日経スペシャル もしものマネー道 もしマネ 2025年3月16日 「おたべ」＆「京ばあむ」で100億円！有名京都みやげ誕生秘話
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TVTranscript
00:00This is Otabe, which is wrapped in Tsubu-an with raw Yatsuhashi.
00:06This is Kyo-Berm, which has become a new favorite of Kyoto Miyage since its release in 2008.
00:12Do you know what these two have in common?
00:17I don't know anything other than Kyoto.
00:19Kyoto?
00:20Not Kyoto.
00:21Do they use matcha?
00:23I think it's Nikkei.
00:24It's close to Nikkei.
00:27Actually...
00:29Actually, our company makes these two products.
00:33The same company?
00:34Yes, both are made by the same company.
00:39Bijuu, which is based in Kujo, Kyoto.
00:44Mr. Sakai, the third president of the company.
00:47Mr. Moshimane, this time.
00:50How much do Otabe and Kyo-Berm sell?
00:55They have sold more than 100 billion yen in total.
01:02Wow, they are very popular.
01:05Otabe was created by my father.
01:09I heard that my father had a hard time creating it.
01:12Kyo-Berm has become my favorite.
01:15I didn't have any know-how, so I had a hard time creating it.
01:19Moshimane, if you can imitate something.
01:32It is the 28th year of the Showa period, when the scars of the war still remain.
01:42Good morning.
01:44Let me arrange this for you.
01:47Finally, we are back in the city.
01:51This is the Daibukko of the post-war period.
01:54Mr. Sakai and Ms. Harue, who used to run a confectionery store in Rokkaku, Kawaramachi, Kyoto.
02:01Oh, they are selling Yatsuhashi.
02:05I will buy Yatsuhashi as a souvenir.
02:09Are you going on a school trip?
02:11Where are you from?
02:13I'm from Tokyo.
02:14Oh, I see.
02:16After the war, when the world calmed down a little,
02:19students started coming to Kyoto for school trips,
02:22and the demand for souvenirs increased.
02:27Yatsuhashi is a must for souvenirs.
02:31In this era, Yatsuhashi was placed in every souvenir shop.
02:37My grandfather's favorite job was a coffee shop.
02:40He started a coffee shop with a year-end wish.
02:43It was in the 13th year of the Edo period.
02:45As you know, the war broke out,
02:48and people couldn't afford to buy coffee or sugar,
02:51so they closed the shop.
02:53After the war, they didn't reopen the coffee shop,
02:56but they reopened the ice shop where they sell Yatsuhashi.
03:01The business was going well, but...
03:08I bought Yatsuhashi, too.
03:13You didn't make it yourself, did you?
03:14No, I didn't.
03:18What's wrong?
03:19You look so sad.
03:22I know.
03:27If I had bought it from someone else,
03:29I wouldn't have been able to sell it to a souvenir shop.
03:35If I was going to sell it,
03:37I should have made it myself.
03:41Are you going to be a Yatsuhashi maker, too?
03:46Yes.
03:49Yes.
03:50With this in mind, he decided to move to the manufacturing industry.
03:57Yatsuhashi sells well,
03:59so we specialized in Yatsuhashi and started making Yatsuhashi ourselves.
04:05At that time, there were 35 companies that made Yatsuhashi.
04:09We started as the first company to make Yatsuhashi.
04:14The first company to make Yatsuhashi...
04:18But after that,
04:20the first company to make Yatsuhashi opened a new path.
04:35How's it going?
04:36How's it going with making Yatsuhashi?
04:39Well...
04:42I wanted to make a lot of Yatsuhashi,
04:45but I needed someone to help me.
04:48At that time, Yatsuhashi was made by hand.
04:51It was difficult to make Yatsuhashi,
04:53but we found out how difficult it was to use baking powder.
04:59There's a limit to making Yatsuhashi by hand.
05:03It's difficult to make Yatsuhashi by hand.
05:07I thought I'd make a machine for Yatsuhashi.
