• 6 years ago
Here’s my complete comprehensive guide about how to hold the best open house and exactly what I do to make the most of it. Holding an open house is one of the most crucial parts of being a real estate agent - it’s a great way to meet clients/leads and help give your listing more exposure. DO IT.

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Step one: Host an open house as often and as frequently as you can (I prefer every Sunday afternoon)
Step two: Put up as many open house signs as you can - ideally 7-10+ signs in busy street corners
Step three: Print professional marketing materials in color paper - NEVER black and white, dude
Step four: Remember to turn on all the lights (smh….sad I have to remind people to do this)
Step five: Play music/light candles (optional, but it helps - preferably Drake because his new album is lit)
Step six: Serve food and water (optional) - I still highly recommend it

Remember everyone that comes into your open house is there for a REASON - they’re interested in real estate. Make this most of this. Also treat everyone the same and everyone as an opportunity to do business.

What to do when people walk in your house:
Step one: Smile :)
Step two: Try to build a personal connection with them outside of real estate - talk about whatever you might have in common!
Step three: Have EVERYONE sign in
Step four: Ask them open-ended questions: how did they hear about the open house?
Step five: Give them a bit of background information on the home
Step six: Before they leave, find out what they’re specifically looking for (house, location, price range, etc)
Step seven: ALWAYS follow up with them consistently
Step eight: The result: meet great future clients!

Remember - you’re there to help them out. That’s your priority!

Between everything above, you should have a successful open house - these are my best tips and techniques that have worked very well for me. Let me know if you have any questions! Thanks for watching!

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