Zinrelo Loyalty helps Nature’s Fusions to increase repeat purchase revenues by 2.32X

Nature’s Fusions launched their rewards program in 2019 to improve customer retention and build their loyal customer base. Just after the launch, they set up an A/B test to systematically measure the impact of their newly launched Rewards Program. The A/B test was able to prove repeat purchase rate was 66% higher for loyalty rewards members. This increased the revenues by 20.65% after the third month. Building on that success, Nature’s Fusion made further gains in 2020.