Marketing is dynamic and constantly changing, so networking with a CMO peer group is key to keeping up, says Claudine Patel, CMO of Sanofi Consumer Healthcare. Patel was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
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00:00Making sure I network with the peer set is as important as I network with business leaders.
00:10For me, at the end of the day, marketing is in service of the business. The other piece is
00:14marketing is always dynamically changing. So making sure I network with the peer set is as important as
00:21I network with business leaders, learning from them how they think about growth, growth strategies,
00:27strategic tenets they're thinking of leveraging across the enterprise, right? Because
00:32marketing, you're working in synergy with sales, with regulatory, with
00:37different components of what drives growth for the business. So I would say business leaders,
00:44CMO peer set, but also you learn a lot from just talking to partners and talking to people that
00:52have up-and-coming careers in the area of marketing. Some of the richest lessons
00:56I have is really through the lens of
00:59someone with a little bit of naivety and curiosity coming into that journey. Once again, I know it's broad, but learning can come from everywhere
01:07beyond just the marketing and beyond just your peer set. It's kind of how I approach it.