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00:00Long time no see.
00:02Long time no see.
00:03It's been 3 or 4 years.
00:04Yes, exactly.
00:05It's been 3 or 4 years.
00:06Wow, you remember me.
00:07Of course, of course.
00:09From FOD.
00:10Yes, yes.
00:11I used to work at a company.
00:13Thank you so much for that interview.
00:15This time, we're going to pick up a certain culture
00:19and learn the depth of that culture from an expert.
00:22Yes.
00:31When did you start listening to hip-hop?
00:34I started listening to hip-hop when I was in Tokyo
00:38and I was looking for a dream job.
00:43Norikiyo-san, Shida-san, Hanya-san, Macho-san, Anarchy-san.
00:49I've been listening to a lot of hip-hop since then.
00:52So you started listening to hip-hop after you left Tokyo?
00:57Yes, that's right.
00:59It's amazing that you've been starring in Shida-san's movie since then.
01:03Shida-san, right?
01:05Yes, Shida-san.
01:07I starred in a movie called Hanatame.
01:11I was under a lot of pressure.
01:13I'm sure you were.
01:15Shida-san is a strange person.
01:19He's an artist.
01:21He asked me what kind of music I was listening to.
01:25Shida-san, I'm so sorry.
01:27I like lip slime.
01:29He said, that's good.
01:31That's good.
01:33I started to like it even more.
01:35I see.
01:37It was really cool.
01:39What kind of people did you meet?
01:41My mother...
01:45What?
01:46No, not my mother.
01:48I used to like my mother a lot when I was sold out.
01:54I can't imitate it.
01:56I can't.
01:58Are you sold out?
01:59I used to like my mother a lot.
02:01I learned that there was something called rap when I was in elementary school.
02:05Since then, I haven't touched it much.
02:07I also left Tokyo.
02:09What?
02:11I don't know why.
02:13Did you meet a bad guy?
02:15No, no, no.
02:16I was doing hip-hop dance.
02:18I was doing hip-hop dance.
02:20Really?
02:21Yes, I was doing this kind of dance.
02:23That's good.
02:25I knew it as a culture, but I left Tokyo to listen to it properly.
02:30I was in the second half of college.
02:32I see.
02:34This is the collective studio.
02:36Collective studio?
02:37Are you collecting something?
02:38Yes.
02:39The collection viewing of art collectors is held regularly.
02:43This time, the collection of Yu Kimoto, the director of the collective studio, is on display.
02:49I see.
02:50It's going to change.
02:52Yes.
02:53I'm going to change the collection of the collector regularly and display it.
02:58It's going to change soon.
03:00There are people who will give a lecture this time.
03:03Can you come?
03:04I'm sorry I can't come.
03:06You can't come.
03:07I'm so happy.
03:08It's difficult.
03:09I heard the lecture in advance.
03:11I see.
03:12Do you know Tsuya-chan?
03:15Tsuya-chan?
03:16I see.
03:17It's like a muscle.
03:18It's like a muscle.
03:19I'm not sure if I'm a senior or junior.
03:22Is there a pattern of Tsuya-chan?
03:25I'm writing a book about hip-hop, rap music, music, and culture.
03:31You're writing a book.
03:33I see.
03:34It's a book of criticism of rap music.
03:36Criticism.
03:37We're going to show you what you've put together.
03:40I'm going to give a lecture.
03:43I'm going to give a lecture, and I'm going to talk about my feelings for hip-hop and my favorite rappers.
03:51I see.
03:52It's like a program.
03:53I see.
03:54It's the first time.
03:55That's right.
04:00I'm Tsuya-chan, a writer.
04:02I usually do research and write about music and the cultural field.
04:07It's not just about music, but it's also about social phenomena and cultural areas.
04:14I usually write a lot of things in terms of research and analysis.
04:20Among them, I have several books on hip-hop and rap music.
04:27I decided to do rap.
04:29I decided to do rap.
04:32I'm writing a book called Speed Vibes Punchline.
