At Aarin & Co., we're all about celebrating your little one’s hair in its most vibrant, natural glory. Just like you, we believe that hair is more than just strands – it's a canvas of self-expression, a tapestry of stories, and a reflection of love and care. Their mission begins with a simple principle: healthy thriving hair is a lifelong journey, and it starts at birth.
As a mom owned brand, they understand the never-ending To-do list! They are on a mission to help you reimagine caring for your little one’s hair through our thoughtfully designed high-quality products. Whether you’re looking to promote hair growth or prevent all the frustrations (dryness, frizz, knotting, breakage) that lead to unmanageable hair, they want to provide you with simple ways to achieve your goals without disrupting your existing routine.
While their products are undeniably stylish, they are more than just accessories. They bridge the gap between fashion and haircare affording you an effortless way to care for your baby’s delicate hair from birth, beyond wash day, jumpstarting their healthy hair journey. Together, they are redefining what haircare means, one satin-lined headwrap (and other great products) at a time. So, here's to healthier baby hair (literally!), worry free parents, and happy babies!
As a mom owned brand, they understand the never-ending To-do list! They are on a mission to help you reimagine caring for your little one’s hair through our thoughtfully designed high-quality products. Whether you’re looking to promote hair growth or prevent all the frustrations (dryness, frizz, knotting, breakage) that lead to unmanageable hair, they want to provide you with simple ways to achieve your goals without disrupting your existing routine.
While their products are undeniably stylish, they are more than just accessories. They bridge the gap between fashion and haircare affording you an effortless way to care for your baby’s delicate hair from birth, beyond wash day, jumpstarting their healthy hair journey. Together, they are redefining what haircare means, one satin-lined headwrap (and other great products) at a time. So, here's to healthier baby hair (literally!), worry free parents, and happy babies!
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LifestyleTranscript
00:00 - Hello, hello, and welcome to another episode
00:03 of Shoppers Inside.
00:04 I am your host, Noni Donovan,
00:06 and this is a program we do in partnership
00:08 with the New Voices family,
00:09 bringing you black-owned businesses
00:11 to shop every single week.
00:13 And now we're in the holiday season.
00:15 You know you wanna fill your Christmas list
00:17 and under your tree with black-owned brands.
00:19 And all these brands are so intentional,
00:21 such great, thoughtful gifts.
00:24 Today, I'm so excited for who we are highlighting.
00:27 If you have any new little ones in your family,
00:30 turn it up, turn it up, and share this, okay?
00:34 If you know someone that has a little one in their family,
00:37 this brand is so intentional and so incredible.
00:40 From Aron and Co, I want everybody to welcome
00:44 Oyade Femuyiwa to the show!
00:49 First of all, did I say that right?
00:50 Did I say it?
00:51 - You said it perfectly.
00:53 (laughing)
00:54 - I felt very accomplished.
00:56 I'm so happy to have you on.
00:59 Your products are so needed, so incredible.
01:04 We're gonna get into it in a little bit.
01:06 It is for the little ones.
01:08 Before we do a little show and tell,
01:10 I want you to let the people know who you are
01:13 and how you came up with this incredible brand.
01:15 - Oh, yes.
01:16 So first of all, thank you so much for having me.
01:18 I'm so excited to be here.
01:20 Like Noni said, my name is Oyade Femuyiwa
01:23 and I am the founder of Aron and Co.
01:27 And we are a mommy-owned, baby-inspired brand.
01:31 And we sell stylish, satin-lined accessories and headwear
01:35 for infants and toddlers,
01:37 so that you can start nurturing for your child's hair
01:40 right from day one, right from birth.
01:44 And as a mom, a new mom at the time, back in 2021,
01:49 I was just thinking about all the things
01:51 that I needed to care for my daughter.
01:54 And one of those things was her hair, of course.
01:56 As a black woman, you know the amount of resources
01:59 and time we spend on our hair.
02:02 I was willing to do nothing less for my baby girl.
02:06 And when I searched the marketplace for something
02:09 to take care of, something similar,
02:10 I used satin-lined caps for myself,
02:12 there was nothing out there.
02:13 So I decided to create it myself.
02:16 And it has just been such a beautiful journey ever since.
02:19 We started with a collection for baby girls.
02:21 We have everything now for baby girls
02:23 and baby boys and in between.
02:25 So that's just a little bit about our journey.
02:29 - We love it, we love it.
