Shocking Swiss Ad Aims To Prevent Phone Distractions

  • 9 years ago
In order to dissuade distracted, accident-causing behaviors, a Swiss city has released a video that is not real but is shocking nonetheless; it shows a young man being hit by a car after he crosses a street while looking down at his phone.

A Swiss police department has released a dark humor video as part of their publicity campaign on the dangers of cell phone distraction.  The dramatization might be shocking to some, but that is their intention.

“Making magic in traffic with a smartphone” is the name of the recently released video that starts off with a narrator introducing viewers to 24-year old Jonas who likes music but loves messaging his friends. 

Jonas is seen walking along the b

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