05:11Can you make Yatsuhashi?
05:13If I don't make anything, it's a waste of time.
05:16I have no choice but to make Yatsuhashi.
05:20Yes.
05:21Because there was a company called Saikouhatsu,
05:24he decided to become a machine maker for the first time in the industry.
05:27It was difficult to make Yatsuhashi by hand.
05:29I think it was difficult.
05:31I asked a friend of mine to make Yatsuhashi,
05:34and he made a prototype.
05:36He made several prototypes,
05:38and I think he brought them to completion.
05:41I guess he liked to think.
05:45After a lot of trial and error,
05:47he was able to make Yatsuhashi,
05:50which is about three times as good as hand-made Yatsuhashi.
05:53What kind of Yatsuhashi is it?
05:56And the production efficiency was dramatically improved.
06:01But...
06:04It's not selling as well as I thought.
06:07Why?
06:12As expected, it was a high-tech manufacturer,
06:15and it was difficult to sell the famous Kyogonomi Yatsuhashi.
06:20Kyogonomi Yatsuhashi.
06:23After all, Yatsuhashi can't be a match.
06:29Since then,
06:30manufacturing has become a necessity for new products in place of Yatsuhashi.
06:37But time has passed without finding a new masterpiece.
06:45In the year 1948,
06:47his son, Eiichi, also helped with his work.
06:51With the birth of his son,
06:53the times have changed dramatically.
06:58Dad, I got a letter.
07:03It's a letter to recruit tenants.
07:06Recruiting tenants?
07:10This letter is the turning point.
07:14What's inside?
07:17I'm building a health center in Biwako-ku,
07:20so I can't recruit tenants.
07:23Biwako?
07:25Shiga?
07:26Dad, isn't this a chance?
07:29What do you mean?
07:31Yatsuhashi doesn't sell in Shiga.
07:34Until then, Yatsuhashi was sold in Shiga,
07:38but it wasn't cheap enough for tourists to buy.
07:45But now...
07:48Yatsuhashi doesn't sell in Shiga.
07:50That's why I won't sell sweets other than Yatsuhashi.
07:54Why don't you try making a new product instead?
07:59A new product?
08:01Dad, you said Yatsuhashi can't be a match, right?
08:06That's true.
08:09And so, they decided to make a new product instead of Yatsuhashi.
08:18It's raw.
08:19I didn't know Yatsuhashi was so hard.
08:23They started developing a new product.
08:28There are a lot of elderly people in health centers.
08:32I think it's better to make sweets that aren't hard.
08:35Also, it's important to be able to make them as easily as possible.
08:42When they first joined Yatsuhashi,
08:45they learned how hard it is to make sweets,
08:48so they decided to make sweets that anyone could easily make.
08:54Sweets that are easy to make and everyone wants to eat?
09:05Yatsuhashi
09:09That's it!
09:12Dad, let's sell raw Yatsuhashi.
09:16Raw?
09:17Wow!
09:20The first thing that caught Aichi's eye was raw Yatsuhashi.
09:26At the time, everyone knew that raw Yatsuhashi was delicious.
09:32But...
09:34It wasn't sold as a souvenir.
09:38Yatsuhashi makers sold it to their neighbors.
09:44But it was delicious, but they didn't sell it?
09:46They didn't sell it on the market.
09:49That's right.
09:50Raw Yatsuhashi didn't sell on the market.
09:56Yatsuhashi was originally grilled and crispy.
09:59Yatsuhashi?
10:00If you say Yatsuhashi, I think this is it.
10:03Right?
10:04Yatsuhashi because it's grilled.
10:07No, no.
10:08Even if you sell only raw Yatsuhashi, it won't sell.
10:11It's different from selling only raw Yatsuhashi.
10:17Wait a minute.
10:19And so, what did Aichi take out?
10:29Try it.
10:38This is...
10:41It's delicious!
10:42Oh, wow!
10:43It's like anko.
10:47Here, Aichi also showed his flexible way of thinking.