04:38By the way, I decided to do rap.
04:41I decided to do rap.
04:43It's a book that analyzes and introduces female rappers who were in Japan a lot.
04:50I've been interviewing various rappers in Japan and abroad.
04:56Today, I'm going to talk about the diversity of rap, including that.
05:05Hip-hop is a culture that was born in New York, USA in the 1970s.
05:11In fact, hip-hop is made up of several elements.
05:15Hip-hop, breakdance, graffiti, and DJ are the four elements that make up the culture.
05:23It's very popular all over the world.
05:26Among them, rap is a style that is close to spoken language.
05:30By stepping on the rhyme, you can create a unique rhythm.
05:34It has been used in various music such as pop, rock, and pop songs.
05:40With such a history, the culture that was originally born from black people in New York has spread to a very wide range.
05:49It is also widely incorporated in various genres such as J-pop and K-pop.
05:55Now, I'd like to explain how the rap developed and re-diversified in Japan, including J-pop.
06:11For example, the idol group YOASOBI.
06:16In fact, rap is also used in this song.
06:41In addition to the rap part, it is a song that was influenced by the rhythm of rap.
06:47If you listen carefully, you can see that it is a song that breaks down the rhythm that is close to spoken language.
06:55I think this is an example of how rap is essential for J-pop and pop music today.
07:03Now, I'd like to introduce you to a lot of songs and learn about the diversity of rap.
07:13I think it's a weakness that has emerged from hip-hop and is now permeating the music that is playing in the streets.
07:28It means that YOASOBI is an idol that is also permeating hip-hop music.
07:36It means that YOASOBI is not an idol representative of hip-hop.
07:40That's right.
07:41It means that YOASOBI is permeating hip-hop music.
07:43That's right.
07:44It is a representative that hip-hop music has been used in music other than hip-hop, such as J-pop.
07:55I see.
07:56I think it's interesting that rap has become something that is easy to listen to in the last 100 years.
08:12That's right.
08:13I think it was a time when CREVA was established.
08:18I think it was a time when CREVA was established.
08:21I think it was a time when CREVA was established.
08:23I think it was a time when CREVA was established.
08:24I think it was a time when CREVA was established.
08:25I think it was a time when CREVA was established.
08:26I think it was a time when CREVA was established.
08:27I think it was a time when CREVA was established.
08:28I think it was a time when CREVA was established.
08:29I think it was a time when CREVA was established.
08:30I think it was a time when CREVA was established.
08:31I think it was a time when CREVA was established.
08:32I think it was a time when CREVA was established.
08:33I think it was a time when CREVA was established.
08:34I think it was a time when CREVA was established.
08:35I think it was a time when CREVA was established.
08:36I think it was a time when CREVA was established.
08:37I think it was a time when CREVA was established.
08:38I think it was a time when CREVA was established.
08:39I think it was a time when CREVA was established.
08:40I think it was a time when CREVA was established.
08:41I think it was a time when CREVA was established.
08:42I think it was a time when CREVA was established.
08:43I think it was a time when CREVA was established.
08:44I think it was a time when CREVA was established.
08:45I think it was a time when CREVA was established.
08:46I think it was a time when CREVA was established.
08:47I think it was a time when CREVA was established.
08:48I think it was a time when CREVA was established.
08:49I think it was a time when CREVA was established.
08:50I think it was a time when CREVA was established.
08:51I think it was a time when CREVA was established.
08:52I think it was a time when CREVA was established.
08:53I think it was a time when CREVA was established.
08:54I think it was a time when CREVA was established.
08:55I think it was a time when CREVA was established.
08:56I think it was a time when CREVA was established.
08:57I think it was a time when CREVA was established.
08:58I think it was a time when CREVA was established.
08:59I think it was a time when CREVA was established.
09:00I think it was a time when CREVA was established.
09:01I think it was a time when CREVA was established.
09:02I think it was a time when CREVA was established.
09:03I think it was a time when CREVA was established.
