Taylor Swift Spurs 53% Interest Rise in Female Chiefs Fans
Transcript
00:00 (upbeat music)
00:03 - Rick, I know that a lot of media types nationally
00:07 and I'm sure locally have made fun of till no end,
00:11 the Taylor Swift domination of when she was
00:15 at these Chiefs games and the Sunday night game or whatever.
00:18 But the reality of it is they can all make fun of it
00:20 all they want.
00:21 It is tapped into a pop music demographic
00:26 that the NFL's never had a new legion of fans
00:30 have been turned on to football just from her presence.
00:34 - Well, the Chiefs, believe it or not,
00:36 53% increase in interest from female football fans.
00:40 They may not be football fans,
00:41 they may be entertainment fans,
00:42 but now they'll become football fans.
00:44 And so Jersey sales of Kelsey himself spiked about 300%.
00:49 Now look, we're not holding a bake sale for Taylor Swift.
00:53 Her revenue on her world tour grosses over $320 million
00:58 and she's worth almost half a billion.
01:00 And so you put Swift together with Kelsey,
01:03 you get a romance on the Kansas City side,
01:07 but take a look at what happens with the Eagles.
01:08 You have a picture of the running backs
01:11 with next to the center Kelsey,
01:13 and you've got a whole new thing going.
01:16 - Yeah, she's doing, I heard like nine shows at Wembley.
01:20 Can you imagine the money?
01:21 90,000 plus sold out, every one of them.
01:24 It's like an oil well, this chick, the money that she makes.
01:28 (upbeat music)
01:30 [Music]