Challenging the hegemony of Pepsi and Coca-Cola, Campa Cola is in revival mode

It all started in 1949 when Pure Drinks Group introduced India to soda drinks by becoming the only manufacturers and distributors of Coca-Cola. However, Coca-Cola was forced out of India in 1977 because of the run-ins it had with the Foreign Exchange Regulation Act of 1973, which meant to protect locals from exploitation.