NEW COKE - A massive failure, flop, and success_
- 2 years ago
#80s #cocacola
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Doc And Smitty Band - "Please Don't Change The Taste" https://www.youtube.com/watch?v=BRoXYJBGgYI
New coke was a disaster and caused outrage, protest, and lawsuits. However, in a way, it was success. New Coke was the informal name given by the Coca-Cola Company to a new formula for its most popular drink, Coca-Cola, released in 1985. It was renamed Coke II in 1990[1] and discontinued in July 2002.
By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. Blind taste tests suggested that consumers preferred the sweeter taste of rival Pepsi, and so the Coca-Cola recipe was reformulated. The American public reacted negatively, and New Coke was considered a major failure.
The company reintroduced the original Coke formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost; this led to speculation that the New Coke formula had been a marketing ploy to stimulate sales of the original Coca-Cola, which the company has denied.[2] The story of New Coke remains influential as a cautionary tale against tampering with a well-established and successful brand.
Dislike this content? Click Here: https://youtu.be/cmJ5hQF2CxI
Or, watch more videos here: https://www.youtube.com/channel/UCb34BfLVrVftP_UZEIkZytw
Doc And Smitty Band - "Please Don't Change The Taste" https://www.youtube.com/watch?v=BRoXYJBGgYI
New coke was a disaster and caused outrage, protest, and lawsuits. However, in a way, it was success. New Coke was the informal name given by the Coca-Cola Company to a new formula for its most popular drink, Coca-Cola, released in 1985. It was renamed Coke II in 1990[1] and discontinued in July 2002.
By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years. Blind taste tests suggested that consumers preferred the sweeter taste of rival Pepsi, and so the Coca-Cola recipe was reformulated. The American public reacted negatively, and New Coke was considered a major failure.
The company reintroduced the original Coke formula within three months, rebranded "Coca-Cola Classic", resulting in a significant sales boost; this led to speculation that the New Coke formula had been a marketing ploy to stimulate sales of the original Coca-Cola, which the company has denied.[2] The story of New Coke remains influential as a cautionary tale against tampering with a well-established and successful brand.