Documentary about the ongoing battle between world-famous brands Pepsi and Coca-Cola to prove which one of them is top of the pops. This documentary looks at the secrets of each drink's success and also reveals the strategies and secrets behind the fierce contest between the long-time rivals, interrogating their canny marketing ploys and aggressive promotional techniques in their battle to win the never-ending cola war. The Cola Wars refer to the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi. Beginning in the late 1970s and into the 1980s, the competition escalated, which gave this cultural phenomenon its current moniker of Cola Wars. In 1886, John Stith Pemberton developed the original recipe for Coke. By 1888, control of the recipe was acquired by Asa Griggs Candler, who, in 1896, founded The Coca-Cola Company. Two years later, in 1898, Caleb Bradham renamed his “Brad’s Drink” to “Pepsi-Cola,” and formed the Pepsi-Cola Company in 1902, prompting the beginning of the Cola Wars. The two companies continued to introduce new and “modern” advertising techniques, such as Coke's first celebrity endorsement and 1915 contour bottle, until market instability following World War I forced Pepsi to declare bankruptcy in 1923. In 1931, Pepsi went bankrupt once more, but recovered and began selling its products at an affordable 5 cents per bottle, reigniting the Cola Wars through today.
Category
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Short film