For Black History Month, Billboard is celebrating by highlighting some of the greatest Black executives in music. And today we're celebrating Phylicia Fant.
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00:00 - Figuring out how can I be authentic,
00:02 be myself and still achieve my dreams.
00:05 - For Black History Month, Billboard is celebrating
00:07 by highlighting some of the greatest
00:08 black executives in music.
00:10 And today we're celebrating Felicia Phant.
00:13 (upbeat music)
00:15 âȘ I got the horses in the back âȘ
00:21 - From Lil Nas X to Jason Derulo
00:24 and from Beyonce to Prince,
00:27 it's not easy to be one of the industry's best
00:29 in publicity, but Felicia Phant does it
00:32 while looking flawless at the same time.
00:34 Just some of her former titles include
00:36 being the vice president of publicity
00:38 at Universal Music Group and the SVP of media
00:41 and strategic development at Warner Music.
00:44 She's currently the head of music industry
00:46 and culture collaborations at Amazon Music,
00:49 where she has transformed the brand,
00:51 even working on Beyonce's merch deal.
00:54 And she founded the Purple Agency
00:56 for Public Relations and Marketing.
00:58 She's had a hand in the careers
00:59 of Erykah Badu and India Arie.
01:02 - The reason that you need executives of color
01:04 in the building is because there's things
01:06 about people's culture that you may or might understand.
01:09 - And she's not just here to represent herself,
01:11 but fight for others to be by her side.
01:14 - The game is not necessarily rigged,
01:16 but you have to really know how to pass the ladder back down.
01:19 - She's a beacon of inspiration
01:21 for aspiring executives everywhere.
01:23 Her dedication, drive and undeniable style
01:26 make her a true icon in the game.
01:29 And we're here for it.
01:30 We celebrate you, Felicia.
01:33 (whooshing)
01:35 (whooshing)
01:37 (whooshing)