Prometeo tv n. 38 del 20 settembre 2023

adnkronos

(Adnkronos) - ‘L’Oréal for the Future’, la strategia di sostenibilità con obiettivi al 2030   Alluminio, Italia leader nel riciclo: i nuovi scenari economici e normativi

Transcript

00:00 [Music]

00:13 L'Oreal for the future, the sustainability strategy with goals for 2030.

00:18 Alluminium, Italy is the leader in recycling, the new economic and regulatory scenarios.

00:25 In the forum "Sustainability 2023" held at the Palace of Information of the ADN Kronos,

00:31 L'Oreal illustrated the strategy of the group in terms of sustainability.

00:36 The first formalization of this commitment by L'Oreal was in 2013 with the "Sharing Beauty with All" program,

00:44 a strategy for environmental and social sustainability.

00:47 In 2020, the group presented the new program "L'Oreal for the Future"

00:52 with goals for 2030 on water and biodiversity emissions, but also on social issues such as inclusion and diversity.

01:00 Our sustainability strategy is based mainly on three pillars.

01:04 The first pillar is about transforming ourselves,

01:08 therefore transforming our business, transforming our people,

01:12 our production facilities and our products.

01:15 The second pillar, on the other hand, is about transforming our business ecosystem,

01:21 such as all our suppliers, our customers,

01:25 and accompanying them on this journey of sustainable transformation.

01:29 The third pillar, on the other hand, is about the contribution that L'Oreal makes to global challenges.

01:35 These global challenges are climate challenges,

01:38 so L'Oreal is committed to a fund of 50 million euros to contribute to reforestation, to the regeneration of nature.

01:46 Or L'Oreal has established a fund of 50 million euros also for the circular economy,

01:51 therefore to support companies that are committed to circular solutions.

01:56 The third and last pillar is about Women Empowerment,

01:59 therefore all the support for women to ensure that they too can have the same opportunities.

02:05 These are the three pillars of the L'Oreal for the Future sustainability strategy.

02:09 In terms of sustainability, the reconversion of the production site of the 7th Turin,

02:14 which was built in 1960, represents an excellence of L'Oreal

02:19 and is integrated into the global context, serving about 30 countries in the world.

02:24 Today, however, it is an excellence for two reasons.

02:27 First of all, because since 2015 the site is carbon neutral,

02:31 which means that it is powered exclusively by renewable energies,

02:35 mainly hydroelectric energy,

02:38 and also because it has contributed through other interventions,

02:41 such as the installation of 14,000 solar panels,

02:44 to its energy efficiency,

02:47 in addition to other very important interventions in reducing consumption.

02:51 The second strength and excellence of our site of the 7th Turin

02:57 is the Water Loop project,

03:00 that is to recover all the water that comes from the plant.

03:05 Today, in fact, the only virgin water that is used is for human consumption,

03:09 so for the use of showers, or for the production of primary goods.

03:14 This highly technological Water Loop system allows us to save

03:19 about 40 million cubic meters of water per year,

03:22 more or less the equivalent of 80 semi-olympic swimming pools of 25 meters.

03:27 The 7th represents an example of sustainability also from a social point of view.

03:31 In fact, through its inclusion policy,

03:34 people with mental disabilities are employed today in the 7th,

03:38 and they work with us every day to be trained and then put into the workforce.

03:44 This is a beautiful example, through the ValeMur association,

03:47 which allows us to bring to life what is the commitment of L'Oreal for the Future,

03:52 that is, to give jobs to 100,000 people by 2030 with various difficulties.

03:59 Aluminum is the sharing material par excellence.

04:02 This is how much emerged in the press conference by the title "Recycling Aluminum,

04:06 Italy is the leader in Europe, risks and opportunities in the new economic and regulatory scenarios",

04:10 held at the Association Stampa Estera in Rome.

04:13 The initiative promoted by the National Consortium for Aluminum Packaging

04:16 was organized with the aim of making known the results derived from the activity

04:20 of recovering aluminum packaging, reached the end of their life cycle,

04:24 because, as emerged from the words of the spokesmen,

04:27 any product at the end of its life cycle has two layers in front of it,

04:30 that of being discarded and subsequently dismantled,

04:33 or recovered and subsequently recycled or reused.

04:36 In Italy today we have reached a recycling rate of 73.6%,

04:42 so far above the European target of 2030, which is 60%.

04:50 The reason for this success, for these interesting results,

04:55 is also given by the fact that the Italian consumption model

05:00 mainly includes, in 70% of cases,

05:04 a consumption in the domestic market and, for just over 30%, in the unique markets.

05:10 A legislative proposal is currently under discussion by the European Parliament,

05:14 which is aimed at promoting the sustainability and circularity of packaging

05:18 and also at promoting the reduction of packaging production and waste.

05:21 These are goals that Cial fully shares,

05:24 also because they are in line with aluminum, which we remember to be a light material

05:28 and recyclable to infinity, and therefore ideal for the production of sustainable packaging.

05:33 However, what is critical is the choice of the legislative instrument,

05:36 that is, that of the regulation, instead of a directive that could allow

05:41 the Member States to decide autonomously how and with which instruments

05:44 to achieve these goals, taking into account their own peculiarities and specificities.

05:49 During the meeting, numerous experts from the sector participated,

05:52 who were able to present the results of the recent Urban Mineral dossier,

05:56 conducted by the environmental policy scholar Duccio Bianchi.

05:59 But not only that, at the press conference,

06:01 the Association of Aluminum Refineries also intervened,

06:04 which was able to highlight the contribution made by the industry

06:07 in the sector in reference to the decarbonization process.

06:11 Historically, we are contributing because, thanks to us,

06:14 the aluminum we provide to our customers allows them to use a raw material

06:20 that has been produced with 95% less energy than the primary one,

06:26 and above all to have the possibility of having raw material of quality available on the market,

06:32 which feeds the entire Italian and European manufacturing industry.

06:37 [Music]

06:44 [Music fades]

06:46 [BLANK_AUDIO]

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