Volkswagen CMO Susanne Franz says AI is being used to scale and speed up marketing, while Chat GPT is also being integrated into the company's vehicles. Franz was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
Category
🤖
TechTranscript
00:00Free time gives us time to think creatively and looking for human solutions.
00:12We've got a strategic plan and that's based on three intersections.
00:17It's called humanity, creativity and technology.
00:20And technology is the part where we're going to apply AI to scale things and to make things faster happening.
00:29For example, when we launch a new model, we're going to prepare text for 150 markets.
00:35So it's all over the place.
00:37That takes us time in the market to deploy, to translate, etc.
00:41So we are using AI in terms of text processes to make it quicker and faster.
00:46Same thing for voiceover.
00:48That helps us a lot to gain time to translate or to deploy also in key messaging in terms of voice.
00:55I think it's too early to judge the whole value it's generating because it's all about time we gain in the future.
01:02So we don't know yet how to value that.
01:05But on the other hand side, we are using AI by collaborating, for example, with ChatGPT.
01:11It's inside our products.
01:13So we put the innovation of AI by partnering already into our product that our customers can use.
01:19And that's how we want to enhance people's lives by having it in-car as a solution already.