On this episode of Entrepreneur Elevator Pitch: On the Street, Tatyana Jones introduces us to DEFI Snacks, a high protein chocolate that aims to disrupt snacking.
With the global health food market being valued at nearly $700 billion, Rogers Healy knows the competition is fierce. But with DEFI already named a Top Product to Watch by Food & Beverage Magazine, could DEFI be the next big disruptor?
Smart business buying starts with Amazon Business. Learn more here: https://entm.ag/amazonbusiness
With the global health food market being valued at nearly $700 billion, Rogers Healy knows the competition is fierce. But with DEFI already named a Top Product to Watch by Food & Beverage Magazine, could DEFI be the next big disruptor?
Smart business buying starts with Amazon Business. Learn more here: https://entm.ag/amazonbusiness
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00:00We got a sweet pitch from one of the founders on the street and I'm gonna let y'all know if it's
00:05actually sweet enough to pursue. My name is Tatiana Jones and I'm the founder of Defy Snacks.
00:09Our high-protein chocolate offers over 25 grams of protein per bag and is made with clean casein,
00:17whey, and buckwheat. We're disrupting a 27 billion dollar category with a guilt-free
00:24alternative. In just three months we've been able to have amazing traction. We were named
00:29top product to watch by the food and beverage magazine and are an over 100 source. The global
00:35health food, healthier food world is valued around almost 700 billion dollars, which is incredible,
00:42but that also comes with a lot of competition. I think trying to be the next disruptor in the
00:45chocolate space is doable as long as you have a ton of money behind you. So those are going to be
00:50a couple of obstacles that Tatiana might face, but I wish her all the best. So even though I'm not
00:54going to be an investor, our friends at Amazon have generously offered a $500 gift card to help
00:59you with the growth of your company. Thank you so much.