The perfect holiday formula is 11 per cent adventure and 24 per cent relaxation

The perfect holiday formula has been revealed - including 11 per cent adventure, 14 per cent cultural exploration, and 24 per cent relaxation.

While 2,000 adults polled also revealed 14 per cent of quality family time would be had alongside 10 per cent focused on amazing food and drinks.

And eight per cent would be attributed to making memories that last a lifetime, with six per cent on trying new things and experiences.

The research was commissioned by Disney Cruise Line as part of a collaboration with first-time cruisers Matt and Emma Willis, who boarded the Disney Fantasy to experience it just before the ship arrives in the UK for its first-ever European summer season.

And the couple took on a series of challenges set by celebrity friends including Colleen Rooney and Rob Beckett, going head-to-head on board before its departure from Southampton on 31st July.

A spokesperson from the entertainment and travel corporation said: "We all dream of that perfect holiday – a chance to switch off, reconnect, and soak up new experiences.

“Whether it’s adventure, culture, relaxation or simply spending quality time with loved ones, it’s clear everyone’s idea of the ‘perfect break’ is a little different.”