• 2 years ago
A Yorkshire dad made redundant during the pandemic has launched a thriving side hustle - with Leeds United stars and a raft of celebrities sporting his clothes.

Sohail Rashid launched his online clothing brand Aime Dieu in July last year, offering quality garments at a fraction of designer prices.

The 44-year-old had previously worked in financial services, but being made redundant gave him a push to try something new. 

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