10:53He didn't just sell Yatsuhashi raw.
10:56He put his favorite Tsubuan on raw Yatsuhashi and folded it into a triangle.
11:02It's easy to make.
11:03I thought it would go well with Tsubuan, so I ate it with Tsubuan.
11:06It was delicious.
11:08Don't you think this is good?
11:11Now, the idea of wrapping anko in raw Yatsuhashi dough has become commonplace.
11:18But at this time, it was a novel idea that no other manufacturer had done.
11:23That's right.
11:24If you do this, you don't waste the ingredients.
11:26You just put anko in it and fold it, so you can make it even if you're not a craftsman.
11:30That's true.
11:31Okay, let's make this a product.
11:35You're a good boy.
11:36And so, raw Yatsuhashi with a light taste of Tsubuan was born.
11:44It's sweet.
11:45It's delicious.
11:47When I was a kid, I felt like I was an adult.
11:51I understand.
11:52The more I become an adult, the more I feel delicious.
11:56Even if you want to stop with one, you always eat two or three.
12:00That's right.
12:01It's delicious, isn't it?
12:02It doesn't end.
12:03The name of the product was decided to be eaten.
12:07It's delicious.
12:08It's delicious.
12:10My grandfather came up with the name.
12:13The hint was Osaka's Kura Wanka Mochi.
12:17Kura Wanka means that it's easy to eat in Kyoto dialect.
12:21He wanted to make it easy to eat.
12:26So I named it Otabe.
12:29Here's a quiz for Mr. Masuda.
12:33The name of the product was decided to be Otabe.
12:37It was related to a snack that was born in Osaka.
12:41What is it?
12:45A snack?
12:47Three letters.
12:48A snack?
12:51A snack?
12:52The biggest one was a snack called Guriko.
12:55I thought three letters would be better than five letters, so I named it Otabe.
13:00The hint was Guriko.
13:05So the name was decided.
13:08In the end, the problem of not being able to cook because of the raw Yatsuhashi was not solved.
13:18The next year...
13:21Mr. Eichi.
13:23Otabe is very popular.
13:26Mr. Eichi, you did it!
13:30Now I'm one of the representative souvenir makers in Kyoto.
13:37But I didn't know you were going to compete with the raw Yatsuhashi.
13:42No, no, it's exactly what I wanted.
13:45Because...
13:49Because...
13:51I see.
13:52I see.
13:55Here is the question.
13:59Otabe, the representative souvenir maker in Kyoto.
14:05Despite not being able to cook, why did it become so popular?
14:11Actually, you can eat it even if you grill it.
14:13It's delicious even if you grill it.
14:15It's like a baked mochi.
14:17I see.
14:18No.
14:19No?
14:20It's not.
14:21It's not.
14:22It's not.
14:23It's not cool.
14:25I'm sorry.
14:26You said it with a smile.
14:28You didn't even speak.
14:30You just said it.
14:32Don't say it's not cool.
14:34What is it?
14:36I got it.
14:37Go ahead.
14:38You can buy souvenirs all over the country.
14:43But you can only buy them in Kyoto.
14:47I see.
14:49So?
14:50So?
14:51So I feel like it's precious.
14:54You can only buy it here in Kyoto.
14:56So I'm grateful.
14:57That's why it's popular.
14:58It's popular.
14:59This quiz might have been a little difficult.
15:02It's not?
15:03It's not.
15:04It's cool.
15:05It's cool.
15:06If you say that, we can't do the quiz show.
15:09It's the face.
15:10It's the face.
15:11You have to say it with your face.
15:13It's the face.
15:15The reason why otabe sold so well even though he didn't feel good about it.
15:21Why did you think otabe would sell so well even though you didn't feel good about it?
15:26That's because...
15:29It's the Shinkansen.
15:31What do you mean?
15:33It's a famous super express train.
15:37Yes, the opening of the Shinkansen.
15:41It took about 6 hours for the Tokyo-Kyoto line to open.
15:52On top of that, it was a must-visit place for business trips.
