Worlds Largest Car Show Kicks off in Beijing
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The International Automotivemotive Exhibition started on Monday in Beijing. Among the prestigious car brands exsibited are Lamborgini, Rolls Royce and Masserati. With the growing Chinese consumer interest for SUVs, the automobile industry hopes to cash in on Chinese people's taste for bigger cars.
Here's more.
The annual Beijing International Automotive Exhibition kicked off on Monday (April 23). A record number of over one thousand vehicles are competing for the attention of the world's biggest auto market.
Although China's economic growth is slowing, the automobile industry is still hopeful. Wealthy Chinese are wild about SUVs, luxury cars, and in the future, many brands also hope green vehicles.
Lamborghini, hoping to cash in on the Chinese taste for bigger cars, for the first time presented the Urus—a luxury SUV concept car.
Ford is a late-comer to the Chinese market, but is hopeful for its future in the country.
Ford Asia chief, Joe Hinrichs, presented four brand new Ford SUVs on Sunday (April22). He was confident about the cars' success.
[Joe Hinrichs, Ford Asia Chief]:
"SUV is one of the fastest growing segments in China, some people think 2.5 million units were sold last year. We've done some research on it, a lot of people are buying an SUV for their second vehicle, when they buy a second vehicle, to have versatility, and have that flexibility with the vehicle. Also people like the higher seating point, they like to see over what's going on in front of them, there's a lot of traffic, a lot of congestion, so they can see what's going on ahead of them,"
The number of SUVs Chinese consumers bought soared to 2.1 million last year. An increase of 25 percent, making for almost 12 percent of total vehicle sales, according to J.D. Power and LMC Automotive.
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The International Automotivemotive Exhibition started on Monday in Beijing. Among the prestigious car brands exsibited are Lamborgini, Rolls Royce and Masserati. With the growing Chinese consumer interest for SUVs, the automobile industry hopes to cash in on Chinese people's taste for bigger cars.
Here's more.
The annual Beijing International Automotive Exhibition kicked off on Monday (April 23). A record number of over one thousand vehicles are competing for the attention of the world's biggest auto market.
Although China's economic growth is slowing, the automobile industry is still hopeful. Wealthy Chinese are wild about SUVs, luxury cars, and in the future, many brands also hope green vehicles.
Lamborghini, hoping to cash in on the Chinese taste for bigger cars, for the first time presented the Urus—a luxury SUV concept car.
Ford is a late-comer to the Chinese market, but is hopeful for its future in the country.
Ford Asia chief, Joe Hinrichs, presented four brand new Ford SUVs on Sunday (April22). He was confident about the cars' success.
[Joe Hinrichs, Ford Asia Chief]:
"SUV is one of the fastest growing segments in China, some people think 2.5 million units were sold last year. We've done some research on it, a lot of people are buying an SUV for their second vehicle, when they buy a second vehicle, to have versatility, and have that flexibility with the vehicle. Also people like the higher seating point, they like to see over what's going on in front of them, there's a lot of traffic, a lot of congestion, so they can see what's going on ahead of them,"
The number of SUVs Chinese consumers bought soared to 2.1 million last year. An increase of 25 percent, making for almost 12 percent of total vehicle sales, according to J.D. Power and LMC Automotive.