• 2 years ago
Transcript
00:00 In 2022, the Peruvian authorities established new speed limits due to an increase in accidents.
00:08 And as expected, no one complied.
00:12 Until now. Hyundai presents Alarming Heights.
00:18 Inspired by recent studies in Latin America, where it shows that there's an equivalent force produced from a high-speed accident and falling from a tall building.
00:29 We used the height of buildings as a new medium to increase awareness about the dangers of high-speed driving.
00:36 Various alerts were put throughout the areas with the highest rate of accidents in the city.
00:54 [Music]
01:17 Alarming Heights. The signs we needed to comply with the speed limit.
01:23 Hyundai.
01:26 [BLANK_AUDIO]