15:56There were only souvenirs and daily necessities.
16:01The Shinkansen opened in the year 1939.
16:05The Tokyo-Kyoto line was connected in about 3 hours.
16:11It was like a day trip.
16:13I think that's a big deal.
16:15Yes, thanks to the possibility of a day trip,
16:18even if you didn't feel good about it, you could buy it as a souvenir.
16:25In the 10th year of its release, the sales reached 1.5 billion yen.
16:30The Shinkansen became a representative souvenir maker in Kyoto.
16:39Now the company is safe.
16:44That's what I thought, but 22 years have passed.
16:50The time was in Heisei.
16:52Hiroaki, the son of A1, who later became the 3rd president, was in charge of the site.
16:58This Hiroaki made Otabe even more advanced.
17:04The sales have declined.
17:07Other companies started selling products similar to Otabe.
17:13Many years have passed since its release.
17:16Other companies started selling similar products, and the sales declined.
17:21So, Hiroaki came up with...
17:25What we need is discrimination.
17:30Discrimination?
17:32Summer is almost over.
17:35Let's make an autumn-only Otabe.
17:40That's a good idea.
17:44Because there are a lot of customers.
17:46Because there are a lot of customers.
17:50He decided to develop an autumn-only Otabe.
17:56This is how the autumn-only Otabe was born.
18:03This is delicious.
18:05This was a great success.
18:07This is delicious.
18:10The autumn-only strategy was a great success.
18:13This was a great success.
18:15I will make a limited edition every time.
18:23In the summer, he made Warabi Mochi.
18:26In the winter, he made Kurikinton and Kuromame.
18:29He sold a limited edition every season.
18:31All of them were a big hit.
18:35Is the seasonal limited edition selling well?
18:37Yes, it's selling well.
18:40Does it sell well every season?
18:43In the past, I sold a limited edition once in the winter.
18:46It was a big hit.
18:49We have a quiz for Mr. Sarina.
18:52What kind of Otabe did you make with a limited edition in the winter?
18:58In the winter, I made a white chocolate.
19:03Crab Fugu.
19:05What? Crab Fugu?
19:06Crab Fugu.
19:07Crab Fugu.
19:08Crab Fugu.
19:09Crab Fugu.
19:10That's wrong.
19:11Crab Fugu.
19:16This is a limited edition in the winter.
19:17It's called Sake Otabe.
19:18Sake Otabe.
19:20It's a name made from Sake Kasu.
19:22It looks delicious.
19:23The correct answer is Sake Kasu Otabe.
19:26It looks delicious.
19:27The smell of Sake was too strong.
19:29It didn't suit the taste of women.
19:31It didn't sell well.
19:34Now, it's selling well.
19:35We were tasting it.
19:38We thought it would be better to make it with more Sake.
19:42But, it didn't sell well.
19:45We thought it was right.
19:47But, it didn't suit the taste of women.
19:49I see.
19:51However, the seasonal limited edition strategy was successful.
19:56The sales also recovered.
20:01President.
20:03Other companies also started selling seasonal limited edition products.
20:06I see.
20:08You made other products, too.
20:10It's starting.
20:11Hyogo Gas Station.
20:13They had a fight again.
20:17It wasn't a seasonal limited edition.
20:20They had to make an innovative Otabe.
20:24They had to make an innovative Otabe.
20:27I want to make an Otabe that everyone wants to eat.
20:35Matcha?
20:40It's difficult.
20:43But, I'll make it.
20:48Here is the question.
20:51After this, the new Otabe that Hiroaki came up with was a big hit.
20:59What kind of Otabe did he make?
21:04It was a little popular in 2005.
21:07This is also a matcha.
21:09This is a matcha-flavored Otabe.
21:12This is a chocolate-flavored Otabe.
21:14This is a chocolate-flavored Otabe.
21:16How is it?
21:17Wait a minute.
21:18There is a thief here.
21:20There is a thief.
21:21It's a chocolate-flavored Otabe.
21:23It's a matcha.