09:04I think it was a time when CREVA was established.
09:05I think it was a time when CREVA was established.
09:06I think it was a time when CREVA was established.
09:07I think it was a time when CREVA was established.
09:08I think it was a time when CREVA was established.
09:09I think it was a time when CREVA was established.
09:10I think it was a time when CREVA was established.
09:11I think it was a time when CREVA was established.
09:12I think it was a time when CREVA was established.
09:13I think it was a time when CREVA was established.
09:14I think it was a time when CREVA was established.
09:15I think it was a time when CREVA was established.
09:16I think it was a time when CREVA was established.
09:17I don't know if this guy is cool or not yet.
09:21either a rapper or hip hop
09:23Rather, a person you like is a rapper or a person you don't like is a hip-hop or not yet.
09:28Something like that.
09:29something like that.
09:35First of all, the number of rap songs in Japan started increasing in the 1990s.
09:41East End plus yuri's Dayone is symbolic precisely.
09:47This is a song that was a big hit in 1994, but this song is a song that can be sung in a very familiar tone, such as the middle of rap and speech.
10:16I think it's a song that casually incorporates the scenery and events of everyday life in the words and words that come out.
10:33In fact, in 1994, there is another symbolic song.
10:39It's a song called What Happened to Yumi Adachi.
10:46What Happened to Yumi Adachi
10:56What Happened to Yumi Adachi
11:09What Happened to Yumi Adachi
11:23What Happened to Yumi Adachi
11:34What Happened to Yumi Adachi
11:53What Happened to Yumi Adachi
12:06What Happened to Yumi Adachi
12:15What Happened to Yumi Adachi
12:35What Happened to Yumi Adachi
12:52In the 2000s, J-pop began to incorporate rap.
12:58For example, groups such as M-Flow, Harukari, and Béniké made a lot of hit songs.
13:07The common point is how to make rap sound pop.
13:12For example, M-Flow.
13:14The contrast between Lisa, who sings the singing part, and Burkhal, who sings the rap part, is very effective.
13:21In addition, both songs and rap can be heard in pop.
13:25I think that's the point where M-Flow has lowered the quality of rap.
13:30Harukari
13:53Next is Harukari.
13:56Harukari was a group that showed a very interesting sense in the lyrics of the song.
14:07The producers were also very gorgeous.
14:09RIP SLIME's Ryoichi and Fumiya produced it.
14:14Béniké
14:36In addition, Béniké is a symbol of Dreamland, which became a hit as a commercial song.
14:44We produced several songs with pop melodies.
14:49Béniké
15:04In this way, I think we can say that the rap has evolved more and more.
15:11Yumi Adachi
15:13I was surprised to hear that Yumi Adachi has been working since then.
15:19It's hard to dance like that.
15:24That's amazing.
15:27Yumi Adachi's music video is fashionable.
15:30Is that so?
15:31The low-fi feeling is fashionable now.
15:33Is that so?
15:34What?
15:35No way.
15:36What do you think about Arashi?
15:38Arashi is the representative of the most popular rap group.
15:45When we go to karaoke, we sing the rap part better than Arashi.
15:55What do you think about The Pump's If?
15:58The Pump's If is also a rap part.
16:00That's right.
16:01The music video is so interesting that I imitated the music video.
16:07I remember it a little.
16:09I imitated the music video in the mountains.
16:11I remember it a little.
16:14I bought all the CDs, Walkman, MD, MP3, and iPod.
16:23Do you have a cassette player?
16:26I don't have a cassette player.
16:27That's a lie.
16:29I have a cassette player.
16:30Do you have a cassette player?
16:31I have a cassette player.
16:32What?
16:33I used to have a cassette player.
16:35We are the generation that listens to everything.
16:38I was born in the first half of the 1990s.
16:40It's hard to mix music that only artists listen to.
16:47That's right.
16:48At this time, there was a huge gap between underground and overground.
16:55I see.
16:56However, when underground rap became overground,
17:00the general public began to know that there was such an expression.
