Melaka tourism, heritage, art and culture committee chairman Datuk Abdul Razak Abdul Rahman told the state legislative assembly on Tuesday (July 9) that the returns for the state government for its appointment of Chinese actress Fan Bingbing as its tourism ambassador would be tabled after the Visit Melaka Year 2024 campaign ends on Dec 31.
He said Melaka will be getting six international flights daily from China in September and October following the campaign, not to mention the millions of followers on Fan's social media accounts.
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He said Melaka will be getting six international flights daily from China in September and October following the campaign, not to mention the millions of followers on Fan's social media accounts.
Read more at https://shorturl.at/U5Yd0
WATCH MORE: https://thestartv.com/c/news
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NewsTranscript
00:00We know that FEM Bimbing has been in service since June.
00:04So my question is brief.
00:06From June until now, how many returns has the Kingdom of Melaka received from this FEM Bimbing service as a leader?
00:16Thank you.
00:18Thank you, Mr. Speaker.
00:25I would like to ask additional questions about the return.
00:36One of the reasons is the popularity of FEM Bimbing.
00:46Especially among the international community and the indigenous people.
00:51FEM Bimbing has 26 million followers on WeChat and Weibo in China.
01:00While FEM Bimbing is in Melaka, the search for FEM Bimbing in Melaka for the past 3 days is almost 1.2 billion searches on social media for FEM Bimbing.
01:18For the past 3 days, the search for FEM Bimbing in Melaka has reached 445 million searches.
01:30This is a high return for the Kingdom of Melaka.
01:35We are promoting FEM Bimbing with a low value and low cost.
01:41But I am confident that the return will be in the near future.
01:48In September and October, we will receive 6 international flights per day.
01:58With the arrival of tourists from China via transit from Singapore, we will use a scooter to fly the tourists.
02:10This is one of the results and the return to the Kingdom of Melaka.
02:14When will the Kingdom of Melaka receive FEM Bimbing or this great service?
02:20If you want to know the details, by the end of 31st December, we will make a full report on the return to the Kingdom of Melaka.
02:32Mr. Speaker, if I may interrupt.
02:35With your permission, Mr. Telok Mas.
02:37Yes, yes. I promise.
02:40First, Mr. Speaker, when a TikTok video was released by Mr. Bemban,
02:46he said that the video questioned why the Kingdom of Melaka received FEM Bimbing.
02:52He also said that Mr. Telok Mas was not wise enough.
02:56I would like to ask, after Mr. Telok Mas has agreed with me,
03:01on the amount of FEM Bimbing, up to RM400 million, and up to almost RM1 billion,
03:07I believe this is a very exciting opportunity.
03:11Finally, he said that there were Chinese tourists who requested from Scott Airlines to enter the Kingdom of Melaka.
03:18And actually, if Mr. Telok Mas agrees,
03:22if Mr. Bemban says that Mr. Telok Mas is not wise enough,
03:26Mr. Telok Mas is not wise enough, and I would like to say,
03:31I am angry, but Mr. Telok Mas is not wise enough.
03:36If Mr. Telok Mas agrees.
03:40Mr. Speaker,
03:42of course,
03:44what was raised by Emily Mao earlier,
03:47I very much agree.
03:49We have to be wise in marketing, in terms of the promotion strategy for the Kingdom of Melaka.
03:57Our selection is accurate about FEM Bimbing.
03:59As I said earlier,
04:01the followers are 26 million.
04:04And in three days,
04:06people watched about the Kingdom of Melaka,
04:08400 million.
04:10Different from the Udang River,
04:12the followers are only 2,000.
04:15It's different.
04:162,000 and 400 million is a high number.
04:18It's just the beginning.
04:20I won't give it.
04:21The money.
04:22How much is the money?
04:24It's not a search.
04:25The money.
04:26I won't give it.
04:27Be patient.
04:28Be patient with the Udang River.
04:29Be patient.
04:30Be patient.
04:31It's only been three weeks,
04:33and you already want to know how much profit.
04:36That's why we have to be wise.
04:38That's why we have to be wise.
04:40Like,
04:42old people,
04:43dare to be threatened.
04:45It's only been three weeks,
04:46and you already want to know how much profit.
04:48My question is,
04:50what is the positive impact
04:52of this selection
04:53on the tourism sector
04:55in Melaka?
04:57And also,
04:58what are the other plans
05:00in the future
05:01for the purpose of promotion
05:03with the Melaka Ambassador,
05:06FEM Bimbing?
05:07Thank you.
05:09This is a new question.
05:11It was a bit skewed.
05:15Thank you, Mr. Muhammad Reem.
05:17Of course,
05:19we won't waste
05:21the money
05:23that we have spent.
05:25Of course,
05:26we have many plans
05:28for us
05:30with the popularity
05:32that FEM Bimbing has,
05:34we will continue
05:35our promotion
05:36at the international level.
05:38For example,
05:39after FEM Bimbing
05:41has been in Melaka
05:42for four days,
05:43she continues
05:45to fly herself
05:46to France.
05:48In France,
05:49she also helps
05:51to promote
05:52Melaka.
05:54That's one of it.
05:55And we have many other things
05:57that we have arranged
05:59with the help
06:01of our tourism ambassador.
06:04Now, I am getting
06:06approval from
06:07the Ministry of Tourism
06:09to plan
06:11the programs
06:13together with
06:15promoting Melaka
06:17through FEM Bimbing
06:19or Melaka Tourism Ambassador.