21:24You said it was a matcha.
21:26It's a sake.
21:27It's a sake.
21:28You said it was a sake.
21:29You said it was a sake.
21:43What kind of Otabe did he make that was a big hit in 2005?
21:49I want to make an Otabe that everyone wants to eat.
21:56It's a matcha.
21:58First of all, it's a matcha.
22:01It's a revolutionary matcha.
22:02I know it's difficult.
22:04But my company came up with the name Otabe.
22:13I want the world to know the name Otabe again.
22:20As a company that first made Otabe,
22:23he had to create a revolutionary Otabe.
22:26And as they continued to talk...
22:36What is this?
22:40It seems that the person in charge of development was thinking about an article using black sesame.
22:45Black sesame?
22:46It's a trend these days.
22:48Black sesame?
22:55That's right.
22:57This is it.
22:59Is it black sesame?
23:01No.
23:03It's black.
23:04Black?
23:05What do you mean?
23:07I'm going to make a black Otabe.
23:09You've never seen a black Otabe, have you?
23:12It's a big hit, isn't it?
23:14That's right. I've never seen it.
23:16What Hiroaki came up with was an Otabe that was all black.
23:22But if it's like this, black is weak.
23:26Chocolate is brown.
23:28That's right.
23:29Can't you put bamboo charcoal in it and make it more black?
23:34I understand.
23:35I'll try it.
23:37And as a result of trial and error,
23:41a black Otabe was completed.
23:45But...
23:48Is this the new Otabe?
23:52It's cool.
23:53This black Otabe probably won't sell.
23:58I didn't use it for food.
24:01I didn't think it would sell.
24:04But did it sell?
24:05The product, the package, and the way it was sold were all black.
24:09The salesman told me to dye my hair black, too.
24:15But the president told me not to do that.
24:19So I settled for a black bandana.
24:21Did you compromise a little?
24:22Yes, I did.
24:25That particular black Otabe was a big hit.
24:31But there was a long line.
24:35When it was first released, it was sold in a long line.
24:38So I thought business was black.
24:44President Sakai has continued to evolve Otabe.
24:50Yes.
24:51This is the new one.
24:54What kind of pattern is this?
24:57It looks normal.
25:00The president suddenly brought it out.
25:04It's fluffy.
25:06I ate it.
25:08It's really fluffy.
25:09It's fluffy?
25:10It's fluffy.
25:11If you hold it, you'll see the difference.
25:14It's fluffy.
25:26What's inside?
25:27I think you can tell it's fluffy.
25:30It's fluffy.
25:31It's totally different.
25:33It's cheap.
25:35It's totally different from the cheap ones.
25:40Can you hold it?
25:45It feels kind.
25:50It's a new snack.
25:57It's soft.
25:58It's like a bubble.
26:00It's a new snack. It'll sell well.
26:03Don't be in a hurry.
26:07What did you buy?
26:09Kyobamu.
26:11It's popular.
26:12From Fukui Prefecture.
26:13Fukui Prefecture?
26:14Is Kyobamu popular in Fukui Prefecture?
26:16It's famous.
26:18It's famous.
26:19I love it.
26:21If I go to Kyoto or Osaka, I'll definitely buy it.
26:24I live in Kyoto.
26:26There's a sign at Kyoto Station.
26:27If I go to Kyoto, I'll definitely buy Kyobamu.
26:31Kyobamu has become a new favorite in Kyoto.
26:37It's in Shin-Osaka.
26:38It's a beer-flavored version of Kyobamu.
26:42It has a matcha flavor and a moist texture.
26:46It's one of the two signboards of Bijuu.
26:51When did Kyobamu start selling?
26:53In 2008.
26:56Otabe is a product that has grown.
26:59It's difficult to grow more than that.
27:02We wanted to make a second souvenir of Kyoto.
27:05That's how Kyobamu started.
27:15That was when the black Otabe sold well.
27:21If you stick to Otabe, you won't be able to grow more than this.
27:26That's why.
