Yume Kawaii - Harajuku’s dreamy fashion - video Dailymotion

The Manila Times

Yume Kawaii - Harajuku’s dreamy fashion  Harajuku is world renowned for its 'kawaii' fashions. The latest evolution is 'yume kawaii,' pastel colored clothing and designs intended to evoke the world of young girls’ dreams. It’s become such a boom that this fashion has now expanded to candies and stationery goods, and Harajuku cafes feature 'yume kawaii' characters in collaboration with the makers of Hello Kitty. We meet some of its young creators and discover how 'yume kawaii' encourages Japan’s youth to have fun exploring their individuality though street fashion.  VIDEO BY MINISTRY OF FOREIGN AFFAIRS OF JAPAN  Subscribe to The Manila Times Channel - https://tmt.ph/YTSubscribe  Visit our website at https://www.manilatimes.net  Follow us: Facebook - https://tmt.ph/facebook Instagram - https://tmt.ph/instagram Twitter - https://tmt.ph/twitter DailyMotion - https://tmt.ph/dailymotion  Subscribe to our Digital Edition - https://tmt.ph/digital  Check out our Podcasts: Spotify - https://tmt.ph/spotify Apple Podcasts - https://tmt.ph/applepodcasts Amazon Music - https://tmt.ph/amazonmusic Deezer: https://tmt.ph/deezer Stitcher: https://tmt.ph/stitcher Tune In: https://tmt.ph/tunein  #TheManilaTimes #DailyNews #Japan #YumeKawaii #Harajuku #StreetFashion #Fashion #Youth

Transcript

00:00 Harajuku, where Japan's street fashions start.

00:18 Created here by young people simply having fun expressing themselves, the colourful look

00:22 known as "kawaii fashion" gained fans worldwide.

00:29 The latest evolution of kawaii fashion is "yumei kawaii" or "dreamy fashion".

00:38 It's notable for using only pastel colours.

00:44 Decorations often feature cute motifs like bears, rabbits or unicorns, and much use is

00:49 made of transparent fabrics.

00:56 The secret of yumei kawaii's success is the way it evokes the world of young girls' dreams.

01:04 I really like all these colours, and the ribbons and frills.

01:09 Just looking at these clothes immediately puts me in a great mood.

01:15 Yumei kawaii fashion isn't just about dresses.

01:20 Pastel-hued cotton candy and colourful soda in baby bottles are also part of the yumei

01:25 kawaii world.

01:28 Kids at school are crazy about the fashion too, snapping up fresh items as soon as they

01:33 appear in shops.

01:38 Yumei kawaii was a perfect match for the design philosophy behind Sanrio characters, like

01:43 Hello Kitty.

01:48 Harajuku cafes offer sweets and desserts featuring these characters in soft pastel colours, produced

01:54 in collaboration with Sanrio.

01:59 Many love to wear yumei kawaii fashion.

02:02 Let's meet some of those making it.

02:05 Hello!

02:07 I've brought the accessories!

02:13 Misato creates accessories that she sells to Harajuku boutiques.

02:23 Originally she just made cute items for herself, but gradually her hobby turned into a job.

02:33 I love seeing people react to my creations, saying how super kawaii they are.

02:37 That's the most satisfying thing.

02:42 Misato formed a unit they call Pastel.jp with two yumei kawaii friends.

02:51 Hiro Min is a designer with a background in creating costumes for idol groups.

02:59 Ezaki Bisco is an illustrator.

03:02 My dream is always to make it in Harajuku.

03:06 The great thing about Harajuku is that anything goes.

03:11 It's the only place that could produce this kind of cutting-edge fashion.

03:19 Their newest items will feature a popular character created by Bisco.

03:25 She's a shy young girl who finds it hard to communicate with people.

03:31 Bisco first dreamed up this character during his troubled teenage years.

03:39 My life was full of worries then.

03:42 Creating a character I could relate to helped me cope with my feelings and I hope she'll

03:45 help others believe in themselves too.

03:49 Many young fans have been inspired by Bisco's character to accept themselves for who they

03:53 are.

03:57 Today's meeting is to design a bracelet featuring her constant companion, a rabbit.

04:06 It's really a message for yumei kawaii fans.

04:09 Stay true to yourselves and dare to wear clothes that express your individuality.

04:16 They post the new design online.

04:18 The response is immediate.

04:20 Fans around the world want it now.

04:26 Born on the streets of Harajuku, yumei kawaii fashions are now appearing everywhere.

04:34 From this special place where anyone feels free to wear anything they like, Harajuku

04:39 fashions continue to surprise the world.

04:41 Thank you for watching.

04:53 [Music]

04:54 [Music]

04:54 [BLANK_AUDIO]

Yume Kawaii - Harajuku’s dreamy fashion

Transcript

Recommended