• 6 months ago
NAACP's CMO Aba Blankson says that success comes from being true to yourself, and to your brand. She spoke to Business Insider at the Cannes Lions Festival of Creativity 2024.
Transcript
00:00You help to set the vision for the brand in so many ways.
00:03Two things I think that were really, really helpful to me.
00:10One is be true to yourself.
00:12Be true to yourself in being an authentic leader,
00:15in cultivating a team, in challenging the organization
00:20to do what's good.
00:22And then the other thing is be true to your brand.
00:25I think as marketers and communicators,
00:29we are often the front lines of what an organization is doing.
00:33Yeah, people talk about the bottom line,
00:35and certainly marketing communications
00:37contributes to the bottom line.
00:38But sometimes you can push the brand forward.
00:42Being true to the brand so that the brand doesn't, in some ways,
00:48make promises that it can't keep.
00:50That the brand is sort of centered
00:53to who it is at its core.
00:55And so I think that was very, very good advice.
00:59I have tried to follow that.
01:01It is not always easy.
01:03And these last few years certainly
01:05haven't been easy as brands have navigated
01:07sort of geopolitical conversations.
01:10But always center truth to yourself and truth to the brand.

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