27:29Wow.
27:38I want to make a new souvenir.
27:41I want to make a new souvenir.
27:43The manufacturer, Eichi Chichi,
27:46has created a new souvenir, Otabe.
27:53Hiroaki also felt the need for a new souvenir.
28:01What are you going to make a new souvenir?
28:07I feel like there are a lot of new souvenirs.
28:12But I don't need a new souvenir for this company.
28:20In order to create a new souvenir,
28:23Hiroaki investigated the situation of souvenirs all over the country.
28:30President.
28:31I found an interesting fact when I investigated the situation of souvenirs all over the country.
28:35What is it?
28:37Look at this.
28:41Baumkuchen.
28:43That's right.
28:44Baumkuchen is becoming popular all over Japan.
28:49Yes.
28:50Baumkuchen has started to become popular as a souvenir since 2000.
28:57Baumkuchen is a product that has begun to be recognized by customers.
29:03I thought Baumkuchen was delicious.
29:05For example, Baumkuchen from a bakery in Shiga Prefecture.
29:09Or Baumkuchen from a convenience store in Tokyo.
29:12Baumkuchen is becoming popular as a souvenir.
29:19All right.
29:22Let's make Baumkuchen.
29:24That's a lot of sweets.
29:25But President.
29:27Baumkuchen is the same everywhere.
29:31I know that.
29:33That's why.
29:35If I make a Baumkuchen like Kyoto, it will definitely sell as a souvenir.
29:44In this way, he set foot in the world of Western sweets, which was completely out of the field until now.
29:52But of course, it was his first experience of manufacturing.
29:58I'm going to buy a machine for the time being.
30:00What?
30:02From there?
30:05I bought a machine and accumulated the know-how of making Baumkuchen while receiving guidance from various people.
30:15It's from zero.
30:16That's great.
30:19I've used brown sugar, soybean flour, and asanbon.
30:23I've used Kyoto-like things, but none of them are good.
30:28I want to buy a Baumkuchen that conveys Kyoto-like things just by looking at it.
30:36What is Kyoto-like?
30:43Baumkuchen that gives an impact to the world even though it is Kyoto-like.
30:49So I thought.
30:52Baumkuchen is made by layering the dough, right?
30:57That's right.
31:00Can you make 12 colors of Baumkuchen like 12 people?
31:06What? 12 layers?
31:09No, I can't do that.
31:11It's too hard to make and I can't commercialize it.
31:15I think it's possible if it's only two or three layers.
31:19It's possible.
31:22Even if it's just 12 people, if you make a Baumkuchen with a Kyoto-like color combination, it will be a new old souvenir.
31:32If that's the case...
31:35How about matcha?
31:37Like croquettes, I'm going to make all the Baumkuchen green this time.
31:43Matcha is not bad at all.
31:46But I want to make it more distinctive.
31:53I want to create a new Kyoto that has never existed before.
32:01The green Baumkuchen using matcha is not bad, but I want another impact.
32:09In the meantime, the developer sees something in the city.
32:16Tofu?
32:18Tofu is also one of Kyoto's famous products.
32:22But I don't think I can make it even if I put tofu in the Baumkuchen.
32:30What?
32:32What did he find there?
32:35Excuse me.
32:37Yes?
32:40Can I have this?
32:41Okay.
32:42Oh, wow!
32:47The green Baumkuchen using matcha is not bad, but I want another impact.
32:55In the meantime, the developer sees something in the city.
33:00What did he find there?
33:03What?
33:05Excuse me.
33:06Yes?
33:08Can I have this?
33:10Okay.
33:12Oh, wow!
33:18If I put tofu in the Baumkuchen, the taste will be better.
33:23Is that the color of tofu?
33:26Then, he inserted a layer of soy milk into the green dough.
33:34This is good.
33:36It's white and soft.
33:38Oh, it's cute.
33:40By putting white soy milk, the green color stands out and it's successful in differentiating from others.
33:48The Baumkuchen, which is elegant in appearance and taste, is completed.
