(Adnkronos) - A Milano la prima edizione del Digital journalism festival; Cosmetica, l'appello di 16 grandi aziende all'ue per un dialogo Strategico; LE DIV4S celebrano i 300 anni di "Le Quattro Stagioni" di Vivaldi con "The 4 Seasons"; Sostenibilità: favorire utilizzo del legno per crescita Appennino centrale; Robotica domestica, Roborock lancia a Milano nuova gamma di prodotti intelligenti.
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00:00In Milan, the first edition of the Digital Journalism Festival.
00:19Cosmetica is the appeal of 16 large companies for a strategic dialogue.
00:25The Divas celebrate the 300th anniversary of the four seasons of Vivaldi with The Four Seasons.
00:31Sustainability, favoring the use of wood for growth in central Athens.
00:36Domestic robotics, Roborock launches a new range of smart products in Milan.
00:45Connecting those who innovate in the communication sector with those who want to better understand the world of information.
00:52The first edition with these assumptions comes from an idea of journalist Francesco Giano and the Digital Journalism Fest.
00:58An appointment conceived during the pandemic that took shape for the first time live at the Milan Cultural Center.
01:06A festival full of meetings, masterclass panels and live podcasts focused on social journalism and artificial intelligence.
01:15Surely there will be a second edition, I have already thought of it as the first of a series of editions.
01:21There are many topics to talk about, artificial intelligence, there were super curious people about what was happening.
01:28The challenges are not missing, so the appointments will not be missing.
01:31From the point of view of the challenges of journalism, there is artificial intelligence on the one hand,
01:35on the other hand, the platforms, how a journalism can be sustainable on the platforms economically,
01:40and also how to maintain the creative ferment within ecosystems where even thanks to technology,
01:45we sometimes risk doing too many similar things.
01:48With the participation of young people committed to the work, both eager to learn how to manage digital communication,
01:55taking advantage of its positive potential.
01:57We know that digital communication channels have a great potential, but they also hide several insides.
02:07In recent days, the results of a study were published,
02:12a study promoted and carried out by the Otoniolo Institute and the Catholic University,
02:17which says, for example, that a boy out of three, a teenager for the most part,
02:22puts a like to fake content, to fake news.
02:27And this you understand well what considerations and conclusions can lead to the long run.
02:32So we need to educate also from this point of view.
02:35Obviously not only young people, because even adults often have this problem.
02:40So digital communication is a tool that we must learn to manage well.
02:46Participating in this festival with Francesco Giano is also an opportunity to learn how to make better digital communication.
02:55Artificial intelligence and new technologies are at the base of the rapid transformations
03:00that are taking place in the world of information and not only.
03:04This event is an important moment, a moment of dissemination of information.
03:08It is important to disseminate and inform about technological development,
03:13about the impact of new technologies, because they will change our lives and it is important to be here.
03:20Brussels receives the appeal of 16 large cosmetics companies
03:23for the opening of a dialogue on the impact of European legislation on the sector.
03:28From the L'Oréal Group to Givaudan, from IFF to Bayersdorf.
03:32All gathered in the Value of Beauty Alliance.
03:35Now they ask the European Union to take a step back on several legislative acts.
03:40First of all, the new Directive on the Treatment of Refluent Waters,
03:44which from 2028 will extend to producers the responsibility and costs of reducing micro-pollutants.
03:50An unfair legislation, says the industry,
03:53because it limits the pollution only to cosmetic and pharmaceutical companies.
03:58Our message is to make sure that policy makers and whoever is involved
04:03in writing the regulations to the European Community
04:07is aware of the impacts that the regulations have on such an important industry.
04:12An industry that generates a pile in Europe of over 180 billion,
04:16which employs more than 3.2 million people.
04:19Among other things, 12% have less than 25 years,
04:22which, compared with the European average of 8%,
04:24means that it is an industry that also employs young people,
04:26which gives work force to the young people of the European Community.
04:29In a context where economic turbulence is the order of the day,
04:33companies ask for a strategic dialogue on the sector,
04:36obtaining the same table of comparison that the European Commission has granted
04:40to the sectors of agriculture and automotive.
04:43It is necessary to ensure that the chain of value, beauty and care of the person
04:47can maintain its position of leader on the global scene.
04:51The potential of cosmetics makes the European Union
04:54the largest exporter of beauty products and care of the person in the world.
