āThe Stage is Yours to Takeā was launched as an extension of Budweiserās āGreatness Is Yours to Takeā global brand platform, which helps young people realise their dreams, especially up-and-coming musicians. The campaign was created in response to the BRIT awards, in which both awards for best female and male artists were combined into a gender-neutral category. As a result, only male artists were nominated.
To champion the female and non-binary artists that were snubbed by this change, we turned a Budweiser billboard into a stage that reached the biggest, and most influential, names in music. This billboard was selected due to foot traffic data, placing it right in the heart of the BRIT Awards attendeesā hotels.
A selection of up-and-coming artists were invited to perform a free concert for music lovers, which was then live streamed via projectors across London, on screens inside and outside of the O2 area on the night of the BRITs. QR codes were featured on the broadcasts, linking to a playlist of the musicianās songs.
In giving female and non-binary artists a new stage, we proved that greatness will always be theirs to take. No award nominations necessary. As a result, up-and-coming artist Mychelle was scouted by Kobalt Music, resulting in a professional demo deal.
#Budweiser #GreatnessIsYoursToTake #MusicForChange #GenderEquality #BudweiserStage #BRITAwards #FemaleArtists #NonBinaryArtists #MusicLove #LondonConcert #LiveMusic #MychelleMusic #KobaltMusic #ProfessionalDemoDeal #BudweiserCampaign #EmpowerArtists #MusicDreams #BudweiserVision #BRITs2023 #LondonBillboard #QRCodePlaylist #MusicInfluence #BudweiserPerformance #TakeTheStage #MusicForAll
To champion the female and non-binary artists that were snubbed by this change, we turned a Budweiser billboard into a stage that reached the biggest, and most influential, names in music. This billboard was selected due to foot traffic data, placing it right in the heart of the BRIT Awards attendeesā hotels.
A selection of up-and-coming artists were invited to perform a free concert for music lovers, which was then live streamed via projectors across London, on screens inside and outside of the O2 area on the night of the BRITs. QR codes were featured on the broadcasts, linking to a playlist of the musicianās songs.
In giving female and non-binary artists a new stage, we proved that greatness will always be theirs to take. No award nominations necessary. As a result, up-and-coming artist Mychelle was scouted by Kobalt Music, resulting in a professional demo deal.
#Budweiser #GreatnessIsYoursToTake #MusicForChange #GenderEquality #BudweiserStage #BRITAwards #FemaleArtists #NonBinaryArtists #MusicLove #LondonConcert #LiveMusic #MychelleMusic #KobaltMusic #ProfessionalDemoDeal #BudweiserCampaign #EmpowerArtists #MusicDreams #BudweiserVision #BRITs2023 #LondonBillboard #QRCodePlaylist #MusicInfluence #BudweiserPerformance #TakeTheStage #MusicForAll
Category
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Creativity