33:55In this way, Kyobaum was born.
34:00At the launch event, 20,000 Baumkuchen were prepared for tasting and were sold out in a blink of an eye.
34:07Wow, it's so moist.
34:12I can feel the matcha flavor.
34:14The matcha flavor is strong, so the soy milk makes it soft.
34:21When you go to Kyoto, don't you always buy matcha-flavored Baumkuchen?
34:25When I was a kid, I didn't buy matcha-flavored Baumkuchen.
34:27I used to buy matcha-flavored Baumkuchen when I went to the ice cream shop.
34:38Kyobaum has a secret in the box.
34:47Here is the question.
34:50When you open the package, Kyobaum is written a little surprising.
34:55What is it?
35:00I want to stick to this place, so I put a mark of Otabe on it.
35:08It's a genius.
35:09I see.
35:10This company made it.
35:12Wow, that's great.
35:13I see.
35:14I have a fortune here.
35:16Fortune?
35:17Yes.
35:18It's like a fortune.
35:19Yes, it's like a fortune.
35:21You can enjoy fortune-telling.
35:24I see.
35:27What is written on Kyobaum?
35:34You can see who baked it.
35:38There is a sticker of the person who baked it.
35:42Yes, there is a sticker with the name of the manufacturer.
35:48Baumkuchen is made by a single person.
35:53So you can clearly see who baked it.
35:58By putting the name of the manufacturer, you can give more delicious Baumkuchen.
36:09You can see who baked it.
36:12So I decided to put the name of the person who baked it.
36:16I got a letter from Mr. Taniguchi.
36:20I'm so happy.
36:21It's the happiest thing for me.
36:23I got a letter from my boss and my boss-in-law.
36:26I got a letter from my boss and my boss-in-law.
36:28I got a letter from my boss and my boss-in-law.
36:33In 2023, Kyobaum will be opened in the place where it was established.
36:38What is it?
36:39It's a stylish building.
36:40Yes, it is.
36:41Kyobaum sells products based on Baumkuchen and Matcha.
36:47These are the limited products.
36:51You can see the manufacturing scene of Kyobaum.
36:55If you make a reservation, you can experience making Baumkuchen.
37:01In addition, there is a limited product that you can only buy here.
37:05Hojicha.
37:06It's not Matcha, but Kyobaum with Hojicha flavor.
37:10I like Hojicha.
37:11This is a plain type with no matcha flavor.
37:15This is the only baked Baum.
37:19What does it mean?
37:20This is also sold as a whole.
37:23It's interesting.
37:24It's sold as a whole.
37:25If you like, I'd like to buy it today.
37:28How much is it?
37:30It's 32,400 yen.
37:33It's a good price, but it seems to be popular at parties.
37:39Mr. Sarina, would you like to buy one?
37:41I can't do it alone.
37:46In addition, there is a cafe on the third floor.
37:50There is a limited product that you can only eat here.
37:55It's stylish.
38:00There is also a cafe on the third floor of Atelier Kyobaum.
38:04They offer desserts using Kyobaum.
38:08By the way, this is a limited plate of Kyobaum with gelato and sauce.
38:16In addition, Affogato, which is eaten with homemade gelato on Baumkuchen and matcha espresso, is also very popular.
38:27How much is it?
38:30It's about 250,000 yen including machines.
38:33Is it 250,000 yen?
38:34I spent it.
38:38What is the point of Mr. Sakai, who has created a new interest for the third generation?
38:47The point of Mr. Sakai is this.
38:49He is a challenger.
38:51I think he is aiming for growth without being satisfied with the current situation.
38:58I think he has grown up so far because he has continued to challenge.
39:04Kyobaum is popular as a new souvenir using local specialties.
39:11According to Mr. Kato, a Manekenja, Baumkuchen is now attracting attention as a souvenir all over Japan.
39:20Currently, Baumkuchen is a souvenir market in Japan with a market value of about 400 billion yen.
39:27Among them, Baumkuchen is attracting attention as a souvenir all over Japan.
