Negosyo Tayo | Influencer Marketing Business - video Dailymotion

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Transcript

00:00For those who are business-minded Filipinos,

00:02know the story of an influencer marketing services business owner

00:07and the breadth of our knowledge when it comes to marketing and entrepreneurship.

00:11Joining us is Dian Medina, Illustred.

00:14Let's talk business.

00:22So Ms. Ace, can you tell us first your background?

00:24How did you start with this kind of business?

00:26I really started as a blogger in 2001.

00:29I was 11 years old then.

00:31And when I started, of course,

00:33we were just telling stories to our internet audience.

00:36There wasn't much social media yet,

00:38it was really just blogging.

00:40Then I realized with the advent of social media,

00:43there were so many opportunities.

00:45So I said, you know,

00:47it's good to explore these opportunities.

00:49And then because social media grew,

00:51brands also got interested in it.

00:53And the rest is history.

00:55How did you come up with the idea of entering into an influencer marketing business?

01:002011.

01:022011 was also the year that we started

01:05creating events with influencers

01:08whom we were just friends with before.

01:10Then we saw that

01:12our business friends

01:15and influencers who became a community,

01:17they seem to be having fun interacting with everybody else.

01:21So I said,

01:22you know, we have an opportunity here.

01:23Why not create this event all the time?

01:26It all started, you know, as a passion.

01:28Correct, yes!

01:30You get to do what you love to do

01:31and at the same time, you earn.

01:33Correct.

01:33And it became a business.

01:35How were the struggles and challenges?

01:37What are the unforgettable moments you can share with us

01:41when you were starting?

01:42One of the really remarkable moments is

01:45because I'm a woman,

01:47so it's hard in a generally male-dominated industry

01:52like business.

01:54Secondly, when I was starting,

01:56I was still young.

01:58And so it's always inevitable

02:01when you're young, to underestimate.

02:03So for me, those were the challenges.

02:06Of course, there are the challenges of money.

02:08When you're just starting,

02:09you don't really have that much money.

02:11But they say,

02:14just fight,

02:15and we did.

02:16One of the challenges, I guess, would be the pandemic.

02:19How did you stay afloat during the pandemic?

02:21That's when we felt growth.

02:22And we saw growth that we've never seen before.

02:25This is also the rise of social media.

02:27This is also the sudden increase of creators.

02:30During the pandemic, there were suddenly a lot of TikTokers.

02:32There were a lot of YouTubers.

02:34People had nothing to do at home.

02:36We had so much time.

02:37They had so much time, right?

02:39That's why a lot of netizens became creators.

02:43So it was also, honestly, a very good time for growth for us.

02:48There were more creators, more opportunities.

02:51People became more aware of the internet,

02:54and screens in general.

02:56So, honestly, the pandemic really was the growth spurt

03:01that we were waiting for.

03:02Why is it important for every Filipino to start a business?

03:06I think in business,

03:08there are unlimited opportunities to make money.

03:11It depends on hard work,

03:13perseverance,

03:15and maybe luck.

03:18It's also an opportunity for you guys

03:20to really make an impact.

03:22In my business, I felt or experienced

03:25that I can have this kind of effect

03:29that I'm doing for other people.

03:36Don't worry about things that you can't control,

03:39but focus on the things that you can do.

03:42That's what the business owner, Ms. Ace Gapos, taught us.

03:47We will share more business stories and business tips

03:50in our next episode.

03:52So, let's go!

03:53Let's do business!

Negosyo Tayo | Influencer Marketing Business

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