With more than 1.9 billion drinks served every day Coca-Cola is one of the world’s largest beverage companies. From its humble beginnings selling a single product at a drugstore for 5 cents a glass, the company now has a roster of 200 brands that includes Coke, Fanta, and Sprite.
But with health and wellness trends on the rise, the company has been forced to pivot. So after 135-years in business, can the soft drink giant stay on top? And what will the secular decline of sugar-sweetened beverages in the U.S. mean for the future of Coca-Cola?
Correction (May 17, 2021): At 11:47 we mislabeled the years on graph. From right to left, the correct labels are 2016, 2017, 2018, 2019, 2020. (edited)
But with health and wellness trends on the rise, the company has been forced to pivot. So after 135-years in business, can the soft drink giant stay on top? And what will the secular decline of sugar-sweetened beverages in the U.S. mean for the future of Coca-Cola?
Correction (May 17, 2021): At 11:47 we mislabeled the years on graph. From right to left, the correct labels are 2016, 2017, 2018, 2019, 2020. (edited)
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