02:30 And we all know you probably sitting right next
02:33 to a little baby that has a little George Jefferson do.
02:37 Both of my kids, I have a boy and a girl,
02:39 they both had the George Jefferson
02:41 'cause the hair rubbed off from the hats
02:43 and the little beanies that you put on them.
02:45 So I absolutely love, love, love the intention behind this.
02:49 So I know that people wanna see what we got.
02:51 I know that.
02:52 Before we get to it though, as you guys are shopping,
02:55 remember when you shop at Shop Essence Live,
02:56 you are shopping directly with these black owned brands.
02:59 So let's make sure that we're getting in there,
03:00 we're clicking and we're purchasing,
03:01 putting in your cart and support.
03:03 But you have a promo code for the people,
03:05 let them know what it is.
03:07 - I do, it is Essence and you can save 15% off for a week.
03:11 It ends on December 22nd.
03:13 So get in your last minute gifts.
03:15 If you have a registry, a newborn or know somebody who does,
03:19 or you're going to a baby shower,
03:21 you need to snatch these up ASAP.
03:24 They will help protect baby's hair from rubbing off
03:27 and just lock in all the moisture and the goodness
03:29 in their curls and kinks and everything.
03:32 - Oh, I love that.
03:34 Let me tell you, you will be the belle of the ball
03:36 if you bring this to a baby shower, I guarantee it.
03:40 All right, so what is the first thing in the line
03:42 that you want to show off today?
03:44 - So I am really loving our satin line beanies
03:49 because they're perfect for any baby.
03:52 And I like to say, get rid of that hospital hat
03:55 and trade it in for an Iron and Co. satin line hat.
03:58 And you're starting from day one.
03:59 Our beanies come in a beautiful gift set
04:02 and we have variations of this gift set on our website.
04:06 This one that you have is for a baby boy, for example,
04:08 'cause it has nice, cute little boy colors.
04:10 And if you see, they're made of bamboo jersey on the outside.
04:14 They're super soft and the premium satin lining
04:18 on the inside.
04:19 And this satin lining is what's gonna protect baby's hair
04:22 from rubbing, from frizz, from that friction
04:25 and prevent them from getting that bald spot.
04:28 And so I really love our beanies.
04:29 We have, of course, colors for baby girls as well too,
04:32 from pinks to whites to neutrals.
04:35 And so they're just perfect.
04:40 Yep, we have a white one here.
04:42 So on our website, you can see just the variety
04:45 of the options that we have for your little ones.
04:48 - So, so good.
04:50 And then what else do you have for us today?
04:53 - Our satin line turbans.
04:56 And so if you really want your baby girl to stand out
05:00 and show out wherever she is,
05:02 I mean, she will get compliments nonstop.
05:05 Our turbans, and again, we have these in multiple colors.
05:08 - Oh, these are so cute. - This little knot,
05:10 this satin lining on the inside to protect her hair.
05:14 And they also come with adjustable strings.
05:17 We have the adjustable one so that you can fit it
05:19 to her head, secure it to her head.
05:22 And then it's just so cute.
05:23 And she can grow with it as well too.
05:26 I really love our turbans for baby girls.
05:29 - These are, when I saw this, I like swooned out loud.
05:32 It's just so adorable.
05:35 - Yeah, you will have your baby looking just like
05:38 the cutest little thing ever.
05:40 - So cute.
05:41 - And since we're on the girls,
05:44 we'll show our satin line headbands.
05:47 I absolutely love our headbands because, listen,
05:51 my girls, and they come in the little card,
05:53 that's how you get them.
05:55 If I just want to accessorize them,
05:58 especially while the hair is still growing,
05:59 and this is like the perfect way to say,
06:02 hey, this is my baby girl, she's looking cute,
06:04 is our headbands and our bows.
06:05 And again, the premium satin lining
06:07 to protect her edges, right?
06:10 And so, especially when your baby's dealing with cradle cap
06:12 and all those other things, I am very intentional
06:15 because I want to give my children a jumpstart
06:19 to the healthy hair journey,
06:21 just like so many parents out there.
06:23 So I'm very intentional about caring for all of their needs.
06:26 And we start from the very top, okay, from their hair,
06:29 their beautiful head of hair.
06:31 And you can get them in knots as well too.
06:33 - Okay, I absolutely love this.
06:36 And yes, I think the intentionality is so great.
