to not make this video
08:16and just make, oh, I just need to make
08:17three productivity hacks
08:18because that's more general to a general audience.
08:20But hopefully the fact that you're watching this
08:21at this point means that you're getting
08:22some kind of value from it.
08:24And hopefully that means that you might think,
08:26oh, Ali knows what he's talking about.
08:27And what I'm sort of hoping is that maybe
08:29some of you watching this video will think,
08:30oh, this sounds kind of interesting.
08:31I might want to check out his course,
08:32Creatorpreneur course, money-back guarantee, by the way.
08:34So it's literally risk-free,
08:35but you can check it out if you want.
08:36And then you've got to figure out
08:37how do you want to stand out in your market?
08:39Now, generally, again, the mistake creators make
08:41is that if you're a business,
08:42you would, of course, do a competitor analysis.
08:44You would do a market map.
08:45You would see who else is in your space.
08:47If I'm trying to make an Italian restaurant
08:49in the street corner,
08:50of course it makes perfect sense for me to see
08:52what other restaurants are there around that street corner.
08:54Who am I competing with?
08:55What are they doing?
08:56Are there any other Italian restaurants in the space?
08:58How am I going to stand out?
08:59How am I going to convince people to come to my restaurant
09:01rather than the one that's next door?
09:03And similarly, creators can absolutely do this
09:05for their own niches as well.
09:06Like I know exactly who my competitors are.
09:09I don't think of them as competitors
09:10because most of them are my friends,
09:11but I know what they're doing.
09:13I know what the channels are about.
09:13I know what the business is about.
09:14I know the business models.
09:15I've tracked their growth over the last five years.
09:17And I know that, okay,
09:18I'm not trying to be better than they are.
09:20I'm just trying to be different.
09:21I'm trying to be my authentic self.
09:23And I'm trying to figure out how I can stand out
09:25in this very crowded market
09:26of personal development YouTube.
09:28Anyway, in the course,
09:29we talk about a bunch of other things,
09:30like the six dials of authenticity,
09:32the killer combinations, the unfair advantages,
09:33all that kind of stuff.
09:34And you can check it out in the course if you want,
09:35but this is more like a general broad overview.
09:37And if you guys want,
09:39if you leave a thing in the comments,
09:40and if you want me to expand on any of these areas,
09:42this Creatorpreneur Club is a series I'm planning to do
09:44for the very long term.
09:45So I've got tons and tons of ideas about this,
09:47but I'm very keen to hear from you guys
09:48about what would you like to know
09:50about running a creatorpreneur business,
09:51running a creative business like this one.
09:52And I'm happy to open source every single thing
09:54that I've learned over the last five years,
09:56just to be able to help you guys out.
09:57Right, so that was strategy.
09:58And those were a few things
09:59that we wanna think about in strategy.
10:00There's a few more, but like I said, it's in the course.
10:02The next bit of workflow is systems.
10:03So once you've figured out a strategy,
10:05the next part of getting smart is figuring out the systems
10:08so that you can leverage your own time appropriately.
10:11Now, this idea of leverage is really interesting.
10:12It's basically an idea of like,
10:14how can you create the most output
10:16with kind of minimal input on your own part,
10:18i.e. leverage as a force multiplier
10:19between your own inputs and the outputs of those things.
10:22And generally, when it comes to leverage,
10:23the way that you do that, or the way businesses do that,
10:25is by building systems.
10:27If, for example, you can map the process behind,
10:29like what is the process, what is the system
10:30that you're using to create your content
10:32and to create the value for your audience
10:34or your customers as a business,
10:35then you can tweak the different aspects
10:37of that production process,
10:38and you can figure out what are the areas
10:39where you can put in more effort,
10:41what are the areas where you can put in less effort,
10:42what are the areas in which you can use a template,
10:44for example.
10:45For example, for all of our videos,
10:45we use exactly the same assets in terms of editing.
10:48We use similar things in terms of video scripting and stuff.
10:50We have a similar system on Notion
10:51where we think about like how the content gets produced.
10:54And all of that stuff has been built up over time,
10:56and that's all the stuff I share in the course,
10:57if you wanna know more.
