Mobile: Social networking software on wireless devices

http://www.ibm.com/software/lotus/category/mobile-wireless/?cm_mmc=agus_iteplotv-20090615-usitp300-_-n-_-ca-_-d John Carini of iEnterprises integrates social networking technologies into his business to increase customer engagement. In this video, he demonstrates how businesses can leverage and unlock the power of web 2.0 tools and social computing to develop a deeper connection with their customers.