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00:00 SportsCenter Rick Harrell with your Maxwell Minute.
00:06 College football this week brought to you by the Maxwell Football Club.
00:10 And it's not what happened in college this week, it's what might happen next year's playoff
00:15 because of Super Bowl ads.
00:17 70 celebrities, 30 ads, WME, the agency knew that the athletes were in much demand.
00:25 John Cena, other major athletes, a swimmer Aniston, double ad, Uber Eats, FanDuel, DraftKings,
00:34 others getting involved.
00:36 The point is a lot of companies spending a lot of money, $50 million for production and
00:41 up to $10 million for the celebrity.
00:43 The point is much of this rubs off for the new 12-team playoff with the national championship
00:49 spread out over four weeks next year.
00:52 See how the sponsorship and celebrity ads drive up the cost of ads, helped by the Super
00:59 Bowl and then brought home with the college playoff.