10:58But all of that stuff is built up over time
10:59so that it feels like less of a heavy lift
11:01every time I'm making one of these videos.
11:03A bunch of this stuff, incidentally,
11:04is what I learned when I hired a business coach.
11:06This business coach was charging, what was it,
11:08500 pounds or like $800 an hour,
11:10and I had dozens of hours of coaching with this chap.
11:13And a bunch of the stuff that I'm teaching in this course
11:15and in this video and in this whole
11:17Create Apreneur Club series,
11:18so subscribe if you aren't already,
11:19that's gonna be stuff that I've learned
11:20from spending tens of thousands of dollars
11:22on business coaching.
11:23But I'm making videos about it
11:24because I think it's kind of helpful
11:25and it's kind of fun talking about this stuff,
11:26and I hope it'll help you as well.
11:27Anyway, the next part, level two
11:29of this Create Apreneur Business model,
11:30once we've gotten to Get Smart, is cashflow.
11:33And this is where we build that pillar
11:35of potentially paid content
11:36that can add to our content flywheel,
11:38free content leading to paid content,
11:40creating that flywheel overall.
11:41And here's where I think about it in the Pentagram model.
11:43I love, it's all about the models, it's all about the models.
11:45How do we take someone from being a stranger
11:47to being a fan, to being a friend,
11:49to being a prospect, to being a customer?
11:51So firstly, stranger to fan is basically free content.
11:54Like generally, someone becomes a fan
11:55when they see enough of our content,
11:57and there's something called the 7-11-4 rule,
11:59which is basically where your audience
12:00needs seven hours of interaction with you
12:03across 11 different touch points
12:04and across four different platforms
12:07to be at the point where they are ready
12:08to potentially buy from you.
12:09And that's a concept from this book,
12:10Oversubscribed, How To Get People Lining Up
12:12To Do Business With You, second edition
12:14by Daniel Priestly.
12:14This is sick, by the way.
12:15It's one of the books I've most highlighted,
12:17and we took a lot of inspiration
12:18from basically teaching some of the stuff
12:19in this book within our course.
12:20Anyway, that's how you get people from stranger to fan,
12:22and you kind of already know that
12:23because at this point, you are a pro at creating content.
12:25Once they're a fan, we wanna make them a friend.
12:27And the way I think of it is that the difference
12:29between a fan and a friend is a fan watches you
12:31on like a platform like YouTube,
12:33but a friend gives you their contact details.
12:36And crucially, that friend subscribes to your email list.
12:39And this is where we talk about the bridge
12:41between the pillars of content,
12:42the free content and the paid content.
12:44And generally, an email list is the way forward.
12:46Seth Godin has a concept called permission marketing.
12:48We don't wanna oversell our products to our audience
12:50because that's just a bit scammy and a bit like not nice.
12:52But if they've given us permission
12:54to contact them via email, and they've opted in
12:56and given us permission to tell them about our courses
12:58or about our products, at that point,
13:00we are doing a service by telling them
13:01what we have on offer rather than kind of shoving it
13:04and mentioning in every single video
13:05and all of that kind of stuff that some people tend to do,
13:07which tends to not go down so well with an audience.
13:09One thing you can use to convert someone
13:11from a fan to a friend is by using something
13:12called a lead magnet.
13:14Now, we have a lead magnet that's set up
13:15for one of our courses.
13:16So basically, we have a five-day completely free email course
13:19that teaches you how to be a creatorpreneur.
13:21And so if you sign up with a link in the video description,
13:23you can put in your email address.
13:24And every day for the next five days,
13:26I will send you an email.
13:27I won't actually send you the email manually,
13:28but I've written five days worth of emails.
13:30And the intention is that every single day
13:32I'm showing up in your inbox and providing value.
13:34And hopefully by day five, you might think,
13:36you know what, Ali seems to really know his stuff.
13:37I've gotten so much value
13:39out of these last five days of emails.
13:40And maybe like, I don't know, 1% or 5% or 10%
13:43of people reading that last email might decide,
13:45you know what, I'm gonna sign up for the course.
