Social Networking Software: Leverage social media to compete

http://www.ibm.com/software/lotus/category/network/?cm_mmc=agus_iteplotv-20090615-usitp300-_-n-_-de-_-d Jim Deters of Ascendant Technology speaks about today's competitive environment and how marketers need to look for new ways to connect with their customers on new levels. Web 2.0 tools, such as social computing, have leveled the playing ground enabling customers to interact with each other in extremely collaborative environments.