06:39 I feel like we've just accepted the balding
06:43 and the crate and all that,
06:45 like, oh, I guess this is just happens.
06:46 I know I have, until I saw this,
06:49 I was just like, it's just what's gonna happen
06:51 and their hair is gonna grow back eventually.
06:53 But yeah. - And it does.
06:54 - It does, but we can't prevent it,
06:56 we can't help them along.
06:58 - Yes, exactly, we can prevent it, we can reduce it,
07:01 we can mitigate it.
07:03 And so it's just such a thoughtful and intentional way,
07:07 especially if they're gonna cover their heads.
07:09 And in the wintertime, which is what I wanna show next,
07:12 is some of our winter beanies, right?
07:14 So we know we're covering baby's head
07:16 when they're going out.
07:17 And by the way, we have for infants and toddlers.
07:20 So we have sizes up to like three years old.
07:22 - Ooh, that's great.
07:23 - So if you're taking your little one out in the cold,
07:26 we have the cutest little satin-lined beanies.
07:30 - So cute.
07:31 - Okay, especially in the cold,
07:34 when it gets really, your hair gets really dry
07:36 and it's hard to keep the moisture in,
07:39 this is just one of the ways that you can lock in moisture,
07:42 preserve your styles, right?
07:45 And just keep it fresh and keep it warm.
07:48 And these come in a variety of colors and sizes as well too
07:53 for infants and toddlers.
07:54 And these, most beanies are made of acrylic.
08:00 These are actually made of cashmere.
08:02 And so they're super soft.
08:04 - Cannot be for real, this is cashmere.
08:06 - They're super soft on the outside,
08:11 super silky on the inside.
08:13 I mean, we are talking, it's giving baby luxury.
08:16 It's giving them a soft life.
08:19 (laughs)
08:20 - Giving soft life, nothing but the best for our little ones.
08:23 - Nothing for the best for our little ones
08:25 because they absolutely deserve it.
08:27 And they deserve this type of care from the beginning.
08:30 - Yeah, and it's such great quality.
08:34 Like all of this would make really great hand-me-downs even
08:37 'cause I can imagine that they last so long
08:40 so you get it for little brother
08:42 and get to have another one and pass it on down y'all.
08:45 - Exactly, exactly.
08:47 Yeah, so you have our auburn color and this is linen.
08:50 In this style, we have, this is cashew.
08:54 We have it in black, we have in white,
08:56 we have gray, we have navy blue.
08:58 So pick a color, it just goes with any outfit.
09:02 - So, so good.
09:03 And once again, if you guys are watching,
09:05 she has a 15% off promo code.
09:08 If you go to her website or click through
09:10 whether you're watching on Pinterest, click through,
09:13 use it through December 22nd or watching on essence.com.
09:16 If you see click here to purchase, click that
09:19 and enter essence up until 12/22.
09:22 And even if you're watching after 12/22,
09:24 this is worth it, buy it.
09:27 - For sure.
09:28 So you are a member of our new voices family.
09:31 Can you talk a little bit about what it is like
09:33 being a part of that incredible community?
09:36 - Yeah, just like the name, right?
09:37 Family, like you are a part of a network
09:40 where you have access to people, to resources,
09:44 to opportunities, right?
09:46 Whether it be grant, grants,
09:48 whether it be shop essence live, right?
09:50 And just people with a wealth of knowledge
09:53 in so many different industries.
09:55 And so it really does feel like a family.
09:57 And sometimes, a lot of times,
09:58 entrepreneurship can feel very lonely.
10:01 So having that network is so important.
10:03 And I'm a strong believer that your network
10:05 is your net worth.
10:06 And so tapping into that is just,
10:09 new voices family has been game changing.
10:13 When I started this business,
10:14 I did my business profile day one.
10:17 And so it's just amazing.
10:19 - Oh, so, so good.
10:22 Well, it has been so great to have you on today's show.
10:26 If you guys are watching, it's before the holidays,
10:28 you're trying to get those last minute gifts in,
10:30 make sure you go now, don't wait.
10:32 'Cause somebody will really appreciate it.
10:34 And it's a great gift all year round.
10:36 And then, or even just buying for your little ones,
10:40 or you have the loved ones in your life, for sure.
10:42 Thank you so much for being on today's show.
10:45 I look forward to seeing what else is coming
10:47 from RN and Co in the future.
10:51 But thank you.
10:52 Thank you guys at home for watching.