13:47But what I'm hoping and what most creators are hoping
13:49is that the fact that we are giving you more free value,
13:52more content, more stuff that's completely for free,
13:55that is what's gonna encourage you
13:56to put your email address in.
13:57And of course, you can unsubscribe at any time.
13:59So that tends to be how we convert a fan to a friend.
14:01Next, we wanna convert a friend into a prospect.
14:04Now a prospect is someone who might potentially buy from us
14:06and that's where opt-ins come in.
14:07And we talk more about those on the course,
14:08but you can also look at tons of videos on YouTube
14:11that teach you completely for free,
14:12how to use email opt-ins in platforms like ConvertKit,
14:15which is like a really powerful email marketing platform.
14:17And then the final thing is how do we convert someone
14:19from a prospect to a customer?
14:20And that involves a knowing what their problems are
14:23and figuring out how you can potentially fix those problems
14:25or solve those problems through some kind of product
14:28that they may wanna pay you money for.
14:29At this point, it gets us into sales stuff.
14:32And a lot of creators really struggle with selling.
14:33I continue to really struggle with selling
14:35because in a way as creators, we wanna be out there
14:38providing value to our audience completely for free.
14:40And the thought of charging money for something
14:42fills a lot of people with dread.
14:44And I was super scared to do that when I first did that
14:46about two years ago with my part-time YouTuber Academy.
14:48But after speaking to a bunch of mentors
14:50and a bunch of friends and a bunch of creators
14:51who have managed to sell things,
14:52they all basically said that, yeah,
14:54everyone struggles to sell initially,
14:56but hey, you're running a business,
14:57you're providing value to people,
14:58you've got a money back guarantee,
15:00you're not forcing anyone to give you their money.
15:01Some people genuinely want to pay money for a good service
15:04or a good offering or a good thing.
15:06Like when Peter McKinnon released his line of backpacks,
15:08I felt delighted to fork over $600
15:10to buy one of his camera bags.
15:12I've used that bag like twice
15:13in the last like two or three years,
15:15but I just felt such a profound need
15:17to pay him for something
15:18because I've just gotten so much value out of his stuff
15:20over the last five years.
15:21And this is the law of reciprocity in action.
15:23If you give enough free value to people,
15:25they're gonna almost feel, some of them, not everyone,
15:27but there are some people watching this right now
15:29who are gonna feel that law of reciprocity
15:31and think, huh, I've gotten value from Ali's content
15:33over the last X number of months or X number of years,
15:35and I think I'm gonna get even more value out of this course
15:38therefore I'm gonna buy the course.
15:39And that's sort of like the arc of the pentagram model,
15:42stranger to fan, to friend, to prospect, to customer.
15:45You can skip steps along this path.
15:47And in the course, we talk about a bunch of different ways
15:49in which that makes sense and when it doesn't make sense,
15:51but that's generally the model that most creators follow
15:53to get someone and convert them
15:55from being a complete stranger
15:56to someone who will give them money.
15:58And the crucial insight here is that not everyone
15:59is gonna be as someone who gives you money,
16:01coming back to the 99-1-1 rule.
16:03The way I think of it is only 1% of my audience
16:05is gonna buy 1% of my products.
16:07Everything else is free for the 99% of the audience
16:09that doesn't wanna pay for anything, and that's totally fine.
16:11I love the fact that I'm spending hours and hours
16:14and hours and hours of my life every single week
16:16trying my best to create free content
16:17that's valuable for people,
16:18and the 1% of the audience or less
16:20ends up funding the whole business.
16:22And for me, the way I think of it is that like,
16:24if I didn't need to make money to sustain the business,
16:26I would just make content for free.
16:28If I won the lottery,
16:29I won't bother making any more courses.
16:30I would just chuck all of those on YouTube
16:32completely for free and just let everyone have them.
16:33Because in my mind, the only point of the paid products
16:36is to be able to sustain the business,
16:38to generate the free content,
16:39because the free content is the thing
16:41that I would be doing otherwise,
16:42even if I didn't need to make money.
16:43Anyway, once we've gone through this whole cycle,
16:45we then get into the realms of product creation.