17:04I see.
17:05It's interesting.
17:07After the 2000s, more and more rap was incorporated into J-pop.
17:18At the same time, there were more and more singers and female rappers.
17:26In fact, in the hip-hop community since the 1990s,
17:31women's rap art was quite active.
17:35HAKU is said to be the origin of female rappers.
17:39She is the only female rapper to participate in the legendary hip-hop event,
17:44Sampin Camp, which was held in 1996.
18:06In the 2000s, female rappers such as Komachi and Dumi became more and more active.
18:30In particular, Komachi released a symbolic song called B-Girlism.
18:37This song is the answer song to the song B-Boyism released by Rhymestar.
18:44It is a song that proudly declares that even women can reproduce hip-hop.
19:01After that, in the 2010s, more and more female rappers appeared.
19:17Among them, the first one to attract attention was A-Witch, which repeatedly released high-quality works.
19:25At first, A-Witch was active as a member of YENTOWN, a collective based in Tokyo.
19:35However, for the first time as a female rapper, she appeared in a one-man performance at the Nihon Budokai.
19:42In addition, she collaborated with female rappers and made works together.
19:49Among them, A-Witch's representative songs are Nene, Lana, and Mari.
19:59This song is a song that promotes the theme of B-Girlism,
20:09and it is a song that proudly declares that women can reproduce hip-hop.
20:18A-Witch collaborated with various female rappers and released songs at the same time as the time when the song was released.
20:43At the same time, there are a lot of collaborations between female rappers.
20:51For example, Nene and L-Teresa's Banana Boat.
20:55A-Witch collaborated with various female rappers and released songs at the same time as the song was released.
21:22In addition, collaboration between female rappers is not only on the street.
21:28There are also movements on the Internet where female rappers collaborate with each other.
21:33For example, Zoom Girls.
21:35In 2020, six female rappers, including VARUNI, ASOBOISM, MARUKIDO, AKKOGORILLA, NAMICHIE, and TAJIMA HARUKO,
21:51used the Zoom screen to express their excitement for society.
22:02In addition, Dr.ANON has also gained great popularity from young people.
22:08Dr.ANON, formed by three rappers, Haku, Konika, and Ego, was asked by many young people via SNS.
22:24Dr.ANON is also a representative example of collaboration between female rappers who have been active during the pandemic.
22:32In addition, there is a program called Rap Star Birth, which is broadcast on Abema as a program that creates the excitement of hip-hop these days.
22:44Among them, the number of female rappers is increasing year by year.
22:49Parallel, which was formed by DEEZA and NANA, is now viral on TikTok.
23:03There are many young people in their teens who sing Parallel by DEEZA and NANA while using TikTok.
23:13I think it can be seen as an example of a new situation in which the form of collaboration between female rappers in recent years has reached TikTok.
23:28What do you like about featuring?
23:30There are a lot of things I like about featuring.
23:33It's the first time I've heard of it, and I've fallen in love with it.
23:39Recently, I've been listening to Aiden.
23:41I really like it.
23:43Hi-yah!
23:44Hi-yah! Hi-yah!
23:45That's right, that's right, that's right.
23:47Aiden is awesome.
23:48It's like, oh, my God.
23:49He's the Paisen of Nagoya.
23:51Is it me?
23:52I'm the Paisen of Nagoya.
23:54I'm from Nagoya, and Aiden is from Chiba.
23:56I'm Nagoya.
23:57Yellow Bugs is a representative of Nagoya.
24:05He's the representative of Nagoya.
24:07It's like, oh, my God.
24:08I'm the Paisen of Nagoya.
24:09Do you have anything?
24:11I wonder what it is.
24:12I think Nene was in a collaboration with Eiichi in Poison.
24:17I thought it was really cool, so I listened to Yurufuwa Gang again and thought I liked it.
24:24Do you listen to female rappers' songs?
24:27I don't know if it's because I'm a woman or a man, but I listen to Eiichi's songs.
