Category
🦄
CreativityTranscript
00:00 Imagine your life as it is today.
00:03 Perhaps you're a creative director, a chief marketing officer, a planner, a producer.
00:09 And then, one day...
00:13 You have to leave your country due to armed conflict or persecution.
00:22 130 million people have gone through that situation.
00:26 And at that point, they stop being designers, linguists, engineers or lawyers.
00:32 And we only see them as refugees.
00:35 When looking for work, their refugee status hides their capabilities.
00:41 5 days. In Spanish, it's 6 days.
00:45 The most difficult thing in Spain is to work.
00:50 The first problem I've had is finding a job in what I studied.
00:58 I just want to work.
01:00 As if the tents in the refugee camps prevent us from seeing what lies beneath them.
01:05 Introducing Tents of Hope.
01:09 We use real fabric from the tents of refugee camps to print out CVs of the individuals who have lived in them.
01:15 To show that underneath those tents, there is much more potential than we realize.
01:21 Human resources managers of some of the country's leading companies have already received these CVs.
01:30 We have received Frank's CV and we are really impressed.
01:33 It's from a person who is a refugee.
01:35 And has a very interesting profile.
01:37 It has totally changed the idea we had of refugees.
01:41 We are aware that a change of perception needs time.
01:44 But we are in a hurry.
01:49 There is a long list of refugees waiting for an opportunity.
01:55 Tents of Hope
01:59 Tents of Hope
02:02 [BLANK_AUDIO]