16:47Again, this is something creators struggle with,
16:48but like businesses have been solving this problem
16:50for generations.
16:51There's a bunch of business books that you can read.
16:53We talk about some of this stuff in the course,
16:54but I will be doing more videos
16:56in this Creatorpreneur Club series
16:58talking about exactly how you can figure out
16:59what products to create for your audience,
17:01how we've done it for our courses
17:02that have grossed several million dollars,
17:04how we've done it in like a nice way,
17:05how you can offer guarantees,
17:06how you can really genuinely deliver
17:08a fantastic customer experience.
17:09If you have any questions about that stuff,
17:11please do leave a comment down below,
17:12and I'll be sure to make more completely free videos
17:14on YouTube about it.
17:15Like I said, it's in the course,
17:16but if you don't wanna pay for the course, totally fine.
17:17I just wanna try my best to kind of open source
17:19the knowledge I've got in my head
17:20over the last five years of doing this
17:22so that you guys can benefit from it.
17:23And then finally, the third part of the model
17:25is what we call outflow.
17:26And this is generally like once you've done your workflow,
17:28you've figured out your strategy and your systems.
17:30Once you've done the cashflow,
17:31you've figured out how to make money.
17:32At that point, you really wanna leverage yourself.
17:34And at that point, you wanna start hiring people.
17:37This doesn't necessarily mean you need full-time employees,
17:39but certainly if you're a YouTuber,
17:41outsourcing the editing of your videos
17:43can be a massive level up in freeing up your own time
17:45with the caveat that if your channel relies
17:47on fancy editing, like for example,
17:49I don't know, James Jani or like Matt DiBello,
17:51like a few other people,
17:52if editing is one of your unfair advantages,
17:54then maybe don't outsource it.
17:55But for most of us, for my channel at least,
17:57I outsourced my editing about three years ago
17:59and I wish I'd done it sooner than that.
18:00I spent two whole years basically doing 100%
18:03of the editing for my channel.
18:04But now that I don't have to do the editing anymore
18:05and we've got Christian, our lovely editor,
18:07to do the editing, it means it frees up my own time
18:09to be able to focus on writing more content
18:11or writing my book or just having fun
18:13or spending time with family and friends.
18:14And again, this is an area in which creators
18:16often don't have a lot of experience
18:17because usually people who are creators
18:19don't have any experience in hiring or firing
18:21or interviewing or management or leadership.
18:23And I was like that as well.
18:24I still am pretty bad at those things,
18:26but I've learned so much stuff over the last few years
18:28of reading books and spending tens of thousands of dollars
18:30in business coaching
18:31and made so many mistakes along the way.
18:33And again, those are all the things
18:34that I wanna talk about
18:35in this ongoing Creator Printer Club series.
18:37So again, if you have any questions on that front
18:39on how to hire, how to train, et cetera, et cetera,
18:41some of that's in the course,
18:41but leave a comment down below
18:43and I'll be sure to make a video about it as well.
18:44Anyway, if you've gotten to this point in the video,
18:47you might actually like to check out the course.
18:48We've had a bunch of testimonials about how amazing it is.
18:51It's super long, it's super in depth,
18:53and we do have a 30-day money back guarantee in it.
18:55So if you watch the course and you don't get value from it,
18:57you can just get your money back.
18:58It's like very chill.
18:59You just send us an email,
19:00you tell us that you didn't like the course
19:01and we'll literally just give you your money back
19:03because if you don't get value from the course,
19:04we don't really wanna keep your money.
19:06But anyway, that'll be linked down
19:06in the video description.
19:08That is called the Part-Time Creator Printer.
19:09So you can potentially check that out if you like.
19:11But either way, thank you so much for watching.
19:12If you'd like to learn more,
19:13then check out this video over here,
19:14which is more in depth about level one and level two
19:18of the three-part method, get going and get good.
19:20And this is more aimed at beginners,
19:23a little bit more intermediate to advanced.
19:24So check out this video over here.
19:25Thank you so much for watching
19:26and I'll see you in the next video.
19:27Bye-bye.