24:34I also listen to Anarchy's songs.
24:37I also listen to Nana's songs.
24:44Did you listen to the narration of the rap star's birth?
24:48Yes, I did.
24:50I also listen to Nana's songs.
24:53It's not because I'm a woman, but I really like Eiichi.
24:59I went to the Budokan one-man show alone.
25:02Please invite me.
25:04I can't invite you.
25:06I'm looking forward to it.
25:08I was really looking forward to it.
25:10I was waiting in line.
25:12Two men in front of me picked me up and said,
25:15Are you alone?
25:17I said, Let's exchange Instagram.
25:19We exchanged Instagram.
25:21The two men in front of me were surprised.
25:25A 30-year-old woman picked me up.
25:27That's good.
25:29It's beautiful.
25:31It's like AUH.
25:33That's good.
25:35It's like Eiichi's mother's voice.
25:38Mother's voice?
25:40Isn't it overflowing?
25:42It's a mother's voice that embraces everything.
25:44Is it love?
25:46I don't feel that.
25:48I think it's cool to be a king with a trembling hand.
25:54I see.
25:56What about me?
25:58Before I go to work,
26:00Especially before a very stressful and important job,
26:02I always listen to a song called 44 Verse by Eiichi.
26:06I raise my feelings.
26:08I think I'm going to be a legend.
26:10That's good.
26:12It's hot.
26:14That's really good.
26:16I see.
26:18It's great to be empowered.
26:20It's amazing.
26:27In the 2020s,
26:29Not only the hip-hop community,
26:31In addition to that,
26:33The culture of rap has expanded.
26:37It's a situation where rap has spread because of the genre.
26:43Among them,
26:45For example, rap is now spreading to idols.
26:49There is Decal School in the group that adopts rap as an idol.
26:55It's a group of women.
26:57With men.
26:59As a mixed group of men and women.
27:01It's like a rap.
27:03Idol Group X Rap
27:05It's a form of evolution.
27:07It's a being who represents.
27:19The 7 members of XG, who are active worldwide as a dance and vocal group, are also involved in the idol group.
27:42XG has received a lot of support from all over the world by expressing a world view that includes very high skills and visuals.
27:54In addition, rap has spread to the VTuber, that is, the virtual YouTuber field.
28:16For example, the representative example is Peanuts-kun.
28:20Peanuts-kun originally started his career as the protagonist of a self-produced short anime called Peanuts-kun, which wants to be fashionable.
28:29After that, while releasing rap songs, he also appeared in the hip-hop event Pop Yours.
28:46Peanuts-kun, who started his career as the protagonist of a self-produced short anime called Peanuts-kun, also appeared in the hip-hop event Pop Yours.
29:06In this way, the hip-hop and rap culture, which originally started from the street, is now expanding on the Internet, and the wall between the street and the Internet is disappearing.
29:24In addition, there are also newcomers who rap using Vocaloid.
29:32In recent years, hip-hop has become a trend to rap using an effect called auto-tune, which processes the voice.
29:44It is a situation in which the trend of rapping to Hatsune Miku and Vocaloid is naturally accepted.
29:57In particular, Yanagami Yuki is a representative producer.
30:02Yanagami Yuki is a musician who supports various Vocaloid, but he is one of the most popular rap songs using Hatsune Miku.
30:17In addition, there is also a situation in which rappers collaborate with Hatsune Miku.
30:25For example, Haruko Tajima also released a song called Yaru Ninja using Hatsune Miku.
30:56Recently, various rappers are trying to find out how to create a new rhythm with rap.
31:05Among them, Vocaloid rap is often a song that you can hear an interesting rhythm that humans can never reproduce.
31:15What do you think?
31:17Oh, I see.
31:20It's an era where rap is diversified.
31:24Vocaloid has also emerged.
31:27It's an amazing era.
31:29Peanuts was pretty good.
31:31It was good.
31:32It's before rap, isn't it?
31:34I laughed because it was good.
