• last year
A galaxy of stars have come together to support Yorkshire Children’s Charity, who have been delivering Christmas presents and winter essentials to over a thousand families across the region hit by the cost of living crisis. Downtown Abbey’s Jim Carter, Lioness legend, Rachel Daly, actress Charley Webb, creator of Bridget Jones Helen Fielding and TV presenters Helen Skelton and Gethin Jones have joined forces to raise awareness of the charity’s Christmas appeal which has seen a 300% increase this year in applications from families in need of support.

National treasure Jim Carter from Harrogate, Downton Abbey’s favourite butler, opens the video with an emotional reflection on his love for Yorkshire whilst delivering the stark reality of the child poverty situation in the region.

“Yorkshire it’s a special place of rolling hills and rich heritage. It’s a place you can be proud of. But devastatingly the cost of living crisis means that one third of all children in Yorkshire are now living in poverty and officially the child poverty rate in Yorkshire is the worst it’s been in over twenty years. Simply put that means that some of our children are living in destitution”.

Yorkshire Children’s Charity relies entirely on the generosity of the public who volunteer, donate and attend their renowned programme of annual fundraising events. This generosity has allowed the charity to respond and fulfill every application submitted by families and schools for help this winter – a vast task undertaken by the charity’s small but committed team in time for Christmas.

Yorkshire Children’s Charity Ambassador, actress and Mum of three Charley Webb says “Yorkshire Children’s Charity Christmas Appeal has seen triple the amount of applications this year with families in need of the most basic essentials – a winter coat to keep their children warm, school shoes to keep their feet dry and warm bedding for a good nights sleep. Three things that every child should have”.

Yorkshire Children’s Charity, who are based in Chapel Allerton, Leeds and have been operating since January 2022, are committed to reaching every child in Yorkshire who needs their help. Their mission is to support children in the region living at a disadvantage whether due to financial circumstance or ill health.

Yorkshire Children’s Charity Ambassador Helen Fielding from Morley said “Speaking as a Yorkshire woman I think Yorkshire folk are very good at rolling their sleeves up and helping out their own when things are tough. And things are really tough for a third of all children living in Yorkshire. Yorkshire Children’s Charity are committed to providing warmth, shoes and so many basic essentials for these children. And every penny we give will go straight to these children”

In the run up to Christmas the team at Yorkshire Children’s Charity have been packing and delivering over eight thousand items to schools and families to help ensure children are warm this winter, and have the opportunity

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Transcript
00:00 (soft music)
00:02 - Yorkshire is a special place,
00:09 a rolling hills and rich heritage
00:12 of warm and friendly folk is a place you can be proud of.
00:16 However, devastatingly,
00:18 the effects of the cost of living crisis
00:21 means that now up to one third of all children in Yorkshire
00:25 live in poverty.
00:26 As the child poverty rate in Yorkshire
00:28 is officially the worst it's been in over 20 years.
00:32 Simply put, that means that some of our children
00:37 are living in destitution.
00:39 - So we know this winter's set to be tougher than ever
00:41 for so many families.
00:43 And as we approach Christmas,
00:44 things are only gonna get more challenging.
00:46 But that is where Yorkshire Children's Charity comes in
00:48 to help make life a little bit better.
00:50 - Thanks to the generosity of their supporters,
00:53 Yorkshire Children's Charity was able to make a difference
00:55 to many children across the region,
00:57 but there is still so much more work to be done.
00:59 - Speaking as a Yorkshire woman,
01:02 I think Yorkshire people are very good
01:04 at rolling their sleeves up
01:06 and helping out their own when things are tough.
01:08 - Yorkshire Children's Charity Christmas Appeal
01:10 has seen triple the amount of applications this year
01:12 with families in need of the most basic essentials.
01:15 A winter coat to keep their children warm,
01:17 school shoes to keep their feet dry
01:19 and warm bedding for a good night's sleep.
01:21 Three things that every child should have.
01:24 - In addition to this,
01:25 sadly, we know that for many families,
01:27 Christmas presents under the tree will not be possible.
01:30 Christmas Day will simply be just another day.
01:32 - Thanks to their amazing supporters,
01:34 Yorkshire Children's Charity has been able
01:35 to make a difference for so many children across the region,
01:38 but there is a lot of work that is still left to be done.
01:41 - Thank you for filling that gap, for filling that void
01:43 and going above and beyond for so many families
01:46 and so many communities.
01:47 - I can't believe how much money you've raised already,
01:49 but it's so important.
01:50 Keep up the good work and a Merry Christmas to you.
01:52 - If you can help Yorkshire Children's Charity
01:54 to continue to keep children in your community
01:57 warm this winter, then please, please, please
02:00 donate wherever you can.
02:02 - Our promise to you is that 100% of your donation
02:05 will go straight to the children in Yorkshire
02:07 who need it the most.
02:08 Together, we can make a difference.
02:11 Merry Christmas.
02:11 - Thank you, Yorkshire Children's Charity.
02:16 - Thank you, everybody.
02:18 - Thank you all more.
02:21 (upbeat music)
02:24 (upbeat music)
02:26 (upbeat music)
02:29 (upbeat music)
02:32 (upbeat music)
02:35 you

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