Beyoncé announced a follow-up album to her hit ‘Renaissance’ during Super Bowl LVIII and dropped two new tracks for her fans to enjoy. For Black History Month, Billboard is celebrating by highlighting some of the greatest Black executives in music, and today we're celebrating Yvette Noel-Schure. 6lack reveals five things you didn’t know about him. Billboard is giving you an inside look at all the fun in Las Vegas ahead of Super Bowl LVIII. And more!
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00:00 Beyoncé surprises us yet again at the Super Bowl, as we take you to some of the game's biggest parties.
00:06 We celebrate Black History Month with one of Beyoncé's closest confidants,
00:10 hang out with Black, and give you this week's Billboard Hot 100.
00:14 It's Monday, February 12th, aka the day after the Super Bowl. I'm Tetris Kelly and this is Billboard News.
00:24 It's Beyoncé and Taylor's world, we just live in it. Evidence presented to the court last night.
00:29 It's coming in hot.
00:30 It's Verizon 5G, the network is crazy powerful. I bet you can't break that.
00:34 I bet I can.
00:36 Beyoncé will always break the internet, and she did just that during the Super Bowl
00:41 with the commercial and yes, brand new music.
00:54 Beyoncé says "yee-haw" and I say "where's my cowboy hat?" The queen of, well, everything
00:59 partnered with Verizon for a commercial about breaking the internet, and it was hilarious.
01:05 How about the first woman to launch the first rocket for the first performance in space?
01:09 Verizon didn't break.
01:13 You ain't gonna break me.
01:17 Still works.
01:20 Okay, they ready. Drop the new music.
01:22 And she delivered by announcing Renaissance Act 2 is coming March 29th.
01:27 And we already have two singles from the new country album. She gifted us "Texas Hold 'Em"
01:32 and "16 Carriages."
01:42 And my thing is, black people created dance music? Act 1.
01:51 Black people created country music. Act 2. Is Act 3 gonna be rock?
01:55 Well, I could speculate all day, but for now, I'll say thank you,
01:59 queen, for taking ownership and doing it flawlessly.
02:02 I'll probably just be telling the world.
02:08 For Black History Month, Billboard is celebrating by highlighting some of the
02:13 greatest black executives in music. And today, we're celebrating Yvette Noelle Shure.
02:19 And I never me upgrade, I just flip a new page.
02:23 Beyoncé is black culture. But as we learned in the Renaissance tour film,
02:28 it takes a village. And perched at the top of that village is Yvette Noelle Shure.
02:33 A powerhouse publicist, Yvette has spent over three decades representing the biggest stars
02:38 through her top-tier skills of strategy and execution.
02:41 In 2010, she was a senior vice president at Sony, but was ready to launch her own
02:46 independent PR firm. She started Shure Media Group with her husband, David Shure.
02:52 She worked with chart-toppers like Mariah Carey before being introduced to Destiny's Child.
02:57 And when I started working with Beyoncé and all of the ladies of Destiny's Child,
03:05 they were 14-year-old girls.
03:06 A busy woman, she is also the primary publicist for the production company Parkwood Entertainment,
03:12 the catalyst for projects like Black is King.
03:14 Kelly Rowland has called what she does brilliant. With Tina Nose Lawson saying,
03:19 "She's one of the most trusted people in my family's life."
03:22 But to know Yvette is to know she runs the world while being one of the most humble to do it.
03:30 She's a boss. She's a mom. She's a wife. Or as the queen says, she's a diva.
03:35 Today, we celebrate her.
03:42 Hey, this is Black, and these are five things that you may not know about me.
03:46 One thing that you may not know about me is I really, really love and enjoy road trips.
03:55 Anytime that I can have a moment to pack my car up and go, whether it's North California,
04:00 South California, North Georgia, South Georgia, I love to get in my car and drive as far as I can
04:05 drive. Another thing that you may not know about me is, or you might know about me, solitude is
04:10 like one of my most favorite things in the world. I can sit in silence for hours and hours and hours
04:14 and just be at peace. So nothing is wrong with me. I'm not depressed and not sad or anything.
04:19 I just enjoy my space and I enjoy peace and quiet. I prefer to work in the morning time.
04:24 The 5 to 7 a.m. window is a really, really creative window for me to work. I used to do
04:30 late night sessions, but now I prefer super early morning sessions. When I was a kid, I had a big
04:36 issue eating vegetables. It was like, I could sit at the table for hours with my head like this and
04:42 just be playing with my food. Or I would just like spread it out, make it look like I ate it.
04:45 Sometimes I'd take it to the bathroom, scrape it in the toilet, scrape it in the trash, but it was
04:49 a serious like, I'm just not rocking with these. I hate a great portion of white substances. So
04:56 milk, I hate it. Mayonnaise, I hate it. Vanilla ice cream, I hate it. Whipped cream, I hate it.
05:01 Yeah, anything that's like reminiscent of those, I don't really rock with at all. But milk is at
05:06 the top of the list. I really, really despise milk. And now it's time to bring it back to the game
05:11 where we were at all the hottest Vegas events. Like Justin Bieber might not have made it to
05:16 the stage to join Usher, but we caught him up close and personal. Billboard, baby! Billboard,
05:22 baby! What a year I had with Billboard last year. Billboard was all over Las Vegas for Super Bowl
05:28 58. And from Justin Bieber to Travis Scott, the Kardashians to Kaskade. We're taking you
05:35 behind the scenes in Billboard All Access. Siaur brought the goodies to the fanatics party that
05:47 had an out of this world guest list. Justin Bieber made it to the party that also had ice spice before
05:53 she met up with Taylor. And pretty much all the Kardashians were there for performances by T-Pain,
06:00 Travis Scott, and more. We also made it to the Bud Light Backyard concert where we caught Zach
06:05 Bryan perform. And then we went to the game with Kaskade. He brought all the beats to the field
06:28 at Allegiant Stadium. And we got to hang with Live Nation and the stars at the field club to see that
06:37 game winning play. And it's Monday so you know what we gotta do, run down the charts. This is
06:52 the Billboard Hot 100 Top 10 for the week dated February 17th. Grammy's Love sees Flowers back
07:01 in the top 10. Agora Hills dips to number 9. Fast Car sees a similar post-Grammy bump.
07:22 As Tate McRae falls two spots to 7.
07:24 Zach and Kacey stay put at 6.
07:31 And more Grammy gains for SZA who jumps five spots to 5.
07:40 Cruel Summer slips a spot to number 4.
07:51 While Benson Boone hits a new number 3 peak.
07:53 Teddy Swims flies up to number 2 with Lose Control.
08:03 And grabbing a fifth non-consecutive week at number 1 is Jack Harlow's Lovin' On Me.
08:17 That was a really fun show. Well I hope you thought so. Come back tomorrow for my interview
08:21 with Tiny and we hang out with the cast of One Love. Peace. I gotta get to Disneyland
08:26 to see if Travis and Taylor are down there. No seriously, where my ears?