Teaming up with the Faidherbe Village Shopkeepers' Association, ROSAPARK sparked a unique idea to help “non-essential” artisans, restauranteurs, and merchants to continue trading, even as they were forced to close their doors.
Through clever packaging designed by ROSAPARK, “non-essential” items were disguised as essentials and sold to customers in stores allowed to remain open throughout the lockdown. Bottles of shampoo from the local hairdresser was disguised as a “digestif” in the wine merchant, records were concealed in clever packaging at the bakery, and pairs of black tights were camouflaged as sausage at the deli.
Through clever packaging designed by ROSAPARK, “non-essential” items were disguised as essentials and sold to customers in stores allowed to remain open throughout the lockdown. Bottles of shampoo from the local hairdresser was disguised as a “digestif” in the wine merchant, records were concealed in clever packaging at the bakery, and pairs of black tights were camouflaged as sausage at the deli.
Category
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Creativity