39:33Mr. Matsuda, do you know what Baumkuchen means in the first place?
39:38Baum means tree, and kuchen means baked sweets or cakes, right?
39:42That's correct.
39:44You are so smart.
39:45You are so smart.
39:46You are so smart.
39:47You are so smart.
39:48You are so smart.
39:49You are so smart.
39:50It's embarrassing.
39:52Baumkuchen has a high level of preservation.
39:56In addition, the cross-section of the Baumkuchen is like the age of a fallen tree, which gives the impression of longevity and prosperity.
40:02Therefore, Baumkuchen is highly regarded as a gift as well as a good luck charm.
40:06In addition, Baumkuchen is easy to arrange.
40:09Therefore, Baumkuchen is now being produced all over Japan.
40:17Baumkuchen is unique.
40:19Therefore, we have brought some of them to the studio.
40:23Baumkuchen worth 5,000 yen.
40:28What is this?
40:29I would like everyone to see this.
40:31This is also a Baumkuchen.
40:33It's cute.
40:34There are a lot of them all over the country.
40:36Wait a minute.
40:37It's too hard.
40:39It's a shame.
40:40It's okay.
40:41It's okay.
40:42It's okay.
40:43It's okay.
40:44First of all, this is Aomori's Apple Kuchen.
40:48It's shaped like an apple.
40:51There is a whole apple soaked in syrup.
40:55Is there an apple in it?
40:56Yes, there is.
40:57I want to cut it.
40:58Wow.
40:59Wow.
41:00Wow.
41:01It's amazing.
41:02Wow.
41:03There is a whole apple in it.
41:05There is a whole apple in it.
41:06Wow.
41:07And it's a real Baumkuchen.
41:09It's true.
41:10There are a lot of layers.
41:13This is Aomori's Apple Kuchen.
41:17There is a whole apple soaked in syrup.
41:21This is a very popular product.
41:24This is very delicious.
41:26The texture of the Baumkuchen is very moist.
41:29The more I chew, the more I feel the apple flavor.
41:32It's a perfect combination.
41:35It's very delicious.
41:37In addition, in Yamagata Prefecture,
41:39there are two kinds of cherries, which are famous products,
41:42and a dessert that expresses the taste of fruity.
41:49Yamagata.
41:51Wow.
41:52The taste of cherries is amazing.
41:54Does it taste like a Baumkuchen?
41:56Yes, it does.
41:58Wow.
41:59Wow.
42:00It's delicious.
42:02How is it?
42:03Is this a Baumkuchen?
42:05This is a very popular Baumkuchen in Kanagawa Prefecture,
42:08called Cream Brulee.
42:13There is a lot of homemade custard cream in it.
42:17This is a combination of popular sweets.
42:23And the fifth Baumkuchen in Yamanashi Prefecture is
42:26a type of Mt. Fuji.
42:29After repeated trials and errors,
42:33this is the flavor.
42:34Oh, I see.
42:49After repeated trials and errors,
42:52this is a chocolate mint flavor.
42:54Oh, I see.
42:57In addition, the Baumkuchen in Ishikawa Prefecture
43:00expresses the color of a pencil.
43:05And lastly, there is a sense of luxury.
43:07Is this a Baumkuchen?
43:08Is this a Baumkuchen?
43:09Is this a Baumkuchen?
43:10Isn't it an octopus?
43:11It's gone.
43:12It's a Baumkuchen.
43:13It's a Baumkuchen.
43:14The Baumkuchen in Fukui Prefecture
43:16is a square Baumkuchen that the craftsman
43:18baked more and more carefully.
43:22And recently, there is a Baumkuchen exhibition.
43:25Oh, I see.
43:26And recently, there is a Baumkuchen exhibition.
43:28It is held once a year in 7 locations around Japan.
43:31It is held once a year in 7 locations around Japan.
43:32There are about 200 Baumkuchen all over Japan.
43:35There are about 200 Baumkuchen all over Japan.