AirAsia SuperApp to be renamed as part of efforts to expand services

  • last year
The AirAsia SuperApp will soon be renamed AirAsia Move as part of efforts by Capital A Bhd, formerly AirAsia Group Bhd, to expand its services beyond the airline industry.

The application's name change in the coming months will also see the integration of Capital A's digital financial services superapp, BigPay.

Read more at https://tinyurl.com/457byxjw

WATCH MORE: https://thestartv.com/c/news
SUBSCRIBE: https://cutt.ly/TheStar
LIKE: https://fb.com/TheStarOnline
Transcript
00:00 [Music]
00:04 The AirAsia Super App will soon be renamed AirAsia Move
00:07 as part of the efforts by Capital A Brahad,
00:10 formerly known as AirAsia Group Brahad,
00:13 to expand its services beyond the airline industry.
00:16 The application's name change in the coming months
00:20 will also involve the integration of Capital A's
00:23 digital financial services super app, BigPay.
00:26 This is about me giving you back stuff,
00:29 not only in value,
00:30 but in terms of making you part of the community
00:32 so your travel decisions and your knowledge will be better.
00:35 So think of TripAdvisor,
00:37 think of a lot of those travel sites
00:41 that give you information about all in one place.
00:44 Think of how many times when you travel
00:46 you have to go to four or five different sites
00:49 and download apps every time you go to a new country.
00:52 This is about making the universal travel app
00:55 that will probably solve 90% of what you want when you travel.
01:01 Capital A Chief Executive Officer,
01:03 Tan Sri Tony Fernandes,
01:05 said this during the rebranding launch on Monday.
01:09 In addition to the super app's current services,
01:11 the full integration will also provide users
01:14 with other financial services such as buy now, pay later,
01:17 remittance and even bite-sized insurance for its customers.
01:23 The transition is expected to be completed
01:25 by the end of 2023.
01:27 The transition will also involve
01:29 rebranding Capital A's digital arm AirAsia Digital
01:32 to AirAsia Move Digital,
01:34 with Fernandes appointed as its Executive Chairman.
01:38 Can you kind of be nicer to each other?
01:40 Yes.
01:41 Very good.
01:42 Okay.
01:46 Start talking to each other now.
01:48 Alright.
01:49 (silence)
01:54 [BLANK_AUDIO]

Recommended