He’s Betting on Peruvian Fast-Casual Food and Using Old-School Hotline Marketing to Spread the Word

Michel Falcon, founder of Brasa Peruvian Kitchen, is a restaurateur, author, and keynote speaker who has used unorthodox tactics to build his brand. From launching a hotline phone number so people can learn about Peru, to applying strategies inspired by Netflix, he’s taking a unique approach to the restaurant industry.

Watch now to learn about deep family roots, thinking outside the box, and why you won’t forget 1-844-GO-BRASA.

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