31:38For example, in Hollywood, I remember that the actors and actresses were doing various strikes to get jobs.
31:49Is there anything like that?
31:51Do you think your job can be taken and changed by AI or technology?
31:57I think anyone can be taken and changed.
32:00Is that so?
32:01I think anyone can be taken and changed.
32:04For example, I'm going to shoot a video today.
32:08I'm going to take a 360-degree shot.
32:10I'm going to take a 360-degree shot.
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36:58me
37:05It's been a long time.
37:08please
37:09Please wait.
37:10Come back.
37:12What kind of flower would you like?
37:14For example, this year's film, AKA Yukiko, is a work in which a female elementary school teacher raps to overcome her life's doubts and worries.
37:32In the past, there have been several films that have been based on rap and rappers, but I don't think there have been any cases where an elementary school teacher raps.
37:45Before we get to the question, let's check what we studied the other day.
37:53There was a basic idea of SDGs, right?
37:57Do you remember what it was?
38:02Go home now.
38:06My name is MC Summer. I'm a beginner rapper and a first-time teacher.
38:11I'm scared of the difference in level. I'm always scared, but I'm not confident every day.
38:17But when I rap, I'm different from usual.
38:21I'm going to leave my true feelings here.
38:25I've introduced you to the flow of times when rap has spread across various fields beyond hip-hop culture.
38:41I think there are two reasons why it's so widespread.
38:47The first reason is that rap has an interesting possibility as a rhythm.
38:53The second reason is that various genres of beats and tracks are common on the Internet.
39:04I feel that rap is an art form that still has potential for self-expression.
39:12The second reason is that you can say what you really want to say.
39:17The third reason is that you can use specific adjectives to express yourself.
39:24The fourth reason is that you can say straight messages that you can't say in other genres.
39:30I think that's why rap is now a big possibility for young people.
39:39I think that's why rap has spread across various fields.
39:44I hope that we will continue to expand the possibilities of rap to more diverse genres.
39:53How do you feel when you listen to rap music?
39:56When I listen to rap music, I feel good when I hear the sound of people talking, walking, and breathing.
40:12I feel the same way when I watch a play.
40:16I feel the same way when I watch a comedy show.
40:20When I watch a play, I remember the lines, but there is a sound that is only there.
40:33Is it a sound that can only be produced on the spot?
40:36I don't care what kind of person I am, but when it comes to works, I have to do my best because I'm a director.
40:50When I listen to rap music, I feel good when I hear the sound of people talking, walking, and breathing.
41:02I feel good when I hear the sound of people talking, walking, and breathing.
41:17When I listen to rap music, I feel good when I hear the sound of people talking, walking, and breathing.
41:26Actors have one voice, two faces, and three appearances.
41:32I don't know who said this, but I heard it from someone.
41:36I'm conscious of it, but it's just a voice.
41:44I think it's more of a voice that doesn't have a habit than a voice I made.
41:54I don't know if it's my voice, but I change my voice according to what I read.
42:02I'll go back to the rapper.
42:05The voice of my favorite rappers is special.
42:14So I can't lose to the track.
42:18The track has a Japanese sound, and it's on the Japanese sound.
42:23You can tell right away.
42:24It's like a producer tag.
42:28He expresses it with his own voice, so he's an artist.
42:32I really like it.
42:34It's on the beat.
42:38It's a hip-hop rap that's full of his personality.
42:48It's like a weapon.
42:51This is probably rap.
42:53It's like a tool.
42:56I think it's hip-hop to have something in the process of his life.
43:05I've seen a lot of people do that.
43:10After all, it's important who says what.
43:15It's simple.
43:17One of the expressions of music is rap.
43:20It's very diversified.
43:22The rap that connects to the reality and personality of hip-hop is unique to that person.
43:32It's the same thing.
43:34I can't talk about it together.
43:37I think that diversified rap can go back to hip-hop and make hip-hop more exciting.
43:45I can't do it together, but I think it's something that works well for each other.