04:58This sector represents 1.5% of the Italian GDP,
05:03this sector represents 50% of the products that are used in the world,
05:09so Italy must preserve it, protect it and promote it in various activities
05:14and on this there will be the maximum attention on my part,
05:18in the commissions of which I am a member, public health and environment,
05:22so that the Italian system can be further enhanced,
05:27which in cosmetics is the world-leading axis.
05:32To sensitize the European Executive led by Ursula von der Leyen,
05:36the Alliance approached Brussels with a study on its socio-economic impact,
05:40a sector that has resisted the challenge of sustainable packaging,
05:44has seen its introits grow by 30% compared to 2013,
05:48with a turn to make equal to the internal product of Lithuania,
05:52and that invests 2.5% in research and development compared to the average of other sectors.
06:00On the occasion of the 300th anniversary of the publication of the four seasons of Antonio Vivaldi,
06:05the vocal group The Divas Italian Sopranos presents The Four Seasons,
06:09a musical experience that founds lyric innovation in a unique celebration of the famous opera.
06:14The event, curated by Four Opera Management with arrangements signed by Maestro Molinelli
06:19and organized in collaboration with the Chamber of Commerce of Rome,
06:22took place in the suggestive room of the Temple of the Virgin of Sabina Adriana in Piazza di Pietra.
06:27Through a modern and engaging interpretation,
06:29The Divas have offered the public a musical journey that unites the classical tradition with the contemporaneity,
06:35reinterpreting Vivaldi's masterpieces with a touch of originality and refinement.
06:39The group debuted in Rome in 2008, alongside Maestro Andrea Bocelli.
06:43Since then, their concert activity has affirmed itself internationally with prestigious collaborations.
06:49Their voice has resounded in the most important theaters in the world,
06:52making them one of the most famous female crossover ensembles.
06:56The genesis of The Four Seasons comes from the vision of their producer Francesca Volpini,
07:01a violinist by training, who imagined a vocal transposition of Vivaldi's Four Seasons.
07:06I thought of forming a group on the falsa riga of Il Divo, which is an American tenor quartet.
07:15I conducted auditions with my colleagues Carlo Bernini and Marcello Rota,
07:20who do a classical crossover with me.
07:23We selected these artists and began a long study process.
07:29Today the divas Italian Soprano are positioned as a crossover quartet, among the first in the world.
07:37Maestro Molinelli's writing did not make up for the difficulties,
07:41but the vocal group accepted this challenge with enthusiasm
07:44and after months of intense work to adapt Vivaldi's Four Seasons to their vocality,
07:48the concerts finally arrived.
07:50We have known each other for many years, we have worked together, side by side,
07:55on various stages, various countries, various cities.
07:59This idea of Four Seasons comes from our manager, who is also a violinist,
08:05so he was able to create, to put in voice, four seasons that have never seen this version sung.
08:18After Rome, the tour will touch prestigious locations in Mantua and Bari.
08:22In addition, a collaboration is expected with Maestro Alessandro Quarta
08:25for a still top-secret project, but which promises to be striking.
08:29With this new musical adventure, the divas once again confirm their role
08:33as ambassadors of Italian excellence in the world.
08:37To promote the use of wood in the building of the largest construction site in Europe,
08:41that of the Sisma crater in 2016-2017, in the central Apennines.
08:45This is the purpose of the ordinance issued by the extraordinary commissioner Guido Castelli,
08:50which provides a 10% bonus on the contribution to the construction of important wooden structures
08:55in the event of demolition and reconstruction,
08:58as well as a 10% bonus on the contribution to the construction of the construction site.
09:03in the event of demolition and reconstruction,
09:06of private buildings with a state of damage L4,
09:09that is, buildings with serious damage and structurally compromised.
09:13This is an action that, together with others,
09:15is aimed at valuing a sustainable and anti-seismic material,
09:18which in that area of 8,000 square kilometers represents the most important local resource.
09:24This was discussed during a meeting with the press at the seat of the Masaf,
09:28in the presence of Minister Lollobrigida.
09:31We want to value the territory affected by the earthquake.
09:34Finally, we have an efficient commissioning structure
09:36that brings home results for populations affected by the earthquake,
09:40obviously first on the human level of the people who have been affected,
09:47and then on the economic level.
09:49Relaunching these areas means recreating an economic condition of livability,
09:53even inverting what was a flow not exclusively linked to the earthquake,
09:57in order to depopulate the areas.
10:00The use of the wood line, which again is a correct management of the forest,
10:04I do not abandon it to itself,
10:07but the management to allow to strengthen this type of fundamental aspect
10:13to counteract the hydrogeological dissent, is also to create an economy.
10:17In addition to the primary goal of the material reconstruction,
10:20the Meloni government, entrusted to the extraordinary commissioner for the 2016 earthquake, Guido Castelli,
10:25also has the task of carrying out the economic and social repair of the central apennine.
10:30We have to rebuild the houses, we have to do it in time,
10:33according to the criteria of quality and anti-earthquake.
10:35From this point of view, the wood is certainly the protagonist,
10:38but we also have to take care of the regeneration of those communities
10:42that even before the earthquake were weakened,
10:45in particular by a demographic crisis that seemed to leave no room.
10:49We have encouraged the choice of those who want to rebuild the wood,
10:53in a safe and consistent way with this strategy,
10:56but we have also entrusted to four lines the task of extracting and valuing the wood material
11:03that we hope can be used, not only for energy reasons,
11:08through the pellet, but also for biodiversity.
11:11We want a crater that is therefore safer, also thanks to a wood that must be known.
11:16The agreement with the wood line is very important for Federlegno Arredo,
11:20as it puts in the center the construction of wood,
11:23which in Italy is especially difficult to set foot on.
11:26This is an excellent opportunity to highlight the constructive qualities of wood,
11:31and that are above all in this, let's say,
11:36alas, misfortune that happened in such a vast Italian territory,
11:41can be an initiation of reuse of this precious material,
11:46and that we are, in fact, that in our line,
11:49it basically goes from the tree to the finished product, which are the furniture.
11:53However, in the field of construction, we would like this to be further encouraged.
11:58So this initiative, which is a symbolic initiative,
12:01symbolizes the fact of being able to reintroduce the wood as a noble material,
12:07in a much more prevalent way than what has been done in the last 50 years.
12:13Roborock, world leader in ultra-intelligent home robotics,
12:18launched in Milan a diversified range of products that wants to meet everyone's needs,
12:24starting from the top-of-the-range series of Saros vacuum robots,
12:28which makes very thin devices of only 7.98 cm,
12:33with advanced mapping technology and obstacle recognition,
12:38to the Curve series, which combines functionalities with an attention to aesthetics,
12:43as well as the series of F25 floor washers,
12:46to meet the needs of those who want to combine control and simplicity in terms of cleaning.
12:52Last but not least, which will arrive in the next few months in Italy,
12:55Saros Z70, our greatest innovation,
12:58what leads to a new era, which is a bit the theme of our event,
13:03the sector of vacuum robots, which become not only cleaning tools,
13:07but also smart partners.
13:09In fact, thanks to Saros Z70, a robotic arm is able to move objects on the floor
13:15and place them in the defined areas.
13:17Smart cleaning can also help to flatten the load barrier of home care,
13:22in Italy still brought, for the most part, by women,
13:26as emerged from the DOCSA survey,
13:28dedicated to the propensity of Italians to the adoption of these new technologies.
13:33Another thing that emerges very interesting is the low fear of technology by Italians.
13:40We have an important section, which are the pragmatists,
13:43they emerge as those who want to be reassured before adopting innovation,
13:48and they are the majority, about 60%,
13:51and there, obviously, the whole field of communication, reviews,
13:58influences that can explain what they do,
14:01how they are used to lower the fear barrier
14:04and also ensure the effectiveness of these tools, can be helpful.
14:08But we also have a very interesting and also wide section,
14:12because it is 1 in 4, 25%,
14:14that today in Italy declares itself techno-enthusiastic.
14:16Why? Because it adopts the technology even at the dawn.
14:19And in Italy, the interesting thing is that we are a bit more pioneers,
14:22a bit also with the smartphone world,
14:24because we are among the western industrialized countries,
14:27we were the first to adopt it massively,
14:29to reach almost 90% penetration.
14:33Roborock, arrived in Italy in 2024,
14:36wants to enrich people's lives with its innovative portfolio
14:40of robot vacuum cleaner, floor washer and wireless vacuum cleaner,
14:44and in a single year recorded a growth of 150%.
14:49Looking at the future of 2025,
14:51we aim to expand our sales network
14:53and our services on the territory,
14:55to offer Italian customers the best products and